Marketing Language and Literacy Programs: Focus on the benefits

February 21, 2011

Marketing materials are meant to draw in customers. You want to show them how they’re going to benefit from your program. This does not mean making false promises, but it does mean showing them what they will learn, how they will grow and what they will experience. Consider the difference between these two statements:

Option 1: “Our program is 13 weeks long and we offer classes at the beginner, intermediate and advanced levels.”

Option 2: “Whether your level is beginner, intermediate or advanced, we have a 13-week comprehensive program to fit your needs.”

The first statement is a description focused on the program. The second is a persuasive statement focused on how the student benefits from having a comprehensive program at the right level for him or her. It also uses the word “you” more.

Too many educational marketing materials focus on describing programs, rather than highlighting the benefits to the students. Sometimes lots of information is given with no indication to the student that he will actually benefit from any of the services provided.

What do your own materials say? Do they highlight the benefits of your program? If not, now is the time to re-work them.

This post is adapted from “Idea # 13: Focus on the benefits ” in 101 Ways to Market Your Language Program

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Free Webinar – How to Use Google Forms

February 9, 2011

How to Use Google Forms
Tuesday, February 22, 2011
08:00 Pacific / 09:00 Mountain / 10:00 Central / 11:00 Eastern / noon Atlantic

Learn how to use Google forms to:

  • Create evaluation forms for your online events
  • Create sign-up sheets for volunteers or participants
  • Survey your stakeholders

Google forms are free to use. I’ll give you a demo of:

  • how to create your own form
  • how to e-mail others a link to your online form
  • how to embed the form on a website
  • what the data from the form look like in a Google spreadsheet.

Intended audience: teachers, trainers, speakers, workshop facilitators, non-profit communications and marketing professionals, webinar hosts and anyone else with an interest.

A big thank you to Learn Central and Elluminate for sponsoring the event.

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Formal, Non-formal and Informal Learning: A podcast

January 11, 2011

Dr. Sarah Elaine EatonI’m officially finished my first podcast!

Just over 4:00, it gives a brief overview of the differences between Formal, Non-formal and Informal learning.

I’d love to have your feedback and suggestions. It’s a first crack at something I hope I’ll do more of in the future. Your comments are most welcome!

Check out these related posts:

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Formal, Non-formal and Informal Learning: What Are the Differences?

December 31, 2010

Earlier this year I did some applied research on the differences between formal, non-formal and informal education in both the sciences, as well as literacy and language education.

These terms have been used by the OECD (Organization for Economic Cooperation and Development) as well as researchers and practitioners around the globe. Here’s a simplified explanation:

Formal education – Organized, guided by a formal curriculum, leads to a formally recognized credential such as a high school completion diploma or a degree, and is often guided and recognized by government at some level. Teachers are usually trained as professionals in some way.

Non-formal learning – Organized (even if it is only loosely organized), may or may not be guided by a formal curriculum. This type of education may be led by a qualified teacher or by a leader with more experience. Though it doesn’t result in a formal degree or diploma, non-formal education is highly enriching and builds an individual’s skills and capacities. Continuing education courses are an example for adults. Girl guides and boy scouts are an example for children. It is often considered more engaging, as the learner’s interest is a driving force behind their participation.

Informal learning – No formal curriculum and no credits earned. The teacher is simply someone with more experience such as a parent, grandparent or a friend. A father teaching his child to play catch or a babysitter teaching a child their ABC’s is an example of informal education.

These may be overly simplified explanations. There are times when the lines between each type of learning get blurred, as well. It isn’t always as cut and dry as it seems, but these definitions give you a general idea of each type of learning.

If you’re interested, the two reports (one I wrote and the other I co-authored), they have been archived in 3 countries are available free of charge. There are links to the full reports here:

Formal, Non-formal and Informal Learning in the Sciences http://wp.me/pNAh3-gX

Formal, non-formal and informal learning: The case of literacy and language learning in Canada http://wp.me/pNAh3-C

Related posts:

Formal, Non-formal and Informal Learning (Infographic) https://wp.me/pNAh3-266

Formal, non-formal and informal learning: The case of literacy and language learning in Canada

Formal, Non-formal and Informal Learning: A podcast

Breathtaking Impact of Volunteers’ Contribution to Non-formal and Informal Literacy Education in Alberta

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Here’s a link for sharing: Formal, Non-formal and Informal Learning: What Are the Differences? http://wp.me/pNAh3-q2

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Rubrics for Grading Student Presentations

December 20, 2010

This semester I developed some rubrics for grading student presentations in class. They include criteria such as preparation and presentation skills. The rubrics are designed so that they can be used either for native speakers or language learners.

There are 4 different rubrics. I used them with my university-age students. They could also be easily used with adult learners or high school students. For younger grades, you may want to adapt them to their level.

Feel free to use them, share them or let them inspire you to create your own.

Have a quick look here:

Rubric #1

View this document on Scribd

Rubric #2

View this document on Scribd

Rubric #3

View this document on Scribd

Rubric #4

View this document on Scribd

Sometimes the links disappear from Scribd and if that has happened, you can also download them directly from my blog:

Click the link to download –> Presentation Grading Rubric 1 

Click the link to download –> Presentation Grading Rubric 2 (Updated in 2013) 

Click the link to download –> Presentation Grading Rubric 3

Click the link to download –> Presentation Grading Rubric 4 (Updated in 2013)

Update : March 19, 2013 – If you are looking for these and the links do not work, please e-mail me at saraheaton2001 (at) yahoo (dot) ca. I’ll be happy to send them to you.

Update: March 27, 2017 – This is one of the more popular posts on my blog. As of this update, it has been viewed over 120,000 times. If you found this post useful, please like it and share it with others.

Related post: Teaching Public Speaking to Literacy or ESL Students http://wp.me/pNAh3-mZ

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.