Interview with Paul Rogers: Leading by Example Series

August 30, 2010

This series is dedicated to highlighting the impact made by exemplary literacy and language professionals who lead by example. They share their inspirational tips and stories. This week we highlight the work of Paul Rogers, creator of the Pumarosa language learning program.

What is your name, affiliation, and connection to language learning?

My name is Paul Rogers and I have been teaching ESL for more than 20 years. I am also the author of a free website for Spanish speakers, PUMAROSA.COM, which has been online for 6 years, and is now widely used.

What are your thoughts about leadership and language learning?

Leaders in our field should lead by example, not only as teachers but as language students. It is also very important to investigate the uses of new technologies as applied to language learning. And I also feel it is important to champion what I call a multi-cultural, multi-lingual approach, i.e. respecting, appreciating and learning from other cultures and languages.

In your opinion, what’s the most important aspect of a language teacher’s job?

I used to think that my job should be providing adequate and interesting lessons so that the students would be able to learn English as easily as possible. Although I still believe that aspect of the job is important, after studying your reports and articles, I have realigned my thinking! Learning languages is a life-long endeavor that is very important not only to the individual but also to society as a whole.

We must be frank and honest with language learners and tell them there is no quick fix, no fast track.

So now I look at my job as a resource and as a guide, and as an advisor and a friend. I have to say that I am more relaxed and probably more effective as a teacher now.

What are some of the projects you’ve been involved with that you would like to share?

I promote PUMAROSA and sell materials, such as workbooks.

Otherwise, I have developed a “Home Study” program for Spanish speaking adults. I teach classes in the students’ homes in groups of 4 or 5. The materials used include my texts, audio CDs and DVDs, along with PUMAROSA, You Tube and a few bilingual websites that feature popular US songs. I also show the students how to use a computer. I encourage everyone to buy a used computer for about $50 at the second hand stores nearby. Some of them went out and bought brand new computers! I have discovered that many people spend up to $100 a month in telephone calls back home. But with a computer hooked up to the internet for less than $50 a month, they can call back home for as long as they wish for free. Some of my students use a webcam, and I even “taught” a class to their families in Mexico!

What do you see as three new directions in language learning?

  1. The use of technology, in my view, changes the direction of language learning significantly. Now adult learners and families can basically learn at home without a teacher. This new development in distance learning makes language learning more democratic. Previously only a few people were able to attend classes, which were under the control of the teacher, i.e. ‘teacher centered”. Now learning can become ‘student centered’ so that mothers with children, for example, will not be excluded from learning anything.
  2. All of which leads to teachers becoming more and more like a guide or advisor rather than an authority figure. Paolo Freire would be very pleased with this shift.
  3. Distance learning programs will become the norm, with more and more community based involvement.

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Why we should stop worrying about putting “bums in seats”

August 3, 2010

Remember that moment when you were so enthralled with what you were learning it seemed like time stopped? Your worries melted away and you were in that space somewhere in between reality and potential. It’s a little like being in a dream state isn’t it? You feel your untapped potential surging forward, about to launch you into a new space, where you had abilities you’d only previously dreamed about.

I remember a time like that when I was learning Spanish. It was the moment when I was so into a conversation that drudgery of memorizing verbs and vocabulary melted away. It was the moment – ever so fleeting that first time – when I was so into the moment that my lack of confidence vanished and I just spoke. It was the moment when my heart filled with joy because I realized that moment had been a dream for me – and it was coming true.

Having the ability not only to speak – but actually to engage with someone else in a meaningful conversation – was something I hadn’t been capable of in Spanish up to that point. Once I’d passed the threshold, I knew I could do it again. Knowing that spurred me on to keep learning.

Ever had a moment like that? Sure you have.

If you didn’t, you wouldn’t believe in the power of knowing other languages.

Your students have those moments, too. Or at least, they crave them. Learners crave breakthroughs; breakthroughs make a challenge worth the effort.

What are you offering your students to help them achieve those “ah ha!” moments? How are you challenging them to reach within themselves to tap into their potential? How are you making their dreams of fluency and sincere connections with others, enabled by their language learning experiences, come true?

When it comes to marketing your ESL, second language, literacy and other educational programs, keep your goals worthy and your sights firmly set on why we do what we do.

Stop worrying about how to put bums in seats.

Always worry about how to empower your students.

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


A picture says a thousand words: Tap into the world of stock photos

August 2, 2010

A while ago I did a post on photo tips and ideas for language and literacy programs. In that post I gave some ideas on the types of things you can take pictures to marketing and promote your language and literacy program.

Really though, unless you have someone on staff who was has excellent photography skills, your photos may lack professionalism. Using stock photography has some advantages for marketing. Not only are you guaranteed to get excellent quality, royal-free images, you also don’t have to worry about getting students or their parents to sign waivers allowing you to use their image to promote your school.

There are a number of companies out there that offer stock photos, as well as images and sometimes audio tracks, too. Either you buy credits which allow you to purchase photos on a pay-as-you-go type of arrangement, or you buy a subscription for a certain period of time. Buying credits is a good way to test out the system for not very much money, just to learn how it works.

Once you get to the site, type in a key word that matches the image of what you’re trying to portray. You’ll usually get thousands of images, some of which will work and others won’t. Words I’ve used for marketing ESL and EFL programs include “multicultural”, “students”, “international”, “school” and so forth. Get creative with your key words if the results aren’t giving you what you’re looking for.

  • Getty Images
  • Jupiter Images
  • Fotolia
  • iStock – The photo from this post is from iStock. Every week they offer a freebie for members. This particular freebie was very appropriate for languages and literacy, so how could I resist?

The size of the photo you buy depends on what you are using it for. For website use only, you can get away with smaller images. If you’re using them in printed materials such as brochures, school prospectuses, etc. then you’ll want a higher quality image.

Once you’ve purchases the rights to a photo, you can use it for a variety of purposes, providing you stay within the agreements. For example, don’t go and re-sell the image by putting it on merchandise such as coffee cups or T-shirts that you charge money for.

Some people have said to me that using stock photos seems insincere because the subjects aren’t real students or staff from your school. That is true. It is one trade off of using pro quality stock photos. Ultimately you need to decide what you want – and can – do for yourself. Also, have a look at what your competitors are using in their photos. If their images are pro quality, you may be looking at stock photos.

For me, using stock photos for at least some of your marketing materials, is a good investment of resources.

Do you have a favorite site for photos that’s not listed here? Leave a comment, so others can find out about it, too.

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


7 signs your marketing is outdated

July 28, 2010

Marketing and promotion has changed tremendously in the past decade. Here are some indicators that your marketing is “sooooo 20th Century!”

  1. Buying print ads. Unless your ad is very targeted to an audience that reads the print material, and offers a direct benefit, print ads have lost their impact.
  2. Direct mail. The campaigns have a very low return on investment.
  3. Cold calling. People resist telemarketers like the plague.
  4. E-mail spam. Do you hate spam? So does everyone else. If you do mass e-mail, you’re not only outdated, you’re likely losing customers because you’ve ticked off the person on the other end.
  5. Spending money with no deliverables. Spend your marketing dollars on things that will get you a trackable return on your investment.
  6. A “Buy me! Buy me!” approach. There’s no faster turn off in today’s world.
  7. Focusing on your products. If the writing in your marketing materials start with “This service…”, “This course…”, “This program…”, or “This product…”, your writing style is outdated and likely to make others tune out.

If you’re still doing these things, your marketing may not be effective because it’s not current. If it’s not current, it won’t have an impact in today’s world.

Next time I’ll share some simple, easy ways to make sure your marketing and promotions are optimized for the 21st century.

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Photo tips and ideas for language and literacy programs

July 23, 2010

Your marketing materials need photos. Period.

I’m a big fan of using professional quality photos in your marketing and promotional material. They really are worth it. If you really can’t afford to use pro quality photos, get out your digital camera and start clicking. Here are some tips.

Tips on taking and using marketing photos

  • Take high resolution photos. You can always shrink them later.
  • Keep your photos updated. – Every 2-3 years.
  • Make sure your photos are appropriate for your audience (culture, age, context)
  • Get permission from your photo subjects to use their photos.

Ideas of things to take photos of for language or literacy program marketing materials:

  • your students relaxing on school property
  • your students in class
  • your students on excursions or participating in activities
  • the school’s facilities
  • the graduation ceremony or year-end party
  • your school staff, faculty and administration
  • a typical homestay family and their home

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.