Leadership Book Recommendation: Good to Great

April 29, 2010

One of my goals for 2010 is to read one leadership book per month. I’ve been able to meet that goal and of the books I’ve read so far, the work of one author stands out. Jim Collins’ Good to Great: Why Some Companies Make the Leap and Others Don’t (2001) is an insightful read into why “good is the enemy of great” (p. 1). He shares insights such as:

  • “When you have disciplined people, you don’t need hierarchy. When you have disciplined thought, you don’t need bureaucracy.” (p. 13)
  • “There’s a huge difference between having the opportunity to have your say, and the opportunity to be heard.” (p. 74)
  • “The essence of profound insight is simplicity.” (p. 91)
  • “You can’t manufacture passion or motivate people to feel passionate. You can only discover what ignites your passion and the passions of those around you.” (p. 109)
  • “It is impossible to have a great life unless it is a meaningful life.”

After studying businesses, Collins did a short companion book called, Why Business Thinking is Not the Answer: Good to Great and the Social Sectors: A Monograph to Accompany Good to Great (2005). This is a thought-provoking little gem that helps us wrap our brains around the struggle that education and non-profit organizations face to be more like businesses. Collins makes a compelling argument that they shouldn’t try. He challenges us to think in new ways when he claims, that “most businesses are mediocre. Why would we want to import the practices of mediocrity into the social sectors?” (p. 1)

He talks about “organizational greatness”, as opposed to business as being something to aspire to. He urges us to consider that, “A great organization is one that delivers superior performance and makes a distinctive impact over a long period of time”. It’s easy to see how that could apply either to a business or a social sector organization.

Collins goes on to say that he suspects, “we will find more true leadership in the social sectors than the business sector” (p. 12). That’s quite a claim from a former faculty member of the Standford University Graduate School of Business.

Good to Great and the companion monograph, Good to Great and the Social Sectors are thought-provoking and insightful books on organizations and leadership. Well researched. Well written. Worth the read.


Revenue-Generating Language Programs at Canadian Post-Secondary Institutions: Emerging Themes from a Documentation Analysis

April 24, 2010

I wanted to share a research paper with you that has been published in the ERIC database. It’s from a conference I did a couple of years ago. It talks about my thesis research that was in progress at the time of the conference. My research focussed on the marketing of revenue-generating ESL programs at a Canadian post-secondary institution. It started out as a documentation analysis and then evolved to include powerful interviews with program directors. This paper, done at about the halfway point of my program, shows some of the major themes that were emerging in the research. Here’s a quick overview:

Title: “Revenue-Generating Language Programs at Canadian Post-Secondary Institutions: Emerging Themes from a Documentation Analysis”

Presented at: Canadian Society for the Study of Education, annual conference, Vancouver, Canada, 2008

Abstract: This presentation identifies emerging themes in a study combining documentation analysis (Atkinson & Coffey, 2004) and interviews that examine policy statements, promotional materials and various institutional documents from selected English as a Second Language (ESL) programs at one Canadian University. It looks at how and why ESL programs are perceived to be tools for revenue generation and some of the implications this has, both at the program and institutional levels. The philosophical, ethical and practical challenges of international marketing of educational programs that generate revenue are explored.

Full paper is available in .pdf format from ERIC: http://www.eric.ed.gov/ERICWebPortal/Home.portal?_nfpb=true&ERICExtSearch_SearchValue_0=Eaton%2C+Sarah&searchtype=basic&ERICExtSearch_SearchType_0=au&_pageLabel=RecordDetails&objectId=0900019b804095aa&accno=ED508999&_nfls=false

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Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.