Trends in language learning: What’s hot, what’s not

May 14, 2010

The world is changing quickly. Old ways of promoting language learning are not going to fly any more. Here’s what’s hot and what’s not, in language learning and education.

What’s out
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Vague, hollow promises that can’t be proven. Students see right through vague promises that language learning will get them better jobs. Today’s job market requires more than knowledge of another language. Vague promises are down. Unless you can prove it, don’t claim it.

Authoritative “I know best because I’m your teacher” attitudes. In today’s world where technology is moving at the speed of light, young people are very aware that they know more than the “over-30s”, as we are affectionately known. Old, traditional, hierarchical attitudes are definitely out.

Saying that learning languages is easy. Because it’s really hard work. Students can see right through claims that language learning is easy, or that if they play an audio program in their car or on their iPod they’ll achieve fluency. They know that achieving competence takes dedication, time and effort. Lying to students when deep down they know better, is out.

Complaining and grumbling about cutbacks and lack of funding. Students don’t care that their teachers have a big pile of corrections on their desk. Or that they’re overworked and underpaid. Or that language programs are the underdog of the institution. Really, they just don’t care. Complaining about it makes us, their mentors, look stuffy and jaded. Face it, folks, grumbling is down.

What’s in

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Clear, provable demonstrations of how learning a language can have a significant impact on our students. If vague promises from “authorities” are out, then irrefutable evidence from learners themselves is most definitely in. We’re not talking about general-knowledge building here. We’re talking about clear demonstrations of the impact language learning has on our students. Projects that challenge students to ask themselves how they themselves have grown and changed in positive ways are definitely in. Sharing the results of those projects in ways that demonstrate student learning through showcases, school days, and presentations to parents and community members are also up.

Using technology to demonstrate language learning and its impact. Take the projects mentioned above and show the results through technology and you’re very, very in. Demonstrations of work through portfolios, student-made videos, student blogs, Wikis, podcasts. All of it is in. We’re not talking about using technology for the sake of using technology. We’re talking about using technology to demonstrate students’ learning and show how they themselves reflect upon the impact language learning has had on them. And then sharing it with others through technology. Very, very in.

Proving the value of language learning through stories and speech. Public speaking and presentation skills are enjoying new levels of prestige in the Obama era. For the first time in years, there is a U.S. President who is wooing young people with his power to communicate verbally. Today, it’s cool to be articulate. Debate club is no longer for the nerds. Second language speech contests, debates, poetry readings, and story telling are hot, hot, hot.

Linking language learning to leadership and changing the world in amazingly positive ways. All around the world people are quietly learning other languages as a means not only to become self-empowered, but also to empower others.  They are choosing to learn another language in order to go to a country where they can make a difference, for however short a time. Housing projects. Clean water projects. Health-related projects. Projects that help children and families in the developing world. These are more common place today than they have ever been. Learning a language in order to reach out to others and make a difference in the world is “in”.

Showing funders the impact their investment has on our students, our communities and our world. If students are tired of hearing teachers grumble, funders – and that includes government or other funders – are definitely tired of it. Today savvy educators and program directors are saying, “We’re going to show you how your funding makes a difference.” Then you show them through all those provable demonstrations that were mentioned earlier. Then you say, “See the impact your contribution has made? Thank you.  Thank you for investing in our students and our future. Their future. Now let’s see what can accomplish with your continued support…” Seeing government and funders as partners and “investors in the future” is totally in.

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Post update (July 124, 2010) – This post led to a full-fledged research report on these topics. Check it out:

Global Trends in Language Learning in the 21st Century http://wp.me/pNAh3-8I

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Leadership through Language Learning and Teaching: The Case of Gandhi

May 11, 2010

In February I presented a paper called “Leading through Language Learning and Teaching: The Case of Gandhi” at the “Interdisciplinary Language Research: Relevance and Application Series” at the Language Research Centre at the University of Calgary.

I talked about a study I conducted of Gandhi’s autobiography, An autobiography or the story of my experiments with truth.
My purpose was to uncover and analyze Gandhi’s experiences as a second language learner. Here’s what I found:

1) Gandhi learned 11 languages throughout his life, including his native Gujarati.

2) He used his knowledge of other languages to connect with others on a deeper level, helping them fight for human and civil rights.

3) He believed that all children should learn more than one language.

He says, ““It is now my opinion that in all Indian curricula of higher education there should be a place for Hindi, Samskrit, Persian, Arabic and English, besides of course the vernacular.” (Gandhi, 1948, p. 9)

For Gandhi, language learning and leadership were intertwined. He saw language learning as a way to communicate with others in his own country, to connect with others on a deeper level, understanding their human condition from a compassionate point of view.

While not everyone who learns another language may go on to have a profound effect on the world to the degree that Gandhi did, any person who learns a new language grows as a human being because they can communicate with others in new ways. This helps to develop a more profound curiosity about the world around us, which leads us to learn more about that world. Learning more about the world and those who live in it leads to deeper understandings of other cultures, other values and other ways of understanding life, love, politics, spirituality and all that is important to humans. Learning other languages opens up new possibilities for personal and professional growth, new opportunities to do meaningful work and ultimately, to value others more deeply because we can communicate with them better and understand them.

The presentation included a practical classroom activity for students.

The full-text paper is publicly available on the ERIC data base.

http://www.eric.ed.gov/ERICWebPortal/contentdelivery/servlet/ERICServlet?accno=ED508664

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Related posts:

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


University’s English Language Program accreditation revoked

May 10, 2010

Inside Higher Ed has just released a news article entitled “Entangling Alliance” that reports that the English Language Institute at the University of South Florida has its accreditation revoked by the Commission on English Language Program Accreditation (CEA), an international standards and accreditation organization for English language programs. The function of the CEA is similar to that of Languages Canada, which grants accreditation to language schools in Canada.

The CEA reportedly revoked USF’s accreditation after it entered into a partnership with a company called “INTO University Partnerships” a private firm which handles the marketing, recruitment and student services for international students, including English as a Second Language Programming. Inside Higher Ed quoted Theresa O’Donnell, Executive Director of the CEA, saying “We did not accredit the partnership, we accredited the University of South Florida’s English Language Institute”.

This is hot news for English Language Programs considering entering into public-private partnerships for international student recruitment and marketing or English language programming. This will no doubt have implications for the University of Southern Florida as an institution, and more importantly for its current and prospective students.

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


How much should educational programs spend on marketing?

May 10, 2010

One of the major pitfalls of marketing plans for language programs is that directors and coordinators are given little or no budget to work with. Time and time again I have heard, “We have no money for marketing!” The reality is that you are going to need to spend at least some money, and probably a fair amount of time, promoting your program if you want it to grow and flourish.

There are varying theories about how much an organization should spend on marketing to be effective. It’s hard to know how to to budget. Here are a few tips for those working in the educational sector.

It is important for you to decide, together with your staff and school administrators or owners, how much you are willing to invest in it. Bringing all the players to the table may be a difficult task in itself, but if you are serious about marketing your program, you need to be serious about how much you really have to work with to get the job done.

Being brutally honest about how much of your resources you can allocate to marketing will help you target your dollars in the most effective way. The first step is sitting down with a calculator and figuring out exactly how much you have to work with.

One place to start is to look at your gross income for last year and use 10 to 20% of that for marketing. This may seem like a lot, but if you can grow your program another 10 to 20% (a safe estimate), you will have more than made your money back.

When I say 10-20%, this also includes the salaries or hourly wages of those working on marketing endeavours. So, if you have a marketing coordinator, that salary will be included here.

At the very least, you should know how much you are spending on marketing now. For heaven’s sake, don’t bury it in categories such as “office supplies” or some other budget line that makes it impossible for you to know what you’ve actually spent. Even if your budget categories are rigid and there’s no line for marketing, keep a separate tally somewhere in a file that you can refer back to. Every year, assess how much you’ve really spent on marketing and if it’s too much or enough. If you’re spending more than 25% on marketing and not getting the return you expect, then it may be time to change how you market, not how much you spend on marketing.

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This post is adapted from “Idea #6: Be honest about how much you are willing and able to invest in marketing” in 101 Ways to Market Your Language Program

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


“Using Skype in ESL and Literacy Programs” Free webinar

May 7, 2010

As a follow up to my post “Using Skype in Language and Literacy Programs” I decided that it would be beneficial to show you rather than just write about it. So, I’ve organized this free webinar:

“Using Skype in ESL and Literacy Programs: a webinar”
Presenter: Sarah Elaine Eaton, Ph.D.
May 18, 2010 – 09:45 – 10:30 (with optional Q & A after) – Mountain Time

Login-time: 09:45 Mountain Time (Calgary, Canada) (Please adjust accordingly for your time zone)
Start time: 10:00
End time: 10:30
Questions and Answers: 10:00 – 11:00

This webinar will go over what Skype is, how it can be used to:
1) connect you with other professionals – and save on long distance charges – even internationally
2) empower teachers and tutors
3) give presentations and workshops

How do you join the webinar?
1) Mark the date and time of the event in your calendar
2) at 09:45 Mountain Time (adjust for your time zone!) on May 18, click on this URL:
https://sas.elluminate.com/site/external/launch/dropin.jnlp?sid=lcevents&password=Webinar_Guest
3) Have a pen and some paper handy to take notes.

With thanks to the folks at Elluminate (www.elluminate.com) who are generously providing the webinar platform at no charge for this event.

This is a free professional development seminar. Everyone is welcome to attend, so pass this along and invite a colleague.

Note: Following the webinar, I did another post with the recording, slides and a hand out. Check it out: Using Skype in ESL and Literacy Programs: Webinar follow up http://wp.me/pNAh3-5T

Check out my research article on this topic:

Eaton, S. E. (2010). How to Use Skype in the ESL/EFL Classroom. The Internet TESL Journal, XVI(11). Retrieved from http://iteslj.org/Techniques/Eaton-UsingSkype.html

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.