Using Video for Non-Profit Marketing

November 1, 2010

If your literacy or other non-profit organization has a website, adding video is the 21st century way to promote your programs, demonstrate your successes and generate more awareness and interest in the work you do. Online videos:

  • demonstrate an awareness of 21st century marketing
  • have the potential to reach more people in more places
  • help you incorporate social media into your advocacy work

YouTube has a program for non-profits to help them promote their programs better.The service is available in the US, Canada, the UK and Australia. They say that they plan on adding more countries soon:

YouTube Non-profit program in the US

YouTube Non-profit program in Canada

YouTube Non-profit program in the UK

YouTube Non-profit program in Australia

The program includes a listing on the Nonprofit video channel, and the ability to post opportunities on the Volunteer Platform.

Even if you don’t live in one of those countries check out the website. They have links to globally available resources such as:

  • Nonprofit tip sheet
  • Adding a call to action in your videos
  • Tips on how to run video campaigns on YouTube
  • Ideas on how to use other Google tools (and YouTube is one of them) to promote your non-profit or charity

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Resources for Language Program Administration and Management

September 16, 2010

Here is an online list of resources relating to language program administration and management. This has been an emerging field over the past decade. Most of these resources are free and available on line. There are also links to a few books on the topic that are available for sale through selected booksellers:

Here’s the list: http://www.diigo.com/list/saraheaton/language-program-administration

This is a companion list to the one that is specifically on marketing and public relations for language programs: http://www.diigo.com/list/saraheaton/marketing-language-programs

I’ll keep adding to the list as I find more resources. If you know of an excellent resource, please e-mail me at sarahelaineeaton (at) gmail.com.

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Global Trends in Education in the 21st Century: Webinar

August 31, 2010

I am delighted that the Centre for Interactive Learning and Collaboration (CILC) invited me to give their Spotlight Presentation for September. Join us for this free PD webinar for educators and students:

Title: 21st Century Global Trends in Education

Date: September 8, 2010

Time: 14:00 – 15:00 Mountain Time (Click here to convert for your time zone).

We’ll go over the top 7 trends that are occurring in education across the globe at every level, from elementary school through to post-secondary levels and beyond. You’ll get tips on how to engage learners and create your own “best teaching practices” for the 21st century.

Register through CILC here.


Interview with Paul Rogers: Leading by Example Series

August 30, 2010

This series is dedicated to highlighting the impact made by exemplary literacy and language professionals who lead by example. They share their inspirational tips and stories. This week we highlight the work of Paul Rogers, creator of the Pumarosa language learning program.

What is your name, affiliation, and connection to language learning?

My name is Paul Rogers and I have been teaching ESL for more than 20 years. I am also the author of a free website for Spanish speakers, PUMAROSA.COM, which has been online for 6 years, and is now widely used.

What are your thoughts about leadership and language learning?

Leaders in our field should lead by example, not only as teachers but as language students. It is also very important to investigate the uses of new technologies as applied to language learning. And I also feel it is important to champion what I call a multi-cultural, multi-lingual approach, i.e. respecting, appreciating and learning from other cultures and languages.

In your opinion, what’s the most important aspect of a language teacher’s job?

I used to think that my job should be providing adequate and interesting lessons so that the students would be able to learn English as easily as possible. Although I still believe that aspect of the job is important, after studying your reports and articles, I have realigned my thinking! Learning languages is a life-long endeavor that is very important not only to the individual but also to society as a whole.

We must be frank and honest with language learners and tell them there is no quick fix, no fast track.

So now I look at my job as a resource and as a guide, and as an advisor and a friend. I have to say that I am more relaxed and probably more effective as a teacher now.

What are some of the projects you’ve been involved with that you would like to share?

I promote PUMAROSA and sell materials, such as workbooks.

Otherwise, I have developed a “Home Study” program for Spanish speaking adults. I teach classes in the students’ homes in groups of 4 or 5. The materials used include my texts, audio CDs and DVDs, along with PUMAROSA, You Tube and a few bilingual websites that feature popular US songs. I also show the students how to use a computer. I encourage everyone to buy a used computer for about $50 at the second hand stores nearby. Some of them went out and bought brand new computers! I have discovered that many people spend up to $100 a month in telephone calls back home. But with a computer hooked up to the internet for less than $50 a month, they can call back home for as long as they wish for free. Some of my students use a webcam, and I even “taught” a class to their families in Mexico!

What do you see as three new directions in language learning?

  1. The use of technology, in my view, changes the direction of language learning significantly. Now adult learners and families can basically learn at home without a teacher. This new development in distance learning makes language learning more democratic. Previously only a few people were able to attend classes, which were under the control of the teacher, i.e. ‘teacher centered”. Now learning can become ‘student centered’ so that mothers with children, for example, will not be excluded from learning anything.
  2. All of which leads to teachers becoming more and more like a guide or advisor rather than an authority figure. Paolo Freire would be very pleased with this shift.
  3. Distance learning programs will become the norm, with more and more community based involvement.

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Are you waiting for the good old days?

August 20, 2010

Remember the good old days of funding, back when classes were small, classrooms were well-stocked, teachers were paid well and education was well funded? When was that exactly? If we think back, probably that time, if it ever existed was back in the 1970s or so.

By the mid-1980’s, massive cutbacks to education began across the developed world. In Canada in the U.S. the phrase “cost recovery programs” was introduced, meaning that courses such as those offered by continuing education branches of large public educational institutions and boards. In the UK, education changed dramatically under Margaret Thatcher. Class sizes grew. Morale among teachers dropped. Salaries stayed the same, as wage freezes took effect.

Do you still wish for the days before all the changes? I hate to break it to you, but they’re not coming back. There are fewer and fewer full-time positions available in all job sectors now. Outsourcing to countries where labor costs are much less expensive is taking over the world at a rapid pace. Educational experiences online are budding right through the traditional brick-and-mortar institutions.

The question is, what do we do now? I’d argue that the trick is to think forwards instead of backwards. Look around and assess what you really have in the 21st century. More teachers than every have graduate degrees. Classrooms are more technologically advanced than they have ever been. Children love to learn and play just as much as they ever did. And most of them can’t relate to those “good old days” because what exists today is the norm for them.

If we assess the current situation with a view to valuing what we have today, it shifts our perspective, putting us in a space of possibility and expanding horizons, rather than a black hole that sucks in your energy, your spirit and your love of teaching.

The question is not “How do we get our funding back?” but rather “How do we maximize the tremendous resources we have in terms of wisdom, knowledge, experience and potential to ensure that our students have the best experience we can give them today?”

The greatest gift we can give our children and our students is a future full of possibility, curiosity, creativity and compassion for their fellow humans. To do so, requires forward thinking and a commitment to make it happen for them.

What are you waiting for?

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.