Successfully promoting and marketing your language program: a webinar

June 5, 2010

This event has passed. But, don’t despair!

Click here to see the post that shares the slides and recording of this program – free and open access.

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“Successfully promoting and marketing your language program: a webinar”
Presenter: Sarah Elaine Eaton, Ph.D.
June 15, 2010

08:45 – 09:30 (with optional Q & A after)

Login-time: 08:45 Mountain Time (Calgary, Canada) (Adjust accordingly for your time zone.)

Start time: 09:00
End time: 09:30
Questions and Answers: 09:30 – 10:00

This webinar will go over

  • Marketing basics
  • Strategies and tips on how to market your language program on a shoestring budget.
  • Social media and networking for marketing

Who is this webinar for? Program directors and managers, department heads of language units, teachers, tutors, and other language professionals. If you already have the means to work with a professional marketing company, this session isn’t for you. This program will be most useful for those who have a limited budget and those who do their own program promotion.

How do you join the webinar?
1) Mark the date and time of the event in your calendar
2) at 08:45 Mountain Time (adjust for your time zone!) on June 15, click on this URL:
https://sas.elluminate.com/site/external/launch/dropin.jnlp?sid=lcevents&password=Webinar_Guest
3) Have a pen and some paper handy to take notes.

With thanks to the folks at Elluminate (www.elluminate.com) who are generously providing the webinar platform at no charge for this event.

This is a free professional development seminar. Everyone is welcome to attend, so pass this along and invite a colleague.

Remember to convert the time of this webinar to your own time zone. You can do this at http://www.timeanddate.com/worldclock/converter.html. In the top of the box where it asks you to “Select time and place to convert from” choose “Canada – Alberta – Canada”. In the box under that, select your country and closest city.

Related post:

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


“Facebook Alternative ‘Diaspora’ Fully Funded”

June 4, 2010

Check out this news report from the BBC, released June 3, 2010:

“Facebook Alternative Diaspora Fully Funded”.

BBC News. 3 June 2010. Retrieved from
http://news.bbc.co.uk/2/hi/technology/10225455.stm

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


How to make a Facebook fan page

May 4, 2010

About a month ago I did a post entitled Language Schools and Facebook: Just do it. In it I recommended that language schools create a Facebook page. Since then, I’ve had people writing to me, saying that I should have done a post about how to make a FB page. Ask and ye shall receive.

You’ll need to have Facebook account to start. Once you have that, you can create a page for your organization.

Here are 5 easy steps to creating a Facebook page for your own school, business or organization:

Create a page for my businessGo to another public Facebook “fan page”.  If you don’t have a favorite page, I invite you to stop by my page: http://www.facebook.com/EatonInternationalConsulting

Click on: “Create a page for my business”. You’ll find this on the far left bottom of a Facebook page. I’ve included a screen grab from my own page and circled it in red so you’ll know what to look for.

Create your page. Remember to include an appropriate graphic such as your logo.

Add some content. If you go to my page you’ll see that I have this blog linked to my Facebook page. My Facebook page is automatically updated every time I post something new on my blog. You may not be ready for automated content yet, but be sure to add a few links, an introductory note or other info about your organization.

Invite people to become fans or “like” your page. Use your list of Facebook friends as a start and let others “like” your page, too. It used to be that people had to “become a fan”. The new term is simply to “like” a page.

Here’s a bonus for you: Once you get 25 people who like your page (a.k.a. “fans”) you can request a vanity URL. This takes your long, complicated web address and turns it into something easy to remember, like mine. Once you have your 25 fans, just enter the key words “vanity URL” into the Facebook help pages, and you’ll be pointed to easy-to-follow directions on getting a nice, easy URL for your page.

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http://topsy.com/trackback?utm_source=pingback&utm_campaign=L1&url=https://drsaraheaton.wordpress.com/2010/05/04/how-to-make-a-facebook-fan-page/

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.