Social Media for Language Programs – Free conference

April 22, 2011

Yup, you read that right. My friend, Evan Rubin, and his colleagues at San Diego State University’s Language Acquisition Resource Centre (LARC) are busy planning the 2011 Social Media Workshop. They invited me to present at the 2010 Social Media conference where I gave a session on Using Skype in the Second and Foreign Language Classroom. I also attended a number of other sessions and their quality was outstanding.

This year, Evan has put together a stellar line-up that includes 5 full days of sessions, August 8-12, 2011. There will be everything from keynotes and presentations to hands-on practice and exchanges of ideas. We’ll be looking at performance-based assessment, e-portfolios, blogging and a whole host of other social media for language education.

The best part? It’s free, all of it! People in San Diego can attend the live sessions and the rest of us can join in via webinar from all around the globe.

This is a fantastic way to get yourself revved up for the new school year, get energized, share and learn. Go. Register now. Tell Evan I sent you. (It’s not like I get a commission or anything… It’s free after all.)

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15 Marketing Tips for Educators

April 21, 2011

A printable file on Scribd:

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Petition Saves Second Language Programs at University of Saskatchewan

April 14, 2011

A recent news release from the Academia Group gave highlights from this article in the Star Phoenix by Sean Tremblath: “U of S language program cuts re-examined after petition“. The article starts with this punchy first line:

“A University of Saskatchewan language program is being overhauled after speculation of major cutbacks sparked a student petition with almost 2,000 names.”

The article goes on to talk about scheduled cuts to language programs at the University of Saskatchewan, and in particular to the German program. The result was a petition to save the program that received 2000 signatures – in 3 days. The article quotes David Parkinson, Vice Dean of Humanities and Fine Arts, a man I’ve met in my professional travels and have a great deal of respect for. He can see “the big picture” and can balance students’ needs with high level administrative pressures. I’ve admired his work for a long time… and don’t envy him one bit right now.

Language programs are being cut or having their funding reduced at alarming rates in North American schools and universities. Really, it’s shameful.

Here’s my response, in the form of a Letter to the Editor of the Star Phoenix:

I’m writing in response to Sean Tremblath’s article “U of S language program cuts re-examined after petition”, published on April 13, 2011.

Three cheers for the students at U Sask, who evidently know the value of learning languages in the 21st century and were willing to petition to keep language courses alive and well.

Cutbacks to second and modern language programs in North American universities is very troubling – particularly when all of Europe, as well as countries on other continents are encouraging – even mandating – the study of additional languages.

I’ve met David Parkinson, Vice Dean of Humanities and Fine Arts, who is quoted in the article and I have a great deal of respect for him. He’s a man who can see “the big picture” and can balance students’ needs with high level administrative pressures.

I’ve admired his work for a long time… and don’t envy him one bit right now. He now faces a situation that language program administrators across North America face: Advocating for the viability of modern language programs in a system that has changed its criteria for what it will support based on bottom-line numbers and a philosophy that says “bums in seats = program success”.

Across Canada and the US, we seem preoccupied with cutting programs that have lower enrolments or those for which there is less financial justification. As a specialist in the integration of business practices and philosophies into higher education management, and in particular, the marketing and management of language programs in Canadian universities, I am saddened when I see this. My own research in this field has shown me that the bottom line is not the only indicator of success in education. In fact, it’s probably one of the least powerful indicators of success of an educational program. Better questions to ask are: What skills are needed by 21st century professionals and leaders? How do we, as educational institutions, ensure that we are building the capacity of our students to set them up for success as global citizens in a digital age?

Language learning programs don’t need to be cut from educational institutions. They need to be updated. Get away from literature-based programs that revolve around faculty interests and focus on the students. It’s time to incorporate real-world language skills that students can carry with them into their future professional and personal lives. Focus on global citizenship, technology, mobile language learning (MALL), and other aspects of learning that actually make sense and are relevant for language learners of today.

If we updated the programs with a focus on making them truly learner centred, rather than focussing on the traditional literature-based programs that reflect the specializations of current or soon-to-retire faculty, then we might be better at engaging our students and increasing our enrolments.

Kudos to the students and all those who signed the petition at U Sask for having the vision to see the benefits of language learning in the 21st century. The challenge goes back to the institution to create relevant programs that keep learners engaged, provide them with real world skills and develop courses that fill the seats because they’re so darned interesting and relevant that students will beat down the doors to get into them.

I encourage you to read the original article and send your own Letter to the Editor to support the continuation and growth of second language programs at Canadian universities!

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


How to Market Your Language School: Basic Market Research – Check out the Competition

March 8, 2011

It is worthwhile to check out the web sites and marketing materials of other language programs. That way you can find out what it is about their sites that you like and why. Then, see how you can incorporate similar aspects or qualities into your own materials (without copying, of course!)

For example, if you find yourself spending more time on a particular web site because you find it easy to navigate, assess the organization of the site and incorporate elements of its organization into your own site.

If you like the photos in another school’s brochure or on their website, ask yourself what it is about them you like. Do they have more close-ups? Excellent gender balance? More group shots? Compare those photos with photos of your own program and see what improvements you can make.

Examining the marketing materials of other schools will also give you an idea how much they charge and what they offer. You will be able to see if your prices are in line with other programs that are similar to yours. This can help you price your program powerfully. (See Idea # 7 Price your program powerfully.)

Sometimes we think that just because we know that our competitors exist, we therefore know all about their prices and their marketing. Pricing and marketing tactics can change. Take the time to examine and assess your competitors’ marketing materials and price structure.  I recommend reviewing your competition’s marketing materials annually. Schools grow and change focus on a regular basis. If you are aware of what is going on around you, you will be better prepared to market your own program successfully.

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This post is adapted from “Idea # 15: Check out the competition ” in 101 Ways to Market Your Language Program

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


10 Ways to Excel as a 21st Century Language Teacher

March 3, 2011

This week I’m doing a session at the Greater Edmonton Teachers’ Convention (GETCA) on Global Trends in 21st Century Language Learning.

As a complement to that work, I put together this poster for the teachers at the conference. I’m sharing it here so you can enjoy it, too. It’s a free downloadable poster. Please feel free to share it with other teachers, student teachers an administrators.

10 Ways to Excel as a 21st Century Language Educator – downloadable .pdf poster.

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Why not download this poster and use it to spark conversation at your next staff meeting or professional learning day?
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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.