Interview with Martha Urquhart: Leading by Example Series

July 5, 2010

Monday Inspiration Series: Literacy and Language Professionals who Lead by Example

This new series is dedicated to highlighting the impact made by exemplary literacy and language professionals who lead by example. The series features interviews with each of our leaders, sharing their inspirations, stories and tips. This week I’m delighted to showcase a literacy and language leader in Alberta who impacts the lives of many people in amazing ways through her work.

What is your name, affiliation, and connection to language learning?

Martha Urquhart
ESL Consultant with Rural Routes Initiative, NorQuest College
Literacy Specialist with the Community Reading Program, Slave Lake Adult Education Committee

As an ESL Consultant with Rural Routes, I train and mentor ESL Instructors and Tutors across Northern Alberta.  I consult with the ESL providers in small, rural communities, who are often the literacy coordinators or the adult education coordinators for the local community learning councils, regarding the training needs of their instructors and volunteer tutors, resources to use in their programs, ESL support available for their community, and any other topics on which the ESL providers require input.

As a Literacy Specialist with the Community Reading Program, a local volunteer tutor adult literacy service operating under the umbrella of the Slave Lake Adult Education Committee, I assess ESL learners, train the volunteer tutors, and provide resources and support for the tutors as they help their learners acquire the English language.

What are your thoughts about leadership and language learning?

To me, a leader is someone who helps others to rise up to their fullest potentials. All of the volunteer tutors who work one-on-one with their learners and ESL instructors who teach ESL classes are leaders in the field of language learning.  Even the volunteer tutors who work one-on-one with literacy learners are leaders as they are helping someone develop their literacy skills, part of language learning even if that language is their own.

These are perhaps the greatest leaders of all because they do so quietly, most often without rewards of any kind, other than pats on the back and yearly appreciation dinners.  They attend training without any compensation, donating their own time to improve their own skills in order to help others rise up to their fullest potentials.

Truly, the greatest leaders of all time are the ones at the grass-roots level.

In your opinion, what’s the most important aspect of a language teacher’s job?

It’s critical for language teachers to connect the classroom to the outside world.  Learners have to be able to use the language outside of the classroom. The purpose of language is not to be able to communicate within the halls of an institution, but to take that learning out into the world and apply it to one’s own life.

This requires the teaching of skills that allow learners to complete activities that require interacting with their communities (such as interviewing business owners), providing a safe place for the learners to develop the required skills, and creating opportunities to build bridges between the classrooms and the communities.

I believe this is important regardless of whether you are working with children or with adults.  It is especially important when working with adults, as adult learners have to see the relevance in what they are learning and how that applies to their own lives.

What are some of the projects you’ve been involved with that you would like to share?

I seem to always be involved in some project.  I believe in lifelong learning and being a part of a variety of projects allows me to live that belief.

My most recent project involved working with the iCCAN project and utilizing video conferencing equipment to increase training opportunities for small ESL and literacy community based programs.

Most of the 13 communities involved in this project had little to no video conferencing experience.  Eight sessions were offered (two of three different topics; one topic having two parts) with a total of 160 tutors, instructors, facilitators, coordinators, and board members participating.

I facilitated the first topic from a desk top videoconferencing unit while the next two topics were conducted from a classroom unit. These experimental sessions showed grassroots in action as some community programs are now partnering with other rural programs in utilizing video conferencing to increase the professional development opportunities for their tutors and instructors.

What do you see as three new directions in language learning?

I think that ESL programming in small rural communities will become more systematic.  Although it will be a challenge to ensure that community based programs remain personally relevant for their particular learners, I believe this will increase the quality of ESL programming.

This, in turn, will increase the professionalism within the field.  As more communities become comfortable with using video conferencing, and more training opportunities become available (via video conferencing or traditional formats), small rural community based programs will be able to increase the professionalism within their ESL programming.

And I believe computers will become an “additional language” that everyone, regardless of their roles within their communities, will need to add to their database of knowledge.  Already, literacy programs are seeing an increase in requests for what is being termed “computer literacy”.  I think incorporating the use of computers within the ESL programming will also be important, both as a tool for language learning itself and as a required skill for future opportunities.

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It pays to be nice to funders. (And it’s trendy, too.)

June 7, 2010

There is a shift occurring when it comes to working with funders, and in particular, the government. Today savvy educators and program directors are demonstrating how funding makes a difference, rather than simply asking for more and more and more. Demonstrating the impact that funding makes is a less antagonistic, more positive approach. It is a growing trend in the non-profit and voluntary sectors (National Council for Voluntary Organizations, n.d.) and is also emerging as a trend in education.

The Movement for Canadian Literacy (2009) asserts that literacy and language organizations are are “moving away from the adversarial, activist approaches of the past, to take increased responsibility for building stronger, more positive communication and working relationships with government“ (p.12). The new trend is that after clearly demonstrating the positive impact funders have made on students and prorams, language leaders say, “See the impact your contribution has made? Thank you. Thank you for investing in our students and our future. Their future. Now let’s see what can accomplish with your continued support…” Seeing government and funders as partners and “investors in the future” is a trend that is likely to continue.

References

Movement for Canadian Literacy. (2009). Ready or Not… Perspectives on literacy and essential skills in this economic downturn: A Canadian baseline study. Ottawa. Retrieved from: http://www.literacy.ca/?q=literacy/literacyprofessionals/resources

National Council for Voluntary Organizations. (n.d.). Demonstrate Your Impact.   Retrieved May 27, 2010, from http://www.ncvo-vol.org.uk/advice-support/recession-resources/crisis-management/demonstrate-impact

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Using Skype in ESL and Literacy Programs: Webinar Follow up

May 18, 2010

How thrilled was I to see more than 50 participants in today’s webinar from as far away as Egypt and Kyrgyzstan?! We also had people join in from across Canada and the U.S.

If you couldn’t make the webinar and you’re interested in what we talked about, here’s Link to the webinar recording. Note that this link may ask to download Java onto your computer. If you click “yes”, you’ll be able to access the recording, slides and all the chat that happened during the session.

If you just want the slides for today, I’ve archived them on Slide share for you here:

Click here to get a copy of the handouts from the webinar.

Dr. Peggy George was kind enough to offer this additional resource that she put together on using Skype AzTEA WOW (Way Out West) Conference, May 1, 2010. Birds of a Feather Lunch Conversation: Skype in the Classroom. Thank you for sharing your resource, Peggy.

Check out my research article on this topic:

Eaton, S. E. (2010). How to Use Skype in the ESL/EFL Classroom. The Internet TESL Journal, XVI(11). Retrieved from http://iteslj.org/Techniques/Eaton-UsingSkype.html

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


How much should educational programs spend on marketing?

May 10, 2010

One of the major pitfalls of marketing plans for language programs is that directors and coordinators are given little or no budget to work with. Time and time again I have heard, “We have no money for marketing!” The reality is that you are going to need to spend at least some money, and probably a fair amount of time, promoting your program if you want it to grow and flourish.

There are varying theories about how much an organization should spend on marketing to be effective. It’s hard to know how to to budget. Here are a few tips for those working in the educational sector.

It is important for you to decide, together with your staff and school administrators or owners, how much you are willing to invest in it. Bringing all the players to the table may be a difficult task in itself, but if you are serious about marketing your program, you need to be serious about how much you really have to work with to get the job done.

Being brutally honest about how much of your resources you can allocate to marketing will help you target your dollars in the most effective way. The first step is sitting down with a calculator and figuring out exactly how much you have to work with.

One place to start is to look at your gross income for last year and use 10 to 20% of that for marketing. This may seem like a lot, but if you can grow your program another 10 to 20% (a safe estimate), you will have more than made your money back.

When I say 10-20%, this also includes the salaries or hourly wages of those working on marketing endeavours. So, if you have a marketing coordinator, that salary will be included here.

At the very least, you should know how much you are spending on marketing now. For heaven’s sake, don’t bury it in categories such as “office supplies” or some other budget line that makes it impossible for you to know what you’ve actually spent. Even if your budget categories are rigid and there’s no line for marketing, keep a separate tally somewhere in a file that you can refer back to. Every year, assess how much you’ve really spent on marketing and if it’s too much or enough. If you’re spending more than 25% on marketing and not getting the return you expect, then it may be time to change how you market, not how much you spend on marketing.

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This post is adapted from “Idea #6: Be honest about how much you are willing and able to invest in marketing” in 101 Ways to Market Your Language Program

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


“Using Skype in ESL and Literacy Programs” Free webinar

May 7, 2010

As a follow up to my post “Using Skype in Language and Literacy Programs” I decided that it would be beneficial to show you rather than just write about it. So, I’ve organized this free webinar:

“Using Skype in ESL and Literacy Programs: a webinar”
Presenter: Sarah Elaine Eaton, Ph.D.
May 18, 2010 – 09:45 – 10:30 (with optional Q & A after) – Mountain Time

Login-time: 09:45 Mountain Time (Calgary, Canada) (Please adjust accordingly for your time zone)
Start time: 10:00
End time: 10:30
Questions and Answers: 10:00 – 11:00

This webinar will go over what Skype is, how it can be used to:
1) connect you with other professionals – and save on long distance charges – even internationally
2) empower teachers and tutors
3) give presentations and workshops

How do you join the webinar?
1) Mark the date and time of the event in your calendar
2) at 09:45 Mountain Time (adjust for your time zone!) on May 18, click on this URL:
https://sas.elluminate.com/site/external/launch/dropin.jnlp?sid=lcevents&password=Webinar_Guest
3) Have a pen and some paper handy to take notes.

With thanks to the folks at Elluminate (www.elluminate.com) who are generously providing the webinar platform at no charge for this event.

This is a free professional development seminar. Everyone is welcome to attend, so pass this along and invite a colleague.

Note: Following the webinar, I did another post with the recording, slides and a hand out. Check it out: Using Skype in ESL and Literacy Programs: Webinar follow up http://wp.me/pNAh3-5T

Check out my research article on this topic:

Eaton, S. E. (2010). How to Use Skype in the ESL/EFL Classroom. The Internet TESL Journal, XVI(11). Retrieved from http://iteslj.org/Techniques/Eaton-UsingSkype.html

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Share this post: “Using Skype in ESL and Literacy Programs” Free webinar – https://wp.me/pNAh3-4p

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.