How Not to Market Yourself with Social Media

December 22, 2010

“Hi, nice to meet you. I’m Bob,” he said, flashing his winning smile. He shook my hand firmly and authoritatively. He exuded the confidence and charm of leadership.

“I know,” I replied. (Was this a faux pas?) “We follow each other on Faceboook and Twitter. I’ve enjoyed the exchanges we’ve had.”

I was being sincere. We have exchanged numerous “@ each other” exchanges on Twitter and have posted a number of times on one another’s Facebook pages.

He grinned and said, “Oh that stuff. I don’t know much about that social media crap. I outsource that to someone in the Philippines. I just send him money every month and he does all that for me. He’s great, isn’t he?”

Yup. Sure fooled me.

I smiled back.

Now I can see outsourcing a business profile, but at least if you outsource your personal social media to someone, don’t let on that you’re not really who you say you are on line. Don’t brag that you’re not the one out there putting in the time to make connections and have interactions with real humans who might one day shake your hand. It could cost you a real, live reputation for honesty – not to mention referrals.

Outsourcing your personal social media interactions may work for presidents of countries or rock stars, but if you’re a regular business person with only a modicum of fame and fortune, be real.

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.

2 Comments | marketing, social media, Uncategorized | Tagged: , , | Permalink
Posted by Sarah Elaine Eaton, Ph.D.

Using Skype in the Second and Foreign Language Classroom – Follow up

August 12, 2010

I was thrilled to be invited to present at the Social Media Workshop organized by the Language Acquisition Resource Center at San Diego State University.

Here are the slides from today’s presentation:

You can download the handouts from the session here.

Check out the recording of the session, too.

And if you’re doing research on using Skype for education, then you might be interested in the research paper that I wrote to go along with the presentation.

Also, for the first time, I put together a Diigo list of online bookmarks for this session. Check out all the resources I archived for you on my list “Skype for Educators”.

Here’s what people said about the webinar:

“I have used Skype for about a year to communicate with family during travel. Pointing out that Skype is easy to use for those less versed in new technology is important. People need to feel comfortable and the technology is invisible so that communication is the focus. With the globalization of education it is important that we maintain strong human connections and include both the older generation and the new digital natives.” – Denise Foures-Aalbu, USA

“Dr. Sarah provided participants with many useful ideas. Her enthusiasm encouraged others to add their ideas to the list. Well done, Dr. Sarah!” – Scott Miatech, Waterford, WI, USA

“Dr. Eaton did a wonderful and engaging presentation for our 2010 LARC Summer Social Media Workshop.  She provided motivation for participants to dive right into Skype and practical activities for the language classroom.  LARC hopes to continue collaborating with Sarah in the future and exploring the outer limits of distance education!” – Evan Rubin, LARC, San Diego State University.

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.

Comments Off on Using Skype in the Second and Foreign Language Classroom – Follow up | languages, second languages, social media, technology, Uncategorized, webinar | Tagged: , , , , | Permalink
Posted by Sarah Elaine Eaton, Ph.D.

Using Skype for second language debates: Ideas for teachers

August 9, 2010

Two of the trends in language learning I found while researching Global Trends in Language Learning in the 21st Century were using technology for language learning and an increased focus on demonstrating language competence through speech and stories, debates and speaking competitions. How about combining the two?

I’ve been busy preparing my presentation on Using Skype in the Second and Foreign Language Classroom for the Social Media Workshop for language teachers put on by the Language Acquisition Resource Centre (LARC) at San Diego State University.

During my travels I came across Lois Smethurt’s blog. She has an excellent post on how she used Skype for an inter-school debate. She talks about the students’ reaction to the experience, as well as the logistics of putting together an inter-school debate using Skype.

I loved this idea for language learning. We can organize debates not only between schools, but between countries, too. Check out Sue Water’s blog post on how to connect with schools and classrooms in other countries using Skype. She offers an amazing resource list for teachers from around the world to connect using Skype.

Between them, these two insightful, innovative Edubloggers offer us the ingredients to put together inter-classroom, international second language debates using synchronous technology that allows students to use real language in real time.

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.

Comments Off on Using Skype for second language debates: Ideas for teachers | 101 Ways to Market Your Language Program, ESL, languages, second languages, social media, technology, Uncategorized | Tagged: , , , , , , , | Permalink
Posted by Sarah Elaine Eaton, Ph.D.

Social Media Workshop for Language Educators – LARC, SDSU

August 4, 2010

Calling all Language Educators!

The Language Acquisition Resource Center at San Diego State University is organizing

Social Media Workshop
Date: August 9 – 13, 2010
Time: 9:00 am – 4:00 pm (Pacific Time Zone)
 – 10:00 – 17:00 (Calgary / Mountain Time Zone)

This is an online event, open to all educators at no cost.

I was thrilled when they contacted me and invited me to do a presentation on using Skype in the Second and Foreign Language Classroom. So if you missed the first Skype webinar, this one may be of interest, as it will cover much of the same material.

But forget my session, check out all the other great sessions. Here are just a few that will be offered:

  • Michelle Olah & Catalina Bohorquez – Social Media Tools for Collaboration
  • Glenn Cake – Online Class and Digital Story Telling through PhotoStory 3
  • Ronnie Burt – Using Blogs To Enhance Student Learning
  • Evan Rubin – Mobile Devices, Social Media, and Language Learning Dicsussion
  • Chris Brown – Classroom Narrative: Twitter in a Spanish 3 Class

I’m looking forward to learning all I can about using social media in foreign language teaching. Come join me?

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.

Comments Off on Social Media Workshop for Language Educators – LARC, SDSU | education, second languages, social media, technology, Uncategorized | Tagged: , , , , , , | Permalink
Posted by Sarah Elaine Eaton, Ph.D.

3 “big rules” of 21st century marketing

July 30, 2010

In a recent post I talked about some signs your marketing is outdated. Today I’ll share some tips on updating your marketing for the 21st century:

Big Rule #1: Make it about people.

Build community. Clients, customers and prospective students and program participants are bombarded with options. Every day. Give them a place to belong and they’ll not only come to you, they’ll stay a while.

Eliminate the sales talk. It’s old. It’s tired. It’s annoying. Yes, you still need to sell services or products, but fast-talking sales pitches are out. The pushy sales approach is now considered harsh and insensitive to the other’s needs. Well, it always was that way, but now people have completely lost their tolerance for it.

Add a human element. I started talking about this when the first edition of 101 Ways to Market Your Language Program came out in 2002. Some people balked then, saying they didn’t have time for that; it took too much effort and there was not enough return on investment (ROI). My answer: If you don’t have time for other people, why would you expect them to have time for you? It’s about people. For example, on your website, list the names of people who hold positions of leadership. People want to connect with other people, not with some big (or small) organization they know nothing about.

Big Rule #2: Build trust

Give away a sample. Ever been to one of those big-box grocery stores and they’re giving away samples at the end of every aisle? Why are they doing this? Because people love to try new things. If they try it, and they like it, they’ll buy it. If they’re not sure, the chances of them buying it goes down. How do you do this if you have a service-based business? Offer a free workshop, webinar or class. Let people try you without risk.

Ask for testimonials. Ask prior clients for testimonials about your work. In order to be considered reliable a testimonial has to have the name, and preferably also the organization (or at least the city) of the person giving it. Testimonials need to be authentic in order to be credible.

Stick around. Doing consistent marketing over time is what gets results. People will trust you more once you’ve been around a while. In my experience, it takes at least a few months of consistent marketing, relationship building and community building before much happens. I’ve had clients come back to me years after an initial conversation or short contract. If I wasn’t still around, they couldn’t work with me, now could they?

Big Rule #3: Leave a digital footprint

Have a web site. Are you laughing when you read this? I still meet services organizations that do not have a website. Seriously! There’s no excuse today not to have a website. If you can’t afford your own domain, then start a blog through a service like WordPress or Blogger.

Use social media. You don’t have to be a social media addict, but it does help if you have a web presence. Social media isn’t going away. Learn to use it to your advantage, rather than resisting what is here to stay.

Be “Google-able”. Where do you look when you want to find out more about a product, service or an organization? On line. Where do you think other people look when they want to find out about you? The same place. You don’t need to pay a lot of money for “SEO optimization”. Just be out there. A website and using social media are good way to start.

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.

1 Comment | 101 Ways to Market Your Language Program, marketing, social media, technology, Uncategorized | Tagged: , , , , , | Permalink
Posted by Sarah Elaine Eaton, Ph.D.

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