Social Media Literacy for Business Owners: What You Don’t Know Can Hurt You

Sarah Eaton - Author published by Social Media TodayMy latest article, published by Social Media Today, is “Social Media Literacy for Business Owners: What You Don’t Know Can Hurt You” tells the story of a local business owner whose lack of engagement with social media hurt his relationship with his customers and his business. The article offers 5 tips for business owners to boost their understanding of what social media is and why it can help their  business.

Though the article is written about a business, the same principles apply to non-profit and social sector organizations.

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.

This entry was posted on Wednesday, January 4th, 2012 at 3:16 pm and is filed under social media, technology, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

3 Responses to Social Media Literacy for Business Owners: What You Don’t Know Can Hurt You

  1. Pauline's avatar Pauline says:
    May 11, 2012 at 12:52 am

    Thanks too for appreciating it!

  2. Unknown's avatar Disjointed Comments on Social Sites « ObyPauline Ohiagu's Blogoshpere says:
    January 16, 2012 at 3:15 pm

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