Building Multicultural Teams Means Building Success

April 18, 2010

Does your team lack cohesiveness and understanding because it comprises members from different—even conflicting— cultures? Would your productivity increase if team members from different cultures could work together more effectively? If so, you may benefit from multicultural team building.

In Canada especially, where multiculturalism is an integral part of our national identity, workplaces are filled with employees and managers from all corners of the globe. Sometimes, the cultural differences that arise in the workplace can create conflict, miscommunication, and diminished productivity. In certain industries, such as health care or manufacturing, these conflicts and miscommunications can increase the risk of injury to others.

So, how do you build and solidify a multicultural team? The first step to bridging cultural differences is awareness. Recognizing that things would run smoother if everyone communicated and respected each other is the first step to solving the problem. In too many cases, managers from the dominant Canadian culture will overlook or brush off cultural issues, because they are difficult to define and, at times, delicate to talk about. People worry about being called bigots or racists when they speak about diversity issues in the workplace.

In my experience, the opposite is true. If a manager has the courage to say, “We have some issues around diversity to examine. By facing up to them, we will build a stronger team, and we will each learn something,” then the veil of embarrassment or discomfort is lifted and an open dialogue can begin.

This dialogue is the second step. It means giving everyone in the group a voice, and creating a safe space for others to speak and be heard. A moderated dialogue, facilitated by an experienced diversity consultant, will help to keep things focused, and ensure that everyone feels respected. Awareness and dialogue are not enough, however, to solve the problem. From there, we need to move to action. This involves creating a new culture that is focused on neither traditional Canadian culture, nor the other cultures involved, but on building a strong, diverse, productive, multicultural team. It means shedding old stereotypes, to make way for a new team identity that gives each member an equal voice, and promotes both diversity and productivity.

This new culture establishes a new benchmark for tolerance within the organization. It also lays the foundation for new policies, procedures, and other governance issues pertaining to operations and personnel that will keep your team focused and productive.
A new team culture can be built in various ways. It may include:

  • identifying key issues and concerns for your organization—what specifically needs improvement? what situations, circumstances, or personnel issues do you need to target?training for managers and staff in cross-cultural awareness, management, and conflict management;
  • training for staff in expectations of the Canadian workplace, and managerial and operational styles;
  • language and/or accent-reduction training to enhance communications for non-native speakers of English;
  • cross-cultural communications training for all staff and managers.

This final step to building a successful multicultural team is crucial. Once communications and awareness issues have been successfully managed, you can move on to applying the new model to enhance your team environment, productivity, and even the bottom line.

With increased trust and awareness, team members will be open to adopting new ways of thinking and working. You will be able to identify specific areas within your team or organization that require attention and find effective solutions that all team members support and are willing to put into action. If you previously had personnel issues rooted in cultural differences, you will be able identify them, explain why they must be addressed, and, most importantly, you will have the tools to ensure that your staff and managers work effectively and respectfully.

Building multicultural teams is about increasing awareness and tolerance, and eliminating, or at least diminishing, resistance and even conflict. Some of the team-building strategies familiar to North American businesses may work, but multicultural teams have some unique characteristics. Learning to use these productively will benefit you, your team, and your entire organization.

Copyright © 2002 by Sarah Elaine Eaton

_____________________

Share this post: Building Multicultural Teams Means Building Success http://wp.me/pNAh3-2f

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Word Power: Writing to win in business

April 16, 2010

What and how we write can have a huge impact on our success in business. The image we create on paper is just as important as the image we create by our wardrobe, posture and handshake. Is your business writing as effective as the rest of the marketing you do?

You want everything you write to be powerful and have impact. There are several things to consider in order to achieve this.

Firstly, know your audience. Whether you are writing a cover letter or a business development proposal, the most important factor of your business writing is your reader. One good strategy is to imagine you are the reader. Ask yourself, “As a reader, what’s in this for me?”  ( . . . a  prospective new employee, a bigger bottom line, good publicity, etc.) Try to answer that question as you write.

Secondly, keep your sentences short and to the point. This will help you maintain good sentence structure and makes it easier for your reader to understand what you are saying. A good rule is to write to a grade seven or eight level. Although this may seem like you’re aiming low, remember that many readers will scan your work, not read it closely.  Author Tom Sant points out that “one of Lincoln’s greatest speeches was his Second Inaugural Address. Of its 701 words, 627 have just one or two syllables. (That’s 89.5 percent.)”  If the “short and simple strategy” worked for Abraham Lincoln, couldn’t it work for you?

Avoid jargon unless you are certain that your reader will understand every single word. It could be that English is not be the first language of everybody who reads your work. If you avoid jargon and slang, you will reach more readers. That could make the difference between winning or losing a contract.

Be yourself. If you don’t speak and act with a stuffy, intellectual tone, why would you write with one? What is your personality and how can you incorporate it into your business writing? I know one person who signs her e-mail with, “Smiles, (her name)” instead of the traditional “Sincerely, (name).” It works for her precisely because she lights up a room with her vibrant smile. She’s always smiling — it’s her signature and it works for her. If you’re not sure how to do this in your writing, read your work out loud. Does it flow with a natural rhythm? Does it sound like you? You can also ask yourself, “How would I say this if I were sitting right in front of the person reading it?” Then, write it that way.

Finally, take the time to check over your document. Most word processors have spelling and grammar checkers. While they may not be perfect, they can help to catch typos and other common mistakes. By taking the time to do this consistently, you become your own quality assurance manager when it comes to the image you are projecting with your business writing. This is a crucial step that many people overlook.

It’s important to check the final version of the document. It has happened to most of us that we spell check something, make revisions and send it out without a final spelling check. Then — oops! –somehow that silly mistake jumps off the page after it’s too late to change it. Once I had to throw out 500 brochures because they came back from the printer with a spelling error. Talk about a costly lesson!

There may be times when it works to your advantage to hire a professional writer or editor. Even as a person with two university degrees in languages who writes and edits professionally, I often ask others to proofread my work before I send it out. I do this especially with marketing materials, as I know that others will judge my competency by the image I project in my marketing materials. I have learned a lot from doing this.

Writing is like any other skill:  it can be learned. If you already know how, chances are, there’s room for improvement. Ask yourself, “How can I make my writing the best it can be?”  That’s what professional writers do on a daily basis. That’s what entrepreneurs and other business people can do to polish their image, enhance their credibility, win customers and increase sales. It’s about presenting the best of yourself – both on and off the page.

______________

Share this post: Word Power: Writing to win in business http://wp.me/pNAh3-2B

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


World class business: The basics of intercultural awareness

April 10, 2010

Being culturally aware is like being diplomatic. For some people it seems to come naturally. Others blindly hurtle forward, unaware that their ignorance is offensive to others. In business, being sensitive to other cultures can win you contracts and life-long relationships on which you can build your business – and keep it.

But what exactly is this abstract awareness? Basically, intercultural awareness is knowing why people from different backgrounds act the way they do. Once that we understand that, we can use that information to have better relationships with  them.  This awareness will help you predict how people who come from different backgrounds will act, speak, think, make decisions and perceive the world.

It is important to note that this does not mean endorsing stereotypes or pigeonholing people into categories. It is about being open-minded and willing to understand others for who they are. For example, you may learn that while dining with a Chinese colleague, it is not customary to discuss business. One normally talks about the meal itself and pays compliments to the person who has prepared it. Somewhere, there is probably a Chinese business person who will talk about business incessantly during a meal. The important thing to remember is that you are dealing with an individual and that human interaction is fluid and dynamic. The more flexible and aware you are about what to expect, the better your cross-cultural interactions will be.

If people from other cultures want to do business with us and interact with us, why don’t they learn our customs?  Often they do. But that is only half of the battle. If you make the effort to learn about your counterpart, you will both be making the effort to understand each other, doubling your effort and chances for success.

While your counterpart may act like you and sound like you, he or she isn’t. That person may think in a different language, process information in a different way and make decisions differently than you do. If you understand how culture may affect this person’s character, you may give yourself an edge in business and in communications. That’s an edge that your competitor may not have.

Cross cultural awareness is one of those abstract, “soft skills”. It takes time to cultivate. It is an evolutionary process that continues throughout our lives, if we chose to open ourselves to it. There are a number of ways to gain this awareness, such as through direct contact with the culture or through popular media.

Everyday the media bombards us with images from around the world. Although sometimes we can learn interesting material from the media, it is good to be aware of sensationalism and media bias. It is important to remain open-minded and non-judgmental.

People are usually delighted to about the customs and culture of their homeland. Many of us are embarrassed to ask questions because we fear that we will be judged as ignorant. My experience has been that non-judgmental questions that are motivated by a sincere interest to learn are always answered with enthusiasm.

If you know that you are going to be dealing with someone from another culture it pays to do your homework. The internet and general interest reading material may be helpful. Some things that may be helpful to know before dealing with someone from another culture include such things as forms of address and greeting. Knowing what to call a person and how to greet people properly can win you friends and business. Not doing so, or making a blundered attempt, may be remembered – in a negative way – for a long time. When in doubt, ask how your counterpart would like to be addressed. If nothing else, this shows respect on your part.

Another important issue is table manners.  This is a huge topic, but suffice to say that if you will be dining with clients or prospects from another culture, it is worthwhile to find out what their customs are. Take the time to learn about this before you sit down at the table.

By making the attempt to become culturally aware you will expand your mind as you learn more about the world around you, give yourself an edge in business and negotiations, and enjoy friendships with people from diverse backgrounds. When you become culturally aware, you gain the riches of the whole world. Isn’t it worth it?

____________________

Share this post: World class business: The basics of intercultural awareness http://wp.me/pNAh3-2l

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


How to Market Your Language or Literacy Program – Idea #2 Create an image for your program

March 3, 2010

Creating an image for your program is an important part of marketing and promoting it. Think about what you want your prospective students to imagine when they see your marketing materials.

Is your program based on strict academics, intense cultural immersion, workplace learning or a fun holiday program? Once you have determined what image you want for your program, you can proceed to create that image through the photos, fonts and layouts that you choose for your marketing materials. For example, a fun holiday program does not need a coat of arms on its letterhead, but a program based on serious academic study may benefit from a more
traditional image. What is the image you want to create?

The creation of a program or school image is one that you may want to develop through a committee. The input from various committee members can help you clarify what message you want to send out to the world and what you want to avoid. Your committee can include a variety of perspectives such as administration, teaching staff, even students and alumni. Having someone with some training in branding or marketing may be helpful, too.

Remember that it is easier to create an image from the beginning, than it is to change an image that has already been established. Your aim is to create a strong image for your program so that when prospects and competitors see your marketing material they quickly associate it with your program.

This post is an excerpt from Sarah’s book, 101 Ways to Market Your Language Program

__________

Share this post: How to Market Your Language or Literacy Program – Idea #2 Create an image for your program  http://wp.me/pNAh3-T

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Tips for success at educational trade fairs

February 10, 2010

Here are some tips I’ve used myself at educational trade fairs. They could just as easily apply to business trade shows too, I would expect, but since my experience is in the educational sector, I’ll stick to what I know. A few of them were passed on to me by others who were seasoned veterans of the fair circuit, so let me publicly thank them for helping me out when I was a rookie. I’m happy to share all these tips with you:

Think “first aid kit”. First aid kits are full of little things you need in emergencies. Your “trade fair kit” should include tape, push pins, “fun tack” (sticky putty that holds posters to the wall without marking the wall) business cards, markers, pens, elastic bands, a couple of large envelopes, a note pad and a pair of scissors. Bring everything you need to make your booth beautiful. Bonus tip: Using clear packing tape, I always tape a business card to the handle of my scissors so if anyone asks to borrow them, they will remember who to return them to. It’s amazing how many things get lent – and then lost – at a trade fair!

Stay hydrated. Exhibition halls can get hot and usually don’t have a lot of fresh air. You may get dehydrated more quickly than usual. Keep a bottle of water handy and drink from it often. Coffee, tea and colas will dehydrate you (and they’ll look terrible if they spill on your clothes.) If you’re travelling in a foreign country remember to buy bottled water. Make sure the bottle is sealed when you get it. Otherwise, it may have been refilled with local tap water which may contain bacteria that is not agreeable to your system.

Dress for comfort. You’re on the go for 10, 12, maybe 14 hours (or more). You need to look professional, but you also need to be comfortable. If your shoes hurt your feet, leave them at home. If your favorite suit is a bit snug these days, forget it. The bottom line is that if you’re not thinking about what you’re wearing, you’re more likely to concentrate on your work. Bonus tip: Bring some stain remover. In Canada, for example, you can buy a box of individually wrapped stain-wipes and I expect you can get them in many other countries, too. They are great for travelling. If you spill something on yourself, you may not have time to run back to your room to change.

Be a know-it-all. People are more likely to remember you if you are helpful to them. Before the doors crash open and people flood the hall, make a point to find out where the closest bathrooms, exits, water fountain, information booth and cafeteria are. No, it’s not your job to direct traffic, but if you can be helpful to others, they will appreciate it and you’ll leave them with a positive impression.

Smile, smile, smile! Once students, agents and parents fill the hall, this is your time to shine. Make a point to smile to as many of them as possible. Sometimes, people start concentrating on answering questions or focus on how tired or jet lagged they feel. The tough reality is that students and parents have no idea how you feel and most of them won’t care. They will care, however, if you make them feel good. A smile always makes people feel good.

Be a farmer. Trade fairs are a place to plant seeds that will grow later. Collect as much contact information as you can, so you can stay in touch with people later. This is called “harvesting information”. One way to do this is to offer a draw for something that people are really keen on. Free tuition is always a hit. Then, use your entry forms to follow up with people when you get home. Plant the seeds. Nurture the relationships that germinate at trade fairs and some of them will blossom into registrations for you.

Warning – Don’t eat alone. Trade fairs mean networking. Valuable meetings can happen over meals or coffee. Use this time to build relationships with other professionals, agents or a new contact. Remember that the best way to network is to make yourself an excellent resource for others. Be ready to offer your own tips, ideas and information. Doing so will help others remember you – warmly.

(This post is a reprint of an article originally written by the blog author in the October 6, 2003 edition of the “weekly e-newsletter for subscribers of marketinglanguageprograms@yahoogroups.ca”.)

Related posts:

How to find a good ESL agent: Tips from the trenches

Tips for finding ESL educational agents

_______________

Share this post: Tips for success at educational trade fairs http://wp.me/pNAh3-r

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.