2013 in review

December 31, 2013

I am so grateful to the long-term and new readers who stopped by my blog this year. I always enjoy reading the year-end report that WordPress sends out to its writers. I thought I’d share this with you and tell you how much I appreciate you being part of this experience. Sometimes I blog for myself, to archive resources or materials, but mostly, I blog to share those resources, ideas and materials with you. This year, the blog had almost a quarter of a million visits. If that isn’t inspiration to keep blogging, then I don’t know what is!

Thank you for being here with me, along this journey of learning, leading and living. Wishing you a fulfilling 2014, full of challenges that make us want to be just a little bit more than we were in 2013, stopping just short of exasperation or frustration… and enough to remind us that every day offers an opportunity.

Here’s an excerpt:

The Louvre Museum has 8.5 million visitors per year. This blog was viewed about 230,000 times in 2013. If it were an exhibit at the Louvre Museum, it would take about 10 days for that many people to see it.

Click here to see the complete report.

___________________________

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


3 Reasons you’ll find me on Facebook when I’ve called in sick

December 9, 2013

Recently I received an e-mail from a co-worker that basically said, “Sorry you missed the meeting because you were not feeling well. I see from your Facebook page that you were not too sick to be using social media.”

While the Internet is rife with news articles and cases about people who post photos of themselves partying after having called in sick, there is a counter-side to this argument that employers, colleagues and others might take into consideration:

Status updates can be scheduled.

Hundreds of thousands, if not millions of people use services such as Hootsuite and TweetDeck to pre-schedule status updates, Tweets and so forth. Often the update will be posted with a note such as “via Hootsuite”. The savvy reader will look to see if an update was posted using an automated service.

Earlier this year, I found myself in hospital for a few days, suddenly and without warning. All the while, my Facebook status and Tweets were auto-updating. No one but a few family members and close friends knew I was hooked up to an IV line in a Calgary hospital.

Social media is a mindless activity.

When I’m home sick (legitimately), I sleep, watch TV and yes, I sometimes go to my computer. In today’s digital world, that seems pretty normal, no? You’ll notice that reading wasn’t even on that list. Why? Because for me, social media takes less mental energy than reading a book. That is probably because the kind of books I read tend to have a hefty dose of educational leadership or management theory in them. Reading means I have to turn my brain on. Social media lets me unplug my brain for a while. Clicking “Like” can hardly be correlated to reading (much less writing) a strategic plan, in terms of intellectual activity.

Engaging in social media activities certainly takes less concentration and mental acuity than doing my work. My professional activity usually means my brain is in overdrive, solving problems and processing complex information, including academic, policy and research materials. Saying, “Thanks for the ReTweet” does not.

Social media helps us to feel connected.

Much of my work is online. I teach using e-learning technologies. I consult virtually. I conduct research mostly online. I can go for a week without seeing anyone outside my home.

Let’s face it, when you are sick and feeling miserable, loneliness and feelings of isolation can set in more quickly than most of us would like to admit. Signing in to Facebook or Twitter allows you to connect virtually with friends, family and others you care about — and who care about you. Loneliness subsides and feelings of being disconnected from the outside world diminish. You might even see something that makes you laugh.

Not all employees or colleagues who engage in online activities while taking a sick day are fraudulent, lazy or lying. There is a phenomenon in human resources known as “absence management” that aims to measure and track absenteeism. In some organizations, monitoring employees’ social media channels is increasingly being seen as a valid and reliable manner of assessing genuine illness. Personally, I think it’s hogwash; that is, if the person’s job involves them needing to use critical thinking skills, problem-solving abilities or higher levels of cognition. (Wait, isn’t that most jobs in the 21st century?)

When I work, I go full tilt. I usually have three or more projects on the go at any given time, working with clients in at least two different sites and possibly different countries. I’m consulting, teaching, researching, strategizing, writing or speaking. But when I get sick, I pretty much hit a full stop. I hate downtime and even more, I hate not being there for my students or clients.

There will always be employees who try to abuse the goodwill of their employers, but as we move more and more into the digital world, we still need to put caring for one another as human beings first.

When you see some one online engaging in social media activities when they have called in sick, take a deep breath before assuming they are simply skipping out of work, shirking their commitments or otherwise “crying wolf”. You might even offer a supportive comment, ask if there is anything they need or just say hello and let them know that you are thinking about them.

Consider this: Being hooked up to an IV doesn’t prevent you from hitting the “Like” button on your iPad.

_____________________________________________________

If you enjoyed this post, please “like” it or share it on social media. Thanks!

Share or Tweet this: 3 Reasons you’ll find me on Facebook when I’ve called in sick http://wp.me/pNAh3-1FX

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Have yourself a financially stress-free Christmas

December 2, 2013

Christmas is one of my favorite times of the year. I have fond memories of mince pies, decorating the tree and home-made gifts. Every year, my Mum would start in the summer to plan and create our gifts. She could knit, crochet, sew and do just about every other kind of craft. She didn’t have sewing machine, but she had a full set of knitting needles, a collection she took years to build.

609-Knitting-on-the-trainBack in those days, yarn was not nearly so spendy as it is today. Making sweaters, mittens and gloves was inexpensive and so, it was one of the only ways she could afford to put gifts under the tree. I remember her sending me off to bed as early as possible to give herself more time to work on creating our Christmas presents by hand.

I am ashamed to say that I was sometimes disappointed that I did not receive the gift I wanted. I remember being devastated that I was the only girl in my class who did not receive a Cabbage Patch Kid one year. When I reflect on this, I am ashamed that I pined for these products so selfishly and felt so empty and worthless when I did not receive them.

All this made Mum terribly anxious. Without fail, she would buy a few small things and put them under the tree, but every year the trendiest gifts got more and more expensive and always seemed to be just out of her financial reach. Whatever the most fashionable gift of the year was, the prices always inched up so that a single mom of the working-poor could never have those gifts within reach. Pride and dignity prevailed at all times of the year and accepting hand-outs from friends or charity groups was out of the question. Sleep deprivation was a small price to pay to ensure there was something under the tree on Christmas morning.

As I look back, I can not remember any of the consumer products that I received as Christmas gifts, but I remember every single handmade gift she made me. The effort and love she put into those gifts are what have left me with warm and special memories. She died at Christmas time and my tolerance for consumerism has waned every year since. What I wouldn’t do for one of her hand-made sweaters today!

Here are seven things I have learned about Christmas gifts:

  1.  The amount of money spent on a gift is not equal or proportionate to the amount of love in the giver’s heart.
  2. Store-bought gifts take less time than hand-made gifts.
  3. A gesture of kindness, a hand-written card or sincere forgiveness for something that went wrong in the past, are better gifts than anything money can buy.
  4. When the giving comes from your heart, it is more likely to be cherished in the long run.
  5. The best gifts are those that leave us with warm memories.
  6. Spending time to build, create or prepare a gift is often more valuable than spending cash to buy one.
  7. Thoughtfulness and intentionality count. Thinking of what the recipient would deeply enjoy takes effort and a deep focus on the person on the receiving end. Think twice before buying gourmet coffee for the person who does not care for caffeinated beverages.

If you are going to buy gifts this year, here’s a way to lead by example when to comes to putting the spirit of Christmas ahead of the spending:

Set a budget

One of the basics of financial literacy is budgeting. Decide how much you can spend on gifts. Then, figure out who you want to buy gifts for. Allocate a maximum amount of money for each person. Remember to factor in taxes and if you are buying online, remember the shipping costs, too. The amount you spend on all of your recipients combined can not exceed your total.

Gail Vaz-Oxlade has an excellent online worksheet to help you plan your holiday spending: http://www.gailvazoxlade.com/resources/holiday_spending_plan.html

Buy local

Look at where the product is made. If it’s made in your country, or better yet, your province or state, it is more likely that it was made under fair working conditions. Why not support your own local economy?

Support independent businesses and solo-preneurs

Farmers markets, craft fairs and independently owned shops and businesses are just a few of the placed you can find locally-made products.

I was recently told that 70% of all small businesses in Canada are service-based businesses. How about a gift certificate for a house-cleaning or a massage? There are plenty of options for a gift that allows the recipient to feel pampered without adding more to the landfill.

Remember that Christmas is not about how much money you spend on others, but offering letting the love in your heart shine towards those whom you hold dearest to your soul. A gift can come in many forms, but best are those that leave you with warm memories to hold on to long after the gift itself has gone from your life.

For those of us who work in the literacy field and are advocates of literacy, it is up to us to lead by example when it comes to responsible spending during the holidays. So have yourself a financially literate Christmas and focus on sharing laughter and love this holiday season.

Related posts:

 5 Festive ways to say Happy Holidays! to your favorite teacher http://wp.me/pNAh3-151

 Top 10 affordable and unique Christmas gift ideas for teachers http://wp.me/pNAh3-1xD

_____________________________________________________

If you enjoyed this post, please “like” it or share it on social media. Thanks!

Share or Tweet this: Have yourself a financially stress-free Christmas http://wp.me/pNAh3-1FL

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Job Posting: Marketing and Recruiting Manager for Prestigious English Language Program

October 29, 2013

When I wrote the first edition of 101 Ways to Market Your Language Program in 2002 one of the language program directors I interviewed for the book expressed disgust at the very idea of the book, saying that the idea of integrating marketing into educational administration was “blasphemous”.

That was at a time when language program managers had no training, no resources and no budgets for marketing. Many of them still don’t.

Since then I have kept my focus on marketing of language programs of all kinds as part of my career. From heritage language programs to TESL to modern world languages, they all have a place in our classrooms, our communities and yes, even the business world. I created www.marketyourlanguageprogram.com where I offer almost all the resources that I have created over the years for free.

In 2009 I wrote my doctoral thesis on marketing of ESL programs at post-secondary institutions. My supervisor liked that I had an innovative topic in an area that had yet to be researched by anyone (anywhere), but warned me that it might not get me a job. (As it turned out, things have worked out just fine.)

Recently, Georgetown University posted a job for

Manager, Marketing for Recruitment.

You can check out the job description here. The position involves recruiting qualified American English teaching professionals for the English Language Fellow and Specialist Programs. The programs, sponsored by the U.S. Department of State, send American teachers around the world to teach English. The jobs are affiliated with and supported by local embassies. What a cool program.

It’s not super clear, but just so it’s forever captured as a graphic, here’s a screen shot of the job posting:

Marketing Manager job posting

Marketing Manager job posting

Slowly, enlightened organizations are beginning to see that marketing our language programs is neither blasphemous nor futile, but rather necessary if we want to endorse, promote and share the importance of learning languages on a global scale. Marketing is serious business. It is unlike any other facet of educational administration or language program management. If we want to get serious about not only saving our language programs, but elevating their importance, we’ve got to go beyond putting up posters in the hallways of our schools to advertise the newest language class, and instead take a professional and strategic approach to recruitment, complete with market research, using metrics to track results and understanding how to demonstrate the concrete impact of language learning to funders, stakeholders and others in our communities.

When prestigious institutions like Georgetown University start creating positions called “Manager, Marketing and Recruitment”  for their language programs (and it’s supported by the U.S. Department of State) other schools are sure to follow.

Does your institution have a marketing manager for its language programs?

If not, what are you waiting for?

_____________________________________________________

If you enjoyed this post, please “like” it or share it on social media. Thanks!

Share or Tweet this: Job Posting: Marketing and Recruiting Manager for Prestigious English Language Program http://wp.me/pNAh3-1Fu

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Eloquent is the new sexy

October 25, 2013

Glenn Hetrick: Long-hair, tattoos and a literary vocabulary so big you’ll be gob-smacked.

I have noticed a scintillating trend in entertainment lately. From Glenn Hetrick, judge on Syfy Network’s TV show, Face Off, to social critic comedian, Russell Brand, there’s a new kind of sexy hitting the screen: Eloquence.

It is not board-room, corporate speak jargon, but real English. It is the use of verbs more interesting than “get” and “have”. It is sentences replete with subordinate clauses that are artfully woven together. It’s linguistic prowess at its best.

Hetrick critiques the work of make-up artists competing on a reality show. In a YouTube clip that shows Hettrick offering formative evaluations to competitors, Hetrick’s feedback succinct, precise and pithy. The summative feedback he offers at the end of every show is articulate and poignant. Unlike other TV show judges, Hetrick avoids profanity and F-bombs. He cuts straight to the heart of the matter without ever being vulgar.

Brand weaves words like “vitriolic”, “indefatigably”, and “litigious” into his interviews with anti-gay guests on his TV show, all while he mocks the infantile language shown on the placards brought in by his guests. Brand peppers his eloquence with blue collar vernacular such as, “Bloody ‘ell!” and the occasional “ain’t”.

Neither Hetrick nor Brand are Oxford-educated, wear suits or show any signs of being pompous. Instead, they are “men of the people”, with a healthy dose of rebel in them. They are raw, real and compassionate with in-your-face honesty. They go against traditional conventions in terms of their image. Sporting tattoos and long hair, both have an air of being unapologetically subversive. These men exude sexiness because they know who they are and what they stand for.

One thing they stand for is eloquence. Not only do they consistently use proper grammar, they both have the ability to create verbally majestic sentences when they speak. Their language is lyrical and fluid, flowing naturally from one phrase to the next. Their delivery is powerful and compelling. We listen to them and we want to hear more.

I am fascinated by these examples of linguistic elegance. That kind of loquacity takes years to develop. Their language is a cultivated as any Ph.D., but without any hint of being pretentious.

There’s a new kind of sexy on the screen. It is man with a staggeringly large vocabulary — who knows how to wield it.

___________________

If you enjoyed this post, please “like” it or share it on social media. Thanks!

Share or Tweet this: Eloquent is the new sexy http://wp.me/pNAh3-1Ff

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.