7 signs your marketing is outdated

July 28, 2010

Marketing and promotion has changed tremendously in the past decade. Here are some indicators that your marketing is “sooooo 20th Century!”

  1. Buying print ads. Unless your ad is very targeted to an audience that reads the print material, and offers a direct benefit, print ads have lost their impact.
  2. Direct mail. The campaigns have a very low return on investment.
  3. Cold calling. People resist telemarketers like the plague.
  4. E-mail spam. Do you hate spam? So does everyone else. If you do mass e-mail, you’re not only outdated, you’re likely losing customers because you’ve ticked off the person on the other end.
  5. Spending money with no deliverables. Spend your marketing dollars on things that will get you a trackable return on your investment.
  6. A “Buy me! Buy me!” approach. There’s no faster turn off in today’s world.
  7. Focusing on your products. If the writing in your marketing materials start with “This service…”, “This course…”, “This program…”, or “This product…”, your writing style is outdated and likely to make others tune out.

If you’re still doing these things, your marketing may not be effective because it’s not current. If it’s not current, it won’t have an impact in today’s world.

Next time I’ll share some simple, easy ways to make sure your marketing and promotions are optimized for the 21st century.

________________

Like this post? Share or Tweet it: 7 Signs Your Marketing is Outdated http://wp.me/pNAh3-e8

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Global Trends in Language Learning in the 21st Century: Webinar Follow Up

July 27, 2010

With participants, from Canada, the U.S, Romania, Germany, Guatemala, this was an amazingly international, multicultural and interactive session! Thanks for everyone who joined in today.

If you couldn’t make today’s webinar on Global Trends in Language Learning in the 21st Century, generously sponsored by Elluminate, don’t fret. I’ve archived everything for you.

Webinar recording
Check out the webinar recording. Note that this link may ask to download Java onto your computer. If you click “yes”, you’ll be able to access the recording, slides and all the chat that happened during the session.

Handouts

Click here for a copy of the handouts from the webinar.

Research report

This webinar was based on a research report that’s been archived in 3 countries now. Click here for a post with links to the full article.

Original webinar info

Want the information about the webinar? See this post.

Slides
I’ve archived the slides on Slideshare, here:

Testimonials

“This was the first time I attended a webinar, apart from all the conference calls organised at my place of work. I found it interesting, first because it shared information from my area of expertise, and also because it addressed a stringent matter of all teachers nowadays- how to take the leap into the 21st century without getting severely bruised.” – Anca Costea, Little London Nursery School, Bucharest, Romania.

“Sarah Eaton set out the results of here research in a very well structured and informative talk that provided many useful ideas for engaging language learners – especially younger learners – more effectively.” – Carl Dowse, Germany.

“My work in family literacy is backed up by emerging trends of the 21st century according to Dr. Eaton’s meta-research. In all fields of learning, we need to keep current on why people are formally or informally motivated to learn and how they would like to be equipped to do so. This webinar advances us towards a clear plan of taking action towards a literacy that allows all learners to communicate through thoughts and actions and respectively be able to reflect upon them.” – Tracy Howk, Literacy for Life Foundation

_______

Like this post? Share or Tweet it: Global Trends in Language Learning in the 21st Century: Webinar Follow Up http://wp.me/pNAh3-dE

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Proven tips on motivating others

July 24, 2010

Those in leadership positions often need to motivate others to take on a new challenge, perform a task or simply behave in a certain way. There are a number of ways to motivate people around you. The two broadest categories of motivation are extrinsic and intrinsic motivation.

First, let’s look at extrinsic motivation. This type of motivation is based on some external reward or punishment. An example of an extrinsic reward would be, “If you get me that document by lunch time, I’ll give you a piece of cake.” This attempts to lure the other person with the promise of something desirable, providing that they do what you want them to do.

Then there’s the opposite, the treat of punishment, if the other person doesn’t do what you want them to do. An example is, “If you don’t get me that document by the end of the day, I’ll punch you in the nose.”

You can see how that might be ineffective. While negative extrinsic motivation may result in the other person doing what you want them to do, it also breaks down respect and trust. You can’t build a solid, long-lasting relationship based on the threats, or the feeling that you’re going to be subject to punishment if you don’t do what someone else wants you to do. Negative motivation that is predicated on the threat of violence is particularly damaging.

Let’s look at intrinsic motivation. This calls upon people to take action for themselves because they themselves choose to do so. Intrinsic motivate wells up from deep inside a person and does not depend on any external reward or punishment.

Naturally, this type of motivation is much more powerful. And it’s also much harder to achieve. It requires time to build a relationship of trust and respect. Even then, there are no guarantees that others will be mobilized to do what you want. That’s the whole point. The other person has choice and control. How do you motivate people intrinsically? Give them more choice and control!

Here are a few tips to help motivate others intrinsically:

  • Make them feel good about what you need them to do.
  • Give clear, explicit instructions. Don’t assume that they will know what to do.
  • Give them a manageable challenge.
  • Give them some control and a choice.
  • Create an environment of trust and respect.
  • Take a cooperative attitude. Help, but don’t do it for them. Let them know they are helping you by doing what you need them to do (on time).
  • Do not compare them to others.
  • Minimize extrinsic motivation. There is no reward other than doing the right thing.
  • Offer praise when it is due.
  • Point out their strengths, abilities and talents.

To motivate others in this way involves a focus on them, not you. Stop thinking about what you want or need and start thinking about what the other person wants and needs.  Allowing the other person to maintain some autonomy will help you build an excellent relationship over the long term.

Accept that sometimes, the other person may not do what you want, regardless of the tactics you use. When that happens you will need to decide if you’re going to resort to extrinsic motivation or if it’s worth it to let this one go and try again next time.

______________

Share this post: Proven tips on motivating others http://wp.me/pNAh3-ct

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Printable Resources for Adult Basic Skills

July 23, 2010

Looking for some free, printable resources for adult literacy, ESL and basic education learners?

The site offers links to a plethora of resources, which are all categorized by topic. Go check it out at Printable Resources for Adult Basic Skills (Here is the URL: http://www.skillsworkshop.org/other.htm)

This is a veritable gold mine of resources for teachers and tutors.

______________

Share this post: Printable Resources for Adult Basic Skills http://wp.me/pNAh3-d7

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Photo tips and ideas for language and literacy programs

July 23, 2010

Your marketing materials need photos. Period.

I’m a big fan of using professional quality photos in your marketing and promotional material. They really are worth it. If you really can’t afford to use pro quality photos, get out your digital camera and start clicking. Here are some tips.

Tips on taking and using marketing photos

  • Take high resolution photos. You can always shrink them later.
  • Keep your photos updated. – Every 2-3 years.
  • Make sure your photos are appropriate for your audience (culture, age, context)
  • Get permission from your photo subjects to use their photos.

Ideas of things to take photos of for language or literacy program marketing materials:

  • your students relaxing on school property
  • your students in class
  • your students on excursions or participating in activities
  • the school’s facilities
  • the graduation ceremony or year-end party
  • your school staff, faculty and administration
  • a typical homestay family and their home

________________________________________

Share this post: Photo tips and ideas for language and literacy programs http://wp.me/pNAh3-cZ

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.