How learning Spanish changed my life: A personal story

April 26, 2010

A few days ago I was sorting through some old documents. I came across this piece that I wrote for the students of a Spanish class I was teaching at Mount Royal University a few years ago. It explains the positive effect learning a second language had on me, acting as an anchor and source of inspiration at one of the most stressful points in my early adulthood. Here’s the story I shared with my students:

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As I look around our classroom, I see tired faces, drained by too many exams, work schedules that are too hectic and lives that may not give enough time for fun, rest and relaxation. As we draw closer to the end of the semester, the crunch is on to cover material, plow through assignments, and study for finals. The focus shifts from the process of learning and discovering, to the need to reach the finish line in whatever way spells success for each of us.

I wanted to take a few minutes to share a story with you. I know you are busy people with busy lives, so if  this isn’t a good time, set this story aside and come back to it later.

The story takes place in 1992 in Madrid, Spain, where I was studying in a summer immersion program for international students. I had taken one year of Spanish in 1991-92 at Saint Mary’s University in Halifax, where I graduated that May with my B.A. in English. The winter semester had been hell on wheels.

I was hit by a car the night before classes were scheduled to start in January.

My boyfriend of a year and a half, who was with me at the time of the accident, broke up with me a month later, saying that when he saw me get hit he really couldn’t have cared if I lived or died. He moved out the next day. I lost a job because I couldn’t get to work while I was recovering and I wondered how the heck I was going to pay the rent and buy food. I missed a few weeks of classes. My grades were sliding and I was panicking.

When I made it back to classes in February, I was sitting in Spanish class one day and the instructor brought some forms to class. If anyone wanted the chance to go and study Spanish language and culture, we could fill out a form to apply for a beca or grant, compliments of the Spanish Embassy. I thought, “Yeah, man, anything to get the heck out of here for a while!” I filled out the form.

I more or less forgot about it, as I was trying to put my life back together through the rest of the semester. One day in May, just before graduation, I got a letter from the Spanish embassy. Of course, I couldn’t read very much of it, but I guessed that it wasn’t a rejection letter, because it wasn’t just one sheet of paper. (Ever notice how letters telling you that you didn’t get something are only ever one page long?) There was a whole bunch of stuff in the envelope. So, I took it to school the next day and asked my Spanish professor to tell me what it said. “You got it!” She said. “You’re going to Spain!”

The beca covered tuition, books, residence and food. I didn’t have the money for the plane ticket, so I sold everything I had, worked some extra hours at one of the jobs I still had and gathered the money to go. A week after graduation, I was in Madrid.

There were a few hundred students in the program, from all over the world. The Spanish embassy gave away a limited number of scholarships each year to different countries. I later found out that I was one of two Canadians selected that year. We were placed in classes according to level. After studying Spanish for one full year, and making it out with a decent grade, despite the challenges of the second semester, I was not prepared for the experience. There were 18 different levels of classes. My placement test determined that I would be in level 17 – the second lowest of all the classes.

My classmates were from Europe and the Middle East. The other girls in my residence were from all over the world. The only language we had in common was Spanish. We found that if we wanted to make friends we had a choice: only associate with other people who spoke our first language (in my case, English) or try to make friends in Spanish. The result was a linguistic hodgepodge – people ended up communicating however they could, in whatever language they could. We communicated what we could in Spanish and helped translate for each other in whatever language we could… English, some Danish, some French, some Arabic… whatever we had as a group to help each other understand and bridge our linguistic and cultural gaps.

Two of the people who ended up in our circle of friends were Salim and Imad, both from Jordan. Salim was in my class and Imad was in the class of one of my Danish friends who was much more fluent in Spanish. We toured the city, went for coffees, studies and did all the normal social things that students do.

It was July of 1992. In the scope of world events, the Gulf War was still fresh in everyone’s mind. I remember the day that they announced the war. As I watched TV, I thought, “But… there wasn’t supposed to be a war in my lifetime…. World War II was supposed to be the war to end all wars. Isn’t that what our parents fought for?” But the Gulf War happened and I was pinned to CNN through most of it, just like everybody else.

One day near the end of our program, after a few weeks of gaining language skills and solidifying friendships with the people who had come together in our social circle, I summoned the courage to ask Salim about the button he wore every day on his lapel. It was a photo button of Saddam Hussein’s face.

I was curious about why anybody would wear a button of Saddam Hussein. After all, the guy was a maniac! But Salim wasn’t a maniac…. I just didn’t get it. When I asked him about it, he said, “He’s my hero. He helped our people.”

From there, the conversation took off, in broken Spanish, as we discovered each other’s point of view, the perceptions we had gained from the media, and our stereotypes about each other’s part of the world. The conversation took place on the steps of the Muslim students’ residence. The Muslim students were segregated to accommodate their dietary needs and to provide for quiet at regulated prayer times. The males lived on one side and the females on the other. Foreign students were not allowed in the residence, so if we wanted to visit, we did so on the steps of the building. Some nights there would be students out there with guitars, singing. Other times, there were groups of students chatting and studying. That night, a small group of us talked about war, terrorism, our heroes and our opinions, stereotypes and attitudes.

Through the course of that conversation I found out that the reason none of the Jordanian girls had made friends with me was because they thought I was promiscuous. That summer, there was a drought in Spain and the thermometer hit 40 degrees Centigrade. I was melting. I wore Bermuda shorts and sleeveless T-shirts and sandals to class (not even “skinny straps”, just sleeveless.) In their minds, I showed too much skin and I was shameless. They were comfortable in their head-to-toe covering and did not want to associate with someone who “dressed like a prostitute”. Needless to say, few of them had experienced the harsh, cold climate I was used to, and nor did they seem to understand that I was struggling in the heat.

I learned a lot that night… about the Gulf War and what it meant to these people who had become my friends, about how other people perceived me and the culture that I come from and about what it means to be human. By the end of the night, none of us had actually changed our opinions, but we did learn a lot about each other and about ourselves, as we gained perspective, listened and shared.

I tell people that trip changed my life. After returning home, I decided to return to university to study Spanish, which my family didn’t really “get”, to say the least. But what changed my life wasn’t the verbs that I learned to conjugate (even though I do love verbs!). It wasn’t the grammar that I crammed into my brain so I could pass my final. It was the connection I was able to make with other human beings because I was able to communicate with them, even if was broken and jumbled and not very fluent.

I’ve lost touch with most of the people from that course, but I’m still in touch with a few of them. Last year, Lene, one of the Danish girls, came to Calgary to visit me. It was great to re-connect. All of us send and receive holiday cards, letters, e-mails and even the occasional phone calls with friends all over the world.

Since September 11, those that us who have remained in touch have re-affirmed our friendships with each other on a more regular basis. E-mail has certainly made it easier to stay in touch. Over the past few weeks, we have shared our thoughts on the new War that has erupted. Like the Gulf War, it seems to be the Middle East and North America that are the two big players. We watch what goes on and chat over the net about it.

But the e-mails are not just about the war. We talk about our lives, our jobs, our friends and family and other regular, everyday things. We talk about the ordinary stuff that makes up our lives. And the only thing that brought us together was a language course in Spain. My Arabic friends still don’t speak any English and I still don’t speak any Arabic. I suspect that’s the way it will always be. Spanish is still the only language that we all have in common. Our friendships have evolved and strengthened over the years. We wonder if we will ever meet in person again. Nobody knows the answer.  In the meantime, we enjoy the friendships that we have come to mean a great deal to us despite – or maybe because of  – language barriers, cultural and religious differences and half a globe separating us.

In the long run, it’s not about the verbs, the grammar or the vocabulary. Those are just the things you have to learn to pass the tests. The tests are little milestones you have to pass along the journey of this course. And within the context of the course, they are both your challenges and your markers of success. Your job is to rise to the challenge each time, even though you’re tired and getting burnt out. In the bigger picture though, the course is just a little milestone along your course of study. Your studies extend beyond the classroom, to the world and the individuals you meet along the way who are studying, just like you and me.

It is unlikely that any of you will have a story just like this to tell. Perhaps this course is the end of your Spanish language journey. But I know that you will have your own stories to tell, about things that would not have had the opportunity to experience, if you hadn’t made the decision to be a student. As our finish line looms ahead, let’s remember that in the bigger picture, this course is just one more milestone on the big journey.

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Selling Words: Promoting Your Second Language Program

April 25, 2010

I’m sharing some slides I did from a presentation at the annual conference of the Intercultural and Second Languages Council (ISLC), Alberta Teachers’ Association, 2004. At the time, the province of Alberta was on the verge of introducing mandatory second language learning for students in grades 4 through 9. This presentation was aimed at school teachers and administrators who promote second languages in their schools.

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Revenue-Generating Language Programs at Canadian Post-Secondary Institutions: Emerging Themes from a Documentation Analysis

April 24, 2010

I wanted to share a research paper with you that has been published in the ERIC database. It’s from a conference I did a couple of years ago. It talks about my thesis research that was in progress at the time of the conference. My research focussed on the marketing of revenue-generating ESL programs at a Canadian post-secondary institution. It started out as a documentation analysis and then evolved to include powerful interviews with program directors. This paper, done at about the halfway point of my program, shows some of the major themes that were emerging in the research. Here’s a quick overview:

Title: “Revenue-Generating Language Programs at Canadian Post-Secondary Institutions: Emerging Themes from a Documentation Analysis”

Presented at: Canadian Society for the Study of Education, annual conference, Vancouver, Canada, 2008

Abstract: This presentation identifies emerging themes in a study combining documentation analysis (Atkinson & Coffey, 2004) and interviews that examine policy statements, promotional materials and various institutional documents from selected English as a Second Language (ESL) programs at one Canadian University. It looks at how and why ESL programs are perceived to be tools for revenue generation and some of the implications this has, both at the program and institutional levels. The philosophical, ethical and practical challenges of international marketing of educational programs that generate revenue are explored.

Full paper is available in .pdf format from ERIC: http://www.eric.ed.gov/ERICWebPortal/Home.portal?_nfpb=true&ERICExtSearch_SearchValue_0=Eaton%2C+Sarah&searchtype=basic&ERICExtSearch_SearchType_0=au&_pageLabel=RecordDetails&objectId=0900019b804095aa&accno=ED508999&_nfls=false

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


“Marketing Matters for Language Schools: Tips and Tricks”

April 22, 2010

I am still finding more resources to share with you to help you promote your language and literacy courses. Here’s a webinar I did a few years ago. The content is still valid, particularly for smaller programs that take a “grass-roots” approach to marketing.

Presentation Title: “Marketing Matters for Language Schools: Tips and Tricks for Generating Interest in Your Language Courses.” (April, 2005, a webinar).

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


How to find a good ESL agent: Tips from the trenches

April 12, 2010

One question that comes up time and time again is, “How do you find a good agent?” I think that part of the answer is to avoid wasting your time with unproductive potential agents. Sound harsh? It’s not, really. If you’ve ever been in the classroom, chances are that you’ve had a student who wants to monopolize your time in ways that don’t contribute to the overall lesson or are just plain distracting or even bothersome.

As teachers, we learn how to handle students with all kinds of personalities and motives of their own. We learn to set boundaries with them while keeping the lesson focused and hopefully avoid too much disruption in the classroom. We call that good class management. We try to achieve this without embarrassing the student, if possible, while making it clear that as the teacher, we’re the one in control of the class and that’s the way it should be. In fact, if we don’t do that as teachers, we may lose others respect and not be taken as seriously.

The same idea applies to business relationships, particularly when it comes to others outside your school who want to work with you or represent you. The larger your program grows, the more people you will have knocking on your door wanting to work with you. Annoying though it may be, this is a good sign. It means you are being noticed and your image is one of success.

One of the ways that businesses get more business is to let the world know who their partners are. If an educational agent or tour operator can say they are working with ABC Language School and that school is well known in the community, either locally or internationally, then it lends them credibility and prestige.

That’s precisely why you want to take your time establishing new business relationships. It just may be that you don’t want your name associated with that business.

One tactic that I learned while managing a university ESL program was to ask prospective new “business partners” or agents for a package in writing. Sometimes if the person was in the same city as me, either living here or just passing through, they would insist on a personal meeting first. I would gently but firmly state, in every case, that it was our policy to consider written proposal first, before a meeting. The reality was that the first few times I said that, I was fibbing. We didn’t actually have such a policy. Having said that, we quickly created an internal policy that stated we had to receive all proposals in writing before a telephone or an in-person meeting.

Once everyone in the office knew the policy, we all stuck by it, asking frontline staff to help prevent such calls coming through to us. One polite way for a frontline staff member to do this is to say, “If you send the written proposal to my attention, I promise that will hand-deliver it to our manager to ensure she receives it.” Anyone who took the time to send a proposal – even a one-page, detailed letter – would gain our attention, at least long enough for us to review the proposal.

If they couldn’t deliver, we would gently but firmly apologize and move on. I was able to stop wasting time on agents and others who may or may not have had good intentions.

That was the first step. From there, we would ask for references and examples of previous work done. If this caused our prospective business partner distress or caused them to become uncomfortable, we eliminated them from our list of possibilities.

Sometimes, the prospect would say, “Oh, well… our partners are located in a foreign country and no one here speaks the language.” We would always reply that we were prepared to hire professional, accredited translators to check references. Very rarely did we ever hire a translator to check anyone’s references.

The steps we followed were:

  • Insist on a written proposal first.
  • If you receive a form letter or pre-made package, request more details on how exactly they would propose that you work together. Get this information in writing.
  • Insist on references. If they can’t or won’t give these to you, the process ends there.
  • Arrange a phone or in-person interview during which they do most of the talking. Ask about the history of the business, the person’s credentials, and examples of experiences they have had working with other language schools.
    • Close the meeting saying that you will consider their proposal and you will get back to them within a fixed amount of time (usually not more than one week, unless you’re about to leave on a trip). Never agree to anything on the spot.

Part of the process involved abiding by our policies and the next step was to gauge the reaction of our prospective partners at certain points along the way. It became like a behavioral interview.  If the other party wanted to bend our rules from the very beginning, insisted on doing things their way instead of ours or if they became frustrated, aggressive or unwilling to cooperate with us at any time, we knew we didn’t want to work with them.

In the end, there can be any number of reasons why you would choose not to pursue a business relationship, including (but not limited to):

  • The relationship may not be mutually beneficial.
  • What the prospective agent wants to provide for you is not something you need at the moment (i.e. not a “good fit” from a business point of view.)
  • The timing of the proposal is off. This can happen if you are undergoing changes in your organization. You can always ask the other party to check back with you again in six months.
  • Your gut tells you that working with the other party would be a bad decision.

Although we sent some policies and procedures in place for dealing with prospective new business partners, the bottom line was for us to feel comfortable with the new person. You want your business partners to respect how you run your organization, be willing to provide you with what you need and be as interested in your success as you are.

Remember the 80/20 rule. 80% of your business will come from 20% of your clients. You want to ensure you have the time and energy to cultivate strong relationships with your top 20%. Part of being able to do this is to avoid those who have big ideas and good intentions, with no way of ever realizing their goals or yours. Be polite, be considerate and be firm.

© Sarah Elaine Eaton

Related posts:

Tips for finding ESL educational agents

Tips for success at educational trade fairs

Finding an ESL agent – A open discussion (with link to webinar recording and slides)

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.