Proven tips on motivating others

July 24, 2010

Those in leadership positions often need to motivate others to take on a new challenge, perform a task or simply behave in a certain way. There are a number of ways to motivate people around you. The two broadest categories of motivation are extrinsic and intrinsic motivation.

First, let’s look at extrinsic motivation. This type of motivation is based on some external reward or punishment. An example of an extrinsic reward would be, “If you get me that document by lunch time, I’ll give you a piece of cake.” This attempts to lure the other person with the promise of something desirable, providing that they do what you want them to do.

Then there’s the opposite, the treat of punishment, if the other person doesn’t do what you want them to do. An example is, “If you don’t get me that document by the end of the day, I’ll punch you in the nose.”

You can see how that might be ineffective. While negative extrinsic motivation may result in the other person doing what you want them to do, it also breaks down respect and trust. You can’t build a solid, long-lasting relationship based on the threats, or the feeling that you’re going to be subject to punishment if you don’t do what someone else wants you to do. Negative motivation that is predicated on the threat of violence is particularly damaging.

Let’s look at intrinsic motivation. This calls upon people to take action for themselves because they themselves choose to do so. Intrinsic motivate wells up from deep inside a person and does not depend on any external reward or punishment.

Naturally, this type of motivation is much more powerful. And it’s also much harder to achieve. It requires time to build a relationship of trust and respect. Even then, there are no guarantees that others will be mobilized to do what you want. That’s the whole point. The other person has choice and control. How do you motivate people intrinsically? Give them more choice and control!

Here are a few tips to help motivate others intrinsically:

  • Make them feel good about what you need them to do.
  • Give clear, explicit instructions. Don’t assume that they will know what to do.
  • Give them a manageable challenge.
  • Give them some control and a choice.
  • Create an environment of trust and respect.
  • Take a cooperative attitude. Help, but don’t do it for them. Let them know they are helping you by doing what you need them to do (on time).
  • Do not compare them to others.
  • Minimize extrinsic motivation. There is no reward other than doing the right thing.
  • Offer praise when it is due.
  • Point out their strengths, abilities and talents.

To motivate others in this way involves a focus on them, not you. Stop thinking about what you want or need and start thinking about what the other person wants and needs.  Allowing the other person to maintain some autonomy will help you build an excellent relationship over the long term.

Accept that sometimes, the other person may not do what you want, regardless of the tactics you use. When that happens you will need to decide if you’re going to resort to extrinsic motivation or if it’s worth it to let this one go and try again next time.

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Printable Resources for Adult Basic Skills

July 23, 2010

Looking for some free, printable resources for adult literacy, ESL and basic education learners?

The site offers links to a plethora of resources, which are all categorized by topic. Go check it out at Printable Resources for Adult Basic Skills (Here is the URL: http://www.skillsworkshop.org/other.htm)

This is a veritable gold mine of resources for teachers and tutors.

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Photo tips and ideas for language and literacy programs

July 23, 2010

Your marketing materials need photos. Period.

I’m a big fan of using professional quality photos in your marketing and promotional material. They really are worth it. If you really can’t afford to use pro quality photos, get out your digital camera and start clicking. Here are some tips.

Tips on taking and using marketing photos

  • Take high resolution photos. You can always shrink them later.
  • Keep your photos updated. – Every 2-3 years.
  • Make sure your photos are appropriate for your audience (culture, age, context)
  • Get permission from your photo subjects to use their photos.

Ideas of things to take photos of for language or literacy program marketing materials:

  • your students relaxing on school property
  • your students in class
  • your students on excursions or participating in activities
  • the school’s facilities
  • the graduation ceremony or year-end party
  • your school staff, faculty and administration
  • a typical homestay family and their home

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Myth: Only poor people lack literacy skills

July 22, 2010

A few months ago I did a short video on Literacy and Essential Skills.  Human Resources and Skills Development Canada (HRSDC) outlines 9 literacy and essential skills:

  • Reading text
  • Document use
  • Numeracy
  • Writing
  • Oral communication
  • Working with others
  • Continuous learning
  • Thinking Skills
  • Computer use

Yesterday I was reminded that a person can have high function in some areas of literacy, but not all of them. I saw an excellent, though sad, example of a young man lacking skills in basic document use.  I was at the post office, in line behind a young man who was maybe 19 or 20. Decked out in Pumas, and other high-end brand name clothing, he sported the latest in cell phones. He spent most of his time in line on the phone.

He arrived at the counter with a sheaf of papers in his hand. They had the look of some standard government forms. The conversation with the clerk went like this:

Customer: “I need to mail these.” Clearly, he was a native speaker of English.

Clerk: “OK. Do you have an envelope?”

Customer: “No. Do you sell them?”

Clerk: “Yes, we have pre-stamped envelopes.” She went to the drawer and pulled out an envelope.

Customer: “Um… What do I do with it?”

Clerk: “You have to put the papers in the envelope. You fold them. See, like this…” She showed him how to fold the papers.

He put them in the envelope and then handed it to her saying, “I don’t know what to do with it.”

She said, “You have to write your name and address up here,” she said, pointing to the upper left hand corner of the envelope. “Then you have to write the name and address of the person you’re sending it to here,” pointing to the middle of the envelope.

“Oh…OK,” he said, with his air of coolness, giving way to awkwardness, tinted by shame.

He did exactly as she told him, writing his own name and address in a single line across the top of the envelope.

He then took the papers out of the envelope and copied the addressee’s name and address in the middle of the envelope, until he ran out of space, and then he looked at her.

“Finish writing the address below where you started. Write the rest on a new line,” she said gently.

He did that and handed her the envelope again. She said, “You have to lick the flap on the back where the glue is and seal it shut.”

He did that, too and then looked at her questioningly as if to say, “Are we done, yet?”

She just smiled and told him how much it would cost. He whipped out his wallet, showing off a sheaf of bills.

Literacy isn’t about how much money you have, what kind of clothes you sport or what kind of gadgets you carry. Literacy is about having basic, yet essential skills, that allow you to do everyday things such as mail a letter.

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Use the KISS principle in all your marketing materials

July 21, 2010

The KISS (Keep it Short and Simple) principle can – and should – be used in your marketing and promotional materials. When it comes to writing, the KISS principle may also be called a plain language approach. And it makes your marketing more powerful and effective.

Regardless of what you call it, a simple, short approach is the most effective for marketing. This applies to both the amount of content and its presentation in your marketing materials. The first step is to eliminate unnecessary words. Next, review your document to ensure that the words are short, simple and easy to understand.

Some word processing programs tell you the reading level of the documents you write. For example, in my version of MS Word, I can do this by accessing

Tools >

Spelling and Grammar >

Options >

Show readability statistics.

This shows me the grade level of the text. For most marketing documents, a grade six or seven reading level is recommended. That’s for native speakers! Remember that you are marketing to people whose first language is not the same as yours. If the reading level comes out higher than grade 7, your sentences may be too complex to sell effectively.

Avoid colloquialisms in your international marketing material. If you were an ESL student, what would you think if you read, “…homestay families will look out for students…” in a brochure? Does that mean “keep vigil over them” or simply “protect them as their own parents would”? The phrase as it is could be difficult for a non-native speaker to understand.

You could re-word the above phrase to read: “Our homestay families care for you as part of their own family.”

Review your marketing materials to ensure they follow the KISS principle. You will find that students are more interested in your program because they understand what it is about.

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This post is an excerpt from 101 Ways to Market Your Language Program It is “Idea # 10: Use the KISS principle in all your marketing materials”

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.