Who You Gonna Call? Marketing Isn’t a Solo Sport

October 12, 2010

So many educators seem to think that they have to market and promote their programs all by themselves. Not only is this ineffective and exhausting, it is impossible. Marketing isn’t a solo sport.

Get yourself out of the mindset that you have to do it all yourself. Ask people for help. Ask them to attend your events or give a guest lecture in your class. And if that makes you uncomfortable, ask for their advice, as for suggestions, or even get their opinion.

There’s no shame in asking other teachers, administrators, parents, colleagues, or members of the community for help. Call up a teacher at another school and ask if you can have an inter-school event like a talent competition or speech contest. Partner with the dance teacher in your school to do a lunch time program on Latin dance to promote Spanish language and Hispanic culture.

Even asking, “Could you give me some ideas…?” is a powerful question to start with.

Ask with a smile. Be genuine. People will help.

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Teacher resources: Digital Visuals Galore!

August 24, 2010

Here are some of my favorite resources for free photos and clip art for language teachers and literacy tutors.

University of Victoria’s Language Teaching Clipart Library – This site has about 3000 images, available either on a transparent background or on a white background. This is a super resource for teaching vocabulary.

The Realia Project – All the images in this digital media database has been reviewed by language teaching professionals to ensure their quality and appropriateness for the classroom.

Digital Saskatchewan – This site houses almost 9000 images and over 80 videos. The topic is the Canadian province of Saskatchewan. The images however, may be applicable to language teachers from many other places, too.

Free Educational Clipart – Find graphics in colour and black-and-white, along with links to clip art sources on other sites.

The Teacher Files: Free Educational Clip art – A list of links to a variety of clip art pages that are designed specifically for educators.

Pics4Learning – A copyright friendly image library for teachers and students.

Mark Treadwell’s Internet Tools for Teachers – Online Image Libraries – Links to a variety of sites that offer royalty-free photography for educators.

FreeFoto.com – Over 100,000 free high-quality photos. Linkback and attribution are required. This site has some very high quality photos that I just love.

FreeStockPhotos.com – Thousands of high-quality photos. Linkback and attribution are required.

PD Photo – A variety of (mostly free) photos for educators.

50 Places to Find Images – A super blog post by TJ McCue. Although the article is aimed at businesses, many of these resources work for education, too.

Disclaimer: The licensing agreements offered by these sites may change from time to time, so be sure to read over the acceptable use policy for each site before using their images.

Do you have a favorite site here that I’ve missed? If so, leave a comment and share your favorite site with us.

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Are you waiting for the good old days?

August 20, 2010

Remember the good old days of funding, back when classes were small, classrooms were well-stocked, teachers were paid well and education was well funded? When was that exactly? If we think back, probably that time, if it ever existed was back in the 1970s or so.

By the mid-1980’s, massive cutbacks to education began across the developed world. In Canada in the U.S. the phrase “cost recovery programs” was introduced, meaning that courses such as those offered by continuing education branches of large public educational institutions and boards. In the UK, education changed dramatically under Margaret Thatcher. Class sizes grew. Morale among teachers dropped. Salaries stayed the same, as wage freezes took effect.

Do you still wish for the days before all the changes? I hate to break it to you, but they’re not coming back. There are fewer and fewer full-time positions available in all job sectors now. Outsourcing to countries where labor costs are much less expensive is taking over the world at a rapid pace. Educational experiences online are budding right through the traditional brick-and-mortar institutions.

The question is, what do we do now? I’d argue that the trick is to think forwards instead of backwards. Look around and assess what you really have in the 21st century. More teachers than every have graduate degrees. Classrooms are more technologically advanced than they have ever been. Children love to learn and play just as much as they ever did. And most of them can’t relate to those “good old days” because what exists today is the norm for them.

If we assess the current situation with a view to valuing what we have today, it shifts our perspective, putting us in a space of possibility and expanding horizons, rather than a black hole that sucks in your energy, your spirit and your love of teaching.

The question is not “How do we get our funding back?” but rather “How do we maximize the tremendous resources we have in terms of wisdom, knowledge, experience and potential to ensure that our students have the best experience we can give them today?”

The greatest gift we can give our children and our students is a future full of possibility, curiosity, creativity and compassion for their fellow humans. To do so, requires forward thinking and a commitment to make it happen for them.

What are you waiting for?

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


7 tips for teachers to survive the school year

August 12, 2010

I was having coffee with a teacher friend the other day. Now that it is August she’s starting to think about “back to school”. As we were having coffee, she looked at me intensely and said, “This year’s going to be different. This year, I’m going to do all my prep work ahead of time. I’m going to have all my clothes ironed and laid out the night before. I’m going to pack my lunches. I’m definitely not going to get into the politics, either. This year is going to be amazing!”

I looked back and smiled. She said the same thing last year. And the year before that. By Thanksgiving every year, she’s already burnt out, cranky and miserable. It’s a bit like a new year’s resolution with her, except that it happens at the beginning of the school year, rather than the beginning of the calendar year. Nevertheless, six weeks later, her motivation is gone and the days seem very, very long.

Here are seven to keep your new school year resolutions, if you make them.

1. Be true to yourself. If you’re not the kind of person who irons your clothes and lays them out the night before during your summer holidays, you’re not likely to do it during the school year. That’s OK.

2. Make one or two small changes, rather than half a dozen. Maybe you like to think big and dream big. Rather than doing it all, pick one or two things and do them really, really well. For you, that may mean doing your lesson plans a few weeks ahead, rather than the whole year.

3. Keep your eye on your prize. If you pick one or two small things to change, that becomes your goal. When we’re overwhelmed or tired, personal goals go out the window. Focus, focus, focus and never lose sight of what you’ve set as your goal.

4. Set weekly goals. Rather than setting a goal for the whole school year, set a small goal every week. If your goal is to have your student’s work corrected and handed back to them within 3 days, then set that as a weekly goal, rather than a yearly one.

5. Write your goals down. Write them in a day timer, an online calendar, a notebook or a scribbler. Write them anywhere that makes sense for you, but write them down.

6. Be kind to yourself. There will come a week when you’re tired, when the kids get to you, your administrators don’t seem to understand you and when you’re frazzled. When that happens, take a step back and say to yourself, “I am giving everything I can right now. It is enough.”

7. Remember that your goals are about you. My teacher friend gets all worked up when she perceives that her colleagues have it better than her, that they’re better teachers or better organized or whatever. Chill. Every single teacher has gifts. Every single teacher has weaknesses. Every single teacher makes a difference. That includes you.

Related post: Starting the School Year with Beginner’s Mind http://wp.me/pNAh3-1WJ

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


When I become a teacher

August 9, 2010

Here’s some food for thought on why we become teachers, or perhaps more importantly, why we should (or should not) become teachers.

The original video, plus the video responses to the original are, in my opinion, excellent tools for discussion and reflection for teachers. Whether you are an experienced teacher or a student teacher, these videos give pause and make us think about why we entered this profession.

If you happen to be in the position of being an instructor at a teacher’s college or faculty of education, these would make great classroom resources for your teachers-in training.

Provocative and engaging, these videos are also an excellent example of how one video can inspire others to tap into their own values, vision and creativity to respond.

Here’s the original satire, “When I become a teacher”

Here’s one response. It’s called “When I become a teacher – The Remix”. It echoes in style and presentation, the original.

Here’s another response, that’s even more creative. It’s also called “When I become a teacher”.

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.