Interview with Felix Wöhler: Leading by Example Series

October 4, 2010

This series is dedicated to highlighting the impact made by exemplary literacy and language professionals who lead by example. They share their inspirational tips and stories. In this article I’m pleased to showcase the work of Felix Wöhler, owner and manager of an English as a Second Language (ESL) school in Ontario, Canada.

What is your name, affiliation, and connection to language learning?

The school name is English Encounters (formerly Bronte Language Centre) and we have been in business since 1986.  We are fully accredited by Languages Canada for our ESL Program.

In your opinion, what’s the most important aspect of managing a language school?

The most important thing is to provide students with an enjoyable and useful language learning experience.

There are very few people who have bought a pre-existing language school. That makes you a pioneer of sorts. I think readers would be very interested to hear about your experience. What were the best and worst aspects of this experience for you?

The best part was not having to build everything from scratch.  I “inherited” an existing database of agents, students, and staff as well as an existing online and physical location.  This made the takeover relatively seamless in the sense that, in contrast to starting a school from zero, I was fully operational from day one.  On the other hand, the fact that all these aspects had already been established meant that there was a long period of adjustment – for both myself and staff, and to a lesser extent, for students – to each others’ way of doing things.

It took me a long time to truly “identify” with the school. At the beginning, it always felt like I was managing someone else’s business.  However, over the past year, I have worked closely together with my team and helped recreate and improve the school in a way I really feel I can identify with and am, in fact, very proud of.  This includes renaming the school, relocating to a brand new facility in a neighbouring city – a location we feel is far better-suited for student needs, decorating the new premises, redoing the website, getting accredited by Languages Canada, and creating new and improved programs and curricula.

What is it that you like best about owning your own language school?

The most rewarding aspect of owning my own language school is meeting students from all over the world and seeing their English improve as they enjoy their time in Canada with us.  Many of our students have become very close and it is wonderful to see how they keep in touch and refer their friends and family members.

What do you see for the future of language learning?

Language learning in the future will become increasing important as the world continues to globalize. To that end,  more and more people will need a second language, particularly English, which seems well-placed to become a global lingua franca. For language schools, the challenge is to provide language training that is both attainable and enjoyable.  At the same time, the high demand for English training means that large amounts of students can become concentrated in popular areas or language schools.  The problem with that, is the strong tendency for these students to break off into ethnic groups and revert to their 1st language in all out-of-class activities.  The strategy at English Encounters, therefore, is to provide a small, student-centred learning environment in a smaller city where the likelihood of finding many speakers of languages other than English is much lower.  This makes our school the ideal place for true immersion and language training.

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


EU Competition: How Has Learning a Language Changed Your Life?

October 1, 2010

I’m just thrilled to hear about this new competition organized by the European Union. Tongue Stories invites submission from participants in 31 European countries to share stories of how learning a language has changed their life:

Share your story with Europe

How languages changed your life, or just one day.
How knowing a foreign language made you happy,
How languages surprised you; made you laugh,
moved you, made you feel proud, or simply useful.

Send your contribution, tell us a nice story and inspire people to use different languages!

This competition echoes in spirit my free ebook “Want to Change the World? Learn Another Language” and accompanying video.

While I confess that I’m a bit sad that this competition is only in Europe, on the other hand I am absolutely thrilled to see that the EU is taking on the languages and leadership movement so proactively! Learning languages changes us and in so doing, we change the world!

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


6 Reasons I love Glee – a language teacher’s point of view

September 23, 2010

This week, the new season of the TV show Glee aired. When I first heard about the show, I wasn’t interested. At first glance it looked fluffy, silly, and not particularly engaging. I don’t watch much television so when I do pick a show to watch it needs to engage my mind, as well as entertain me. For some reason last year, an episode of Glee got recorded and I, grumbling and growling, finally agreed to watch an episode of it. I was hooked.

As a language teacher I can’t help but notice that this hot new TV show offers a veritable cornucopia of material to use in class. Here are a few examples:

  1. The characters, young high school students speak eloquently. Verbal prowess is the norm among the characters.
  2. In speaking eloquently, the characters become role models for clear, concise and articulate communication.
  3. There’s much less slang than on other comedy shows.
  4. Characters express a wide array of emotions with no vulgar language. Nothing needs to be “bleeped out”. They find appropriate words to express their feelings.
  5. Characters don’t use phrases such as “So, like…. ya know,” leaving the listener to fill in the blanks.
  6. Characters will correct each other’s language mistakes. In this season’s premiere, this exchange happened between lead characters Rachel and Finn:

Finn: Rachel is what you’d call a controlist.

Rachel: I’m controlling. ‘Controlist’ isn’t a word.

Where else on television do you get teenage characters who show their vulnerabilities as they try to find their way in the world in a lighthearted, yet serious show where being articulate, and using the English language properly are highlighted?

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Rosetta Stone’s Marketing Woes

September 7, 2010

Today’s issue of Bloomberg Businessweek featured a story entitled “Rosetta Stone’s Management and Marketing Woes”. For some people, Rosetta Stone is the pinnacle of technology-based language learning. It has become somewhat of a household name among language learners. In 2009 the company went public, selling shares that increased in value almost immediately. A year later however, stock prices have dropped, leaving investors wary.

One reason cited for the company’s downfall was unsophisticated marketing. Sure, they ran ads on TV, but it seems what they lacked was a long-term, comprehensive marketing strategy that accounts for the ups and downs of the economy. This is a topic I’ve written about both in articles and in my PhD thesis.

Marketing in good economic times is easy because money flows freely. Marketing during an economic downturn requires more creativity, more tenacity, more focus and better strategies.

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Research: ESL programs boost Calgary’s economy by $26M+ per year

September 2, 2010

How much money do ESL students bring into our city every year? That’s a question I asked myself a few years ago. I undertook an informal study to answer the question. I presented the results at an educational research forum at the University of Calgary. Then I dove right back into my PhD studies and examination preparations, leaving the study to gather dust.

I found the paper a little while ago and wanted to share it with you. I’ll be honest and say that the study was very informal, conducted out of a burning desire to have the research question answered, nothing more. I’d love to develop the work more fully at some point. If you know of others researching the economic impact of second and foreign language programs – particularly English as a Second Language, please leave a comment!

You can download the full paper from ERIC here:

Business with words: Language programs that generate revenue and impact communities

URL: http://www.eric.ed.gov/ERICWebPortal/contentdelivery/servlet/ERICServlet?accno=ED511632

Sarah Elaine Eaton, Ph.D. candidate
Presentation given at the Educational Research Forum
Faculty of Education, University of Calgary
July 18, 2006

Abstract
This paper examines the examines the  “business” of language programs. In particular, it focuses on the economic impact of English as a Second language programs physically located in Calgary, Alberta, Canada which draw and serve foreign students.  The impact such programs have on the wider community will also be explored. The results show that foreign students who study ESL in Calgary contribute a grand total of $26,250,000 to the city’s economy each year.

Read the whole paper (9 pages) on Scribd:

Business With Words

View this document on Scribd

Related posts:

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.