“Spotlight on Learning” conference

October 24, 2010

Last week I had the privilege of presenting a session on marketing of literacy programs at the Ontario Literacy Coalition’s Spotlight on Learning conference in Toronto. What an amazing event! Not only did the conference bring together practitioners and administrators from a variety of provinces, it was a high-tech, 21st century event. Speakers and participants alike were invited to participate in the conference’s Facebook page. They had their own Twitter hash tag (#spotlight2010).

Best of all, this was one of the few conferences I’ve ever been to where marketing was identified as a key topic or “stream” in the presentations. These folks are cutting edge.

They videotaped all the presentations, so with any luck you’ll be able to watch a replay of the presentation. I’ll post the info on the recording when it’s available.

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.

1 Comment | language program administration, Literacy, marketing | Tagged: , , | Permalink
Posted by Sarah Elaine Eaton, Ph.D.

Happy International Literacy Day

September 8, 2010

UNESCO has proclaimed September 8 as International Literacy Day. Literacy is a complex issue and defining it can be tricky. Just about every country in the world has its own definition of literacy.

In Canada, literacy is defined in broad terms. It includes 9 Literacy and Essential Skills.

These skills are:

  • Reading text
  • Document use
  • Numeracy
  • Writing
  • Oral communication
  • Working with others
  • Continuous learning
  • Thinking skills
  • Computer use

How are you celebrating International Literacy Day?

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.

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Posted by Sarah Elaine Eaton, Ph.D.

A comprehensive list of marketing resources for language and literacy programs

August 26, 2010

I’ve put together a Diigo list of online resources to help you market your language programs better. Many of them are articles I’ve written over the years, and there are resources from a few other people in there, too. These resources are mostly free, online resources.

This list is specifically targeted for language schools and literacy programs. You won’t find links here to general marketing sites. I’ve used laser-like precision to build a list just for language school administrators, language program marketers, literacy program directors, language teachers and literacy advocates.

If you know of a great resource, please send a comment and if it fits in with the list, I’ll be happy to add it!

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.

Comments Off on A comprehensive list of marketing resources for language and literacy programs | 101 Ways to Market Your Language Program, education, ESL, languages, marketing, second languages | Tagged: , , , , , , , , , , , , , , , | Permalink
Posted by Sarah Elaine Eaton, Ph.D.

Teacher resources: Digital Visuals Galore!

August 24, 2010

Here are some of my favorite resources for free photos and clip art for language teachers and literacy tutors.

University of Victoria’s Language Teaching Clipart Library – This site has about 3000 images, available either on a transparent background or on a white background. This is a super resource for teaching vocabulary.

The Realia Project – All the images in this digital media database has been reviewed by language teaching professionals to ensure their quality and appropriateness for the classroom.

Digital Saskatchewan – This site houses almost 9000 images and over 80 videos. The topic is the Canadian province of Saskatchewan. The images however, may be applicable to language teachers from many other places, too.

Free Educational Clipart – Find graphics in colour and black-and-white, along with links to clip art sources on other sites.

The Teacher Files: Free Educational Clip art – A list of links to a variety of clip art pages that are designed specifically for educators.

Pics4Learning – A copyright friendly image library for teachers and students.

Mark Treadwell’s Internet Tools for Teachers – Online Image Libraries – Links to a variety of sites that offer royalty-free photography for educators.

FreeFoto.com – Over 100,000 free high-quality photos. Linkback and attribution are required. This site has some very high quality photos that I just love.

FreeStockPhotos.com – Thousands of high-quality photos. Linkback and attribution are required.

PD Photo – A variety of (mostly free) photos for educators.

50 Places to Find Images – A super blog post by TJ McCue. Although the article is aimed at businesses, many of these resources work for education, too.

Disclaimer: The licensing agreements offered by these sites may change from time to time, so be sure to read over the acceptable use policy for each site before using their images.

Do you have a favorite site here that I’ve missed? If so, leave a comment and share your favorite site with us.

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.

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Formal, Non-formal and Informal Learning in the Sciences

August 18, 2010

A few months ago I shared a research report called Formal, non-formal and informal learning: The case of literacy and language learning in Canada. Following that report, I began working with a geophysicist, Heather L. Ainsworth, who also had interest in learning contexts. We collaborated and together we researched, wrote and published a companion report that took the same concepts of formal, non-formal and informal learning and applied them to science and engineering. The result was this companion report, which we co-authored.

View this document on Scribd

Formal, Non-formal and Informal Learning in the Sciences (July, 2010)

ISBN: 978-0-9733594-5-9

Formal abstract: This research report investigates the links between formal, non-formal and informal learning and the differences between them. In particular, the report aims to link these notions of learning to the field of sciences and engineering in Canada and the United States, including professional development of adults working in these fields. It offers practical, concrete examples as well as a conceptual framework for understanding formal, non-formal and informal learning. It offers examples of how all three types of learning are valued in the fields of science and engineering in both educational and professional contexts. It also discusses science literacy, what it is and how popular media is elevating science literacy in general. This is a companion report to “Formal, Non-formal and Informal Learning: The Case of Language Learning and Literacy in Canada” (February, 2010).

Full-text copies of this report may be downloaded from:

National Library of Canada Online Archives (Note: This link works in Explorer and Firefox.)

Related posts:

Formal, Non-formal and Informal Learning (Infographic) https://wp.me/pNAh3-266

Formal, non-formal and informal learning: The case of literacy and language learning in Canada

Formal, non-formal and informal education: What Are the Differences?

Formal, Non-formal and Informal Learning: A podcast

Breathtaking Impact of Volunteers’ Contribution to Non-formal and Informal Literacy Education in Alberta

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.

Comments Off on Formal, Non-formal and Informal Learning in the Sciences | education, research, Uncategorized | Tagged: , , , , , , , , , , , , , | Permalink
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