Who You Gonna Call? Marketing Isn’t a Solo Sport

October 12, 2010

So many educators seem to think that they have to market and promote their programs all by themselves. Not only is this ineffective and exhausting, it is impossible. Marketing isn’t a solo sport.

Get yourself out of the mindset that you have to do it all yourself. Ask people for help. Ask them to attend your events or give a guest lecture in your class. And if that makes you uncomfortable, ask for their advice, as for suggestions, or even get their opinion.

There’s no shame in asking other teachers, administrators, parents, colleagues, or members of the community for help. Call up a teacher at another school and ask if you can have an inter-school event like a talent competition or speech contest. Partner with the dance teacher in your school to do a lunch time program on Latin dance to promote Spanish language and Hispanic culture.

Even asking, “Could you give me some ideas…?” is a powerful question to start with.

Ask with a smile. Be genuine. People will help.

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Free, online resources on how to take notes in university

October 4, 2010

Know someone in university or college who struggles with note taking? Here are a few excellent free, online resources that offer practical tips, strategies and advice.

Taking Class and Lecture notes
http://www.dartmouth.edu/~acskills/success/notes.html
Dartmouth College site on note taking. Scroll to the bottom of the page for even more resources.

Note Taking Skills from Lectures and Readings
http://education.exeter.ac.uk/dll/studyskills/note_taking_skills.htm
Exeter University (U.K.) page on taking good notes. There are other links directly under the main title of the article to related pages. Good stuff here.

Taking and making notes

http://www.st-andrews.ac.uk/students/academic/Studysupport/Takingandmakingnotes/
Page from St. Andrew’s University (UK). I like this page because it takes a strength-based approach to note-taking.

Taking notes from Textbooks
http://www.athabascau.ca/counselling/whats_in_it_for_me.php
University of Athabasca page on how to take notes from textbook. Very practical advice on how to get the most out of your textbooks.

Note taking at University
http://lss.info.yorku.ca/resources/note-taking-at-university/
This page is a little text-heavy and definitely worth the time. It’s jam-packed full of useful strategies for note taking.

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Interview with Felix Wöhler: Leading by Example Series

October 4, 2010

This series is dedicated to highlighting the impact made by exemplary literacy and language professionals who lead by example. They share their inspirational tips and stories. In this article I’m pleased to showcase the work of Felix Wöhler, owner and manager of an English as a Second Language (ESL) school in Ontario, Canada.

What is your name, affiliation, and connection to language learning?

The school name is English Encounters (formerly Bronte Language Centre) and we have been in business since 1986.  We are fully accredited by Languages Canada for our ESL Program.

In your opinion, what’s the most important aspect of managing a language school?

The most important thing is to provide students with an enjoyable and useful language learning experience.

There are very few people who have bought a pre-existing language school. That makes you a pioneer of sorts. I think readers would be very interested to hear about your experience. What were the best and worst aspects of this experience for you?

The best part was not having to build everything from scratch.  I “inherited” an existing database of agents, students, and staff as well as an existing online and physical location.  This made the takeover relatively seamless in the sense that, in contrast to starting a school from zero, I was fully operational from day one.  On the other hand, the fact that all these aspects had already been established meant that there was a long period of adjustment – for both myself and staff, and to a lesser extent, for students – to each others’ way of doing things.

It took me a long time to truly “identify” with the school. At the beginning, it always felt like I was managing someone else’s business.  However, over the past year, I have worked closely together with my team and helped recreate and improve the school in a way I really feel I can identify with and am, in fact, very proud of.  This includes renaming the school, relocating to a brand new facility in a neighbouring city – a location we feel is far better-suited for student needs, decorating the new premises, redoing the website, getting accredited by Languages Canada, and creating new and improved programs and curricula.

What is it that you like best about owning your own language school?

The most rewarding aspect of owning my own language school is meeting students from all over the world and seeing their English improve as they enjoy their time in Canada with us.  Many of our students have become very close and it is wonderful to see how they keep in touch and refer their friends and family members.

What do you see for the future of language learning?

Language learning in the future will become increasing important as the world continues to globalize. To that end,  more and more people will need a second language, particularly English, which seems well-placed to become a global lingua franca. For language schools, the challenge is to provide language training that is both attainable and enjoyable.  At the same time, the high demand for English training means that large amounts of students can become concentrated in popular areas or language schools.  The problem with that, is the strong tendency for these students to break off into ethnic groups and revert to their 1st language in all out-of-class activities.  The strategy at English Encounters, therefore, is to provide a small, student-centred learning environment in a smaller city where the likelihood of finding many speakers of languages other than English is much lower.  This makes our school the ideal place for true immersion and language training.

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Factors international students consider when choosing where to study

October 1, 2010

A recent article posted by Inside HigherEd, originally written by John Morgan for Times Higher Ed. talks about what motivates international students. The article reveals the results of The British Council’s Student Decision Making Survey, which includes information gathered from around 115,000 students, from 200 countries. There are three major priorities identified by international students which affect their decision of where to study abroad. The article reports that “higher quality is cited by 54.2 percent, followed by career improvement (53.8 percent) and the chance to live overseas (51.5 per cent).”

Quality outranked price as being a factor in the decision-making process of international students. Prospective students are more interested in getting value for their educational dollar (or Euro, won, yen, real, peso, etc.) than they are in finding a bargain, it seems.

The article also talked about changes in the market. Specifically, countries who traditionally have not offered courses in English are starting to do so. Nordic countries were cited as the example. If more countries start to offer formal education in English, students may be less tempted to study abroad. There will have to be something else in it for them other than learning the language. Cultural immersion, a chance to experience the world, adventure, the opportunity to travel and perhaps explore job opportunities, may become more important factors than the language alone.

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Reading strategies: Differences between summarizing and synthesizing

September 29, 2010

This semester I am teaching a course on Becoming an Effective Learner at the University of Calgary. I have asked my students to do a reading synthesis assignment on the different readings we have each week.  In today’s post I’m sharing some of the information I gave them about the differences between summarizing and synthesizing information in terms of reading strategies and research.

If you teach reading and you’d like to share it with your own students, you can download a copy here: difference-between-summarizing-and-synthesizing

Summarizing and synthesizing are both strategies used in reading and research. They are important skills, as they help learners make sense of what they reading.

Though they are both used as reading comprehension and research strategies, it is important to recognize that summarizing and synthesizing are different activities. Each has a different purpose, process and end result.

These are the main differences between them:

Summary

  • A basic reading technique.
  • Pulls together information in order to highlight the important points.
  • Re-iterates the information.
  • Shows what the original authors wrote.
  • Addresses one set of information (e.g. article, chapter, document) at a time. Each source remains distinct.
  • Presents a cursory overview.
  • Demonstrates an understanding of the overall meaning.

Synthesis

  • An advanced reading technique.
  • Pulls together information not only to highlight the important points, but also to draw your own conclusions.
  • Combines and contrasts information from different sources.
  • Not only reflects your knowledge about what the original authors wrote, but also creates something new out of two or more pieces of writing.
  • Combines parts and elements from a variety of sources into one unified entity.
  • Focuses on both main ideas and details.
  • Achieves new insight.

As you are reading information, be aware of whether you are simply re-iterating what someone else has said, or whether you are assimilating all the information in order to create one cohesive document that demonstrates your understanding of the concepts.

For both activities, it may be helpful to write out the main points, using diagrams or charts to help you.

Here are some helpful resources:

Comprehension Strategy – Synthesis / Summarization / Concluding
http://www.readinglady.com/mosaic/tools/Synthesis%20handout%20by%20Deb%20Smith.pdf

How to Synthesize Multiple Sources
http://home.cerrocoso.edu/swiridoff/Resources/Composition/how_to_synthesize_multiple_sourc.htm

What is a Synthesis Question?
http://www.passged.com/student_blogs/maria/2008/10/07/ged-reading-what-is-a-synthesis-question/

What it means to comprehend
http://www.suite101.com/content/what-it-means-to-comprehend-a72619

Reading Strategies

http://www.mindtools.com/rdstratg.html

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.