Successfully promoting and marketing your language program: a webinar

June 5, 2010

This event has passed. But, don’t despair!

Click here to see the post that shares the slides and recording of this program – free and open access.

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“Successfully promoting and marketing your language program: a webinar”
Presenter: Sarah Elaine Eaton, Ph.D.
June 15, 2010

08:45 – 09:30 (with optional Q & A after)

Login-time: 08:45 Mountain Time (Calgary, Canada) (Adjust accordingly for your time zone.)

Start time: 09:00
End time: 09:30
Questions and Answers: 09:30 – 10:00

This webinar will go over

  • Marketing basics
  • Strategies and tips on how to market your language program on a shoestring budget.
  • Social media and networking for marketing

Who is this webinar for? Program directors and managers, department heads of language units, teachers, tutors, and other language professionals. If you already have the means to work with a professional marketing company, this session isn’t for you. This program will be most useful for those who have a limited budget and those who do their own program promotion.

How do you join the webinar?
1) Mark the date and time of the event in your calendar
2) at 08:45 Mountain Time (adjust for your time zone!) on June 15, click on this URL:
https://sas.elluminate.com/site/external/launch/dropin.jnlp?sid=lcevents&password=Webinar_Guest
3) Have a pen and some paper handy to take notes.

With thanks to the folks at Elluminate (www.elluminate.com) who are generously providing the webinar platform at no charge for this event.

This is a free professional development seminar. Everyone is welcome to attend, so pass this along and invite a colleague.

Remember to convert the time of this webinar to your own time zone. You can do this at http://www.timeanddate.com/worldclock/converter.html. In the top of the box where it asks you to “Select time and place to convert from” choose “Canada – Alberta – Canada”. In the box under that, select your country and closest city.

Related post:

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


“Facebook Alternative ‘Diaspora’ Fully Funded”

June 4, 2010

Check out this news report from the BBC, released June 3, 2010:

“Facebook Alternative Diaspora Fully Funded”.

BBC News. 3 June 2010. Retrieved from
http://news.bbc.co.uk/2/hi/technology/10225455.stm

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


“Using Skype in ESL and Literacy Programs” Free webinar

May 7, 2010

As a follow up to my post “Using Skype in Language and Literacy Programs” I decided that it would be beneficial to show you rather than just write about it. So, I’ve organized this free webinar:

“Using Skype in ESL and Literacy Programs: a webinar”
Presenter: Sarah Elaine Eaton, Ph.D.
May 18, 2010 – 09:45 – 10:30 (with optional Q & A after) – Mountain Time

Login-time: 09:45 Mountain Time (Calgary, Canada) (Please adjust accordingly for your time zone)
Start time: 10:00
End time: 10:30
Questions and Answers: 10:00 – 11:00

This webinar will go over what Skype is, how it can be used to:
1) connect you with other professionals – and save on long distance charges – even internationally
2) empower teachers and tutors
3) give presentations and workshops

How do you join the webinar?
1) Mark the date and time of the event in your calendar
2) at 09:45 Mountain Time (adjust for your time zone!) on May 18, click on this URL:
https://sas.elluminate.com/site/external/launch/dropin.jnlp?sid=lcevents&password=Webinar_Guest
3) Have a pen and some paper handy to take notes.

With thanks to the folks at Elluminate (www.elluminate.com) who are generously providing the webinar platform at no charge for this event.

This is a free professional development seminar. Everyone is welcome to attend, so pass this along and invite a colleague.

Note: Following the webinar, I did another post with the recording, slides and a hand out. Check it out: Using Skype in ESL and Literacy Programs: Webinar follow up http://wp.me/pNAh3-5T

Check out my research article on this topic:

Eaton, S. E. (2010). How to Use Skype in the ESL/EFL Classroom. The Internet TESL Journal, XVI(11). Retrieved from http://iteslj.org/Techniques/Eaton-UsingSkype.html

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Share this post: “Using Skype in ESL and Literacy Programs” Free webinar – https://wp.me/pNAh3-4p

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Using Skype in Language and Literacy Programs

May 7, 2010

Skype is a free program. You set up a “Skype account” and download the program. Then, you add contacts, much like you would do in your e-mail program. Only you don’t e-mail using Skype. You talk or have a video call.

You and the other party, or parties, all need to have Skype installed on your computers. There are no tricks and no gimmicks. Think of it sort of like Hotmail or Gmail, but for voice and video calls.

Skype allows you to:

  • Voice and video calls to anyone else on Skype
  • Conference calls with three or more people
  • Instant messaging, file transfer and screen sharing

Why do I love Skype? Well, first of all, the basic service is free as long as you’re talking computer-to-computer. They also have really, really inexpensive plans were you can be on your computer and call to a regular land-line.

Here are some examples of how I use Skype:

Personally: Our family is spread out all over the place. We use Skype to talk long-distance, for free. The most amazing thing we do is with my Dad and step-Mom. They live in a remote area in Northern Ontario. Last year, my brother and his wife had a baby girl. Every Sunday night, everyone gets on Skype for a visit. My Dad gets to see his little grand daughter every single week and can watch her growing up. It’s connects our family in deeply meaningful way.

We like Skype so much in our house that we got Skype-enabled handsets that look and act just like a regular phone. We also use Skype now for computer-to-phone calling in our house and we really like it.

Professionally: I have used Skype for long-distance business. Last year, I had a consulting client in Sweden. Instead of doing phone coaching, we had our meetings via video call on Skype. It was much better than the phone, as we got to see one another and doing business was much easier (and less expensive).

Here’s another example of how I’ve used Skype in my work. Last week I was scheduled to give a webinar to a group in Tennessee. They called me at the last minute to say that the e-learning platform I’d been planning on using wouldn’t work for them. I asked if they used Skype. They said yes. We quickly exchanged user names and logged on. I gave the webinar using the screen sharing feature to go through the slides I’d prepared. At the end, they were super-happy with the presentation.

How can you use Skype in a language or literacy program:

Connect with your students: If students have Skype accounts, you can connect with them before they arrive, taking the time to connect with them and answer questions. From a relationship marketing point of view, this creates a super opportunity to create a personal bond with your students.

1-to-1 tutoring: I was giving a workshop on marketing to a group of literacy coordinators yesterday. One coordinator who works in a rural area commented that she has a hard time matching tutors with learners sometimes, as they are supposed to meet in public places, but it just isn’t convenient given the rural area in which they live. She’s obliged to match tutors and learners of the same gender, but said she had more female tutors and male learners, so it created a problem. I asked if her learners had technology literacy. She said that many of them did. I suggested that she introduce them to Skype to tutors and learners could be matched and each of them would work from their own homes.

Give information sessions and presentations: Skype has a screen-sharing feature that is brilliant for giving presentations. You can show PowerPoint slides and go through an entire presentation, just like I did with my clients last week. This is super for pre-arrival orientations, information sessions and other presentations you might give to prospective learners.

Skype is an amazing tool to help you connect with family, colleagues and learners.

Check out my research article on this topic:

Eaton, S. E. (2010). How to Use Skype in the ESL/EFL Classroom. The Internet TESL Journal, XVI(11). Retrieved from http://iteslj.org/Techniques/Eaton-UsingSkype.html

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Share this post: Using Skype in Language and Literacy Programs https://wp.me/pNAh3-4k

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.