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Social Media Literacy for Business Owners: What You Don’t Know Can Hurt You

January 4, 2012 3:16 pm

Sarah Eaton - Author published by Social Media TodayMy latest article, published by Social Media Today, is “Social Media Literacy for Business Owners: What You Don’t Know Can Hurt You” tells the story of a local business owner whose lack of engagement with social media hurt his relationship with his customers and his business. The article offers 5 tips for business owners to boost their understanding of what social media is and why it can help their  business.

Though the article is written about a business, the same principles apply to non-profit and social sector organizations.

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.

Posted by Sarah Elaine Eaton, Ph.D.

Categories: social media, technology, Uncategorized

Tags: , , , , , , , , , , , ,

3 Responses to “Social Media Literacy for Business Owners: What You Don’t Know Can Hurt You”

  1. Thanks too for appreciating it!

    By Pauline on May 11, 2012 at 12:52 am

  2. […] Social Media Literacy for Business Owners: What You Don’t Know Can Hurt You (drsaraheaton.wordpress.com) Share this:TwitterFacebookLike this:LikeBe the first to like this post. […]

    By Disjointed Comments on Social Sites « ObyPauline Ohiagu's Blogoshpere on January 16, 2012 at 3:15 pm

    1. Thanks for sharing this post on your site.

      By Dr. Sarah Elaine Eaton on January 17, 2012 at 10:17 am



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