Guerrilla Marketing for Nonprofits – Webinar recording

August 19, 2010

What an amazing hour we just spent with Chris Forbes, co-author of Guerrilla Marketing for Nonprofits!

We were so privileged to have Chris donate his time to talk about marketing for nonprofit organizations, how to raise funds, promote programs and develop a marketing strategy. Learn Central / Elluminate provided both the technology and the tech support to make it happen.

If you missed it, check out the recording.

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Is for-profit education deceitful? Have we no standards?

August 13, 2010

Students at Westwood College in the United States have just filed a law suit against the for-profit college in both Colorado and California, the Chronicle of Higher Education reports. Both Westwood College, which has 17 campuses, and its affiliate, Redstone College are accused of deceiving and lying to students. The Chronicle reports that the claim against the institutions is that the college follows this formula, “Recruit those with the greatest financial need and enroll them in high-cost institutions to maximize the amount of federal funding.” The college is denying the allegations.

There is a raging debate going on about for-profit versus non-profit education. Which is better? Which is more scrupulous? Which is more trustworthy?

These are tough questions.

In Canada, an interesting and very cool thing happened a few years ago. In the languages field, we have had standards organizations for decades. For most of that time, public institutions had one organization (CLC) and private language schools had another (CAPLS). Over the years, individuals from both of these organizations began attending the same trade fairs, the same agent workshops and the same conferences. Friendships were forged. Conversations began. And understanding grew on both sides about the purpose, ethics and motivations of those who worked in the “other” sector. In 2008, representatives from both organizations came together to form Languages Canada and a new professional organization for language learning in Canada was born. This new organization represents schools teaching both official languages, English and French, and includes member institutions from both the public and for-profit sectors.

This new organization quickly became “the” professional language organization in Canada. Why?

One word: Standards.

Prospective members must not only apply, they must undergo a rigorous application process that includes an in-depth school inspection and evaluation. Only schools deemed to meet the relentless standards of the organization are accepted as members. Members are monitored to ensure that they continue to meet the standards established by the organization.

I don’t know what will happen with the case of Westwood and Redstone Colleges. I do know that students need to be kept at the heart of our work, while professional standards guide us along that path.

Students don’t feed the bottom line. They are the bottom line. Students’ potential, capacity to grow, learn, get jobs that allow them to support themselves and live meaningful lives, and in turn, pass their knowledge and wisdom on to the generations to know, is the reason education exists at all.

As educators and administrators, we are obliged to keep the standards for our profession high and demand excellence not only of our students but of our selves and our institutions.

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Guerrilla Marketing for Nonprofits – Join me for an interview with the co-author

July 15, 2010

Jay Conrad Levinson. Seth Godin. These are big names in marketing and specifically in Guerrilla Marketing.

There’s a new name to add to that list: Chris Forbes. He’s just co-authored Guerrilla Marketing for Nonprofits with Jay Conrad Levinson and Frank Adkins. This book is hot off the press, having been released on July 2.

On August 5 at 10:00 a.m. Calgary time I’m going to interview Chris about his new book via webinar. This is a public webinar sponsored by Elluminate. Chris is generously donating his time and expertise with us for this special event.

There’s no cost to attend. Nothing. Just come and enjoy Chris talk about his new book and share some of his 250 tactics to promote, recruit, motivate and raise more money for nonprofit organizations.

Please join us! Click here to register. There’s a registration link in the upper right hand corner. Just click on that to reserve your seat.

Feel free to pass this invitation along to others, too.

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


It pays to be nice to funders. (And it’s trendy, too.)

June 7, 2010

There is a shift occurring when it comes to working with funders, and in particular, the government. Today savvy educators and program directors are demonstrating how funding makes a difference, rather than simply asking for more and more and more. Demonstrating the impact that funding makes is a less antagonistic, more positive approach. It is a growing trend in the non-profit and voluntary sectors (National Council for Voluntary Organizations, n.d.) and is also emerging as a trend in education.

The Movement for Canadian Literacy (2009) asserts that literacy and language organizations are are “moving away from the adversarial, activist approaches of the past, to take increased responsibility for building stronger, more positive communication and working relationships with government“ (p.12). The new trend is that after clearly demonstrating the positive impact funders have made on students and prorams, language leaders say, “See the impact your contribution has made? Thank you. Thank you for investing in our students and our future. Their future. Now let’s see what can accomplish with your continued support…” Seeing government and funders as partners and “investors in the future” is a trend that is likely to continue.

References

Movement for Canadian Literacy. (2009). Ready or Not… Perspectives on literacy and essential skills in this economic downturn: A Canadian baseline study. Ottawa. Retrieved from: http://www.literacy.ca/?q=literacy/literacyprofessionals/resources

National Council for Voluntary Organizations. (n.d.). Demonstrate Your Impact.   Retrieved May 27, 2010, from http://www.ncvo-vol.org.uk/advice-support/recession-resources/crisis-management/demonstrate-impact

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


How technology can enhance the non-profit organization

May 12, 2010

Here are some slides from a presentation I did last fall at the Literacy and Leadership Symposium in Red Deer, Alberta. The presentation goes over:

  • Programs to help non-profit organizations can acquire new or refurbished hardware for little to no cost.
  • Free software (including Open Office, Skype, and Primo .pdf).
View more presentations from Sarah Eaton.
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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.