Best of Social Media Resources & Guidelines for Education, Literacy and Other Non-Profits

May 18, 2011

Over 20 Resources to Help You Develop Your Own Social Media Protocol or Policy

If you’re with an educational or non-profit organization that is new to using social media, you may find it helpful to establish your own Guidelines, Protocol or Acceptable Use Policy. Here’s my “best of” list of resources and guidelines to help you get started.

ABC LifeLiteracy Canada’s Social Media Guidelines (.pdf)

Social Media Governance Site – Over 170 sample social media policies and guidelines from non-profits and governments all over the world

Red Cross Social Media HandbookLinkedIn logo

NSW Social Media Guidelines for Teachers on Scribd

Creating a Social Media Policy for Your NonProfit

57 Social Media Policy Examples

Sample Nonprofit Policy on Social Networking by Blue Avocado

Social Media Best Practices and Guidelines by Tuft Unviersity

5 Simple Ways Non-Profits Can Measure Social Media ROI (Return on Investment)

What Non-Profits Need to Know about Social Media

How Non-Profits Can Maximize Engagement on Facebook

10 Must-Haves for Your Social Media Policy by Mashable

How to Write Your Firm’s Social Media Policy

Penn State’s College of Education’s Social Media Policy

Improving Your Social Media Policy

Ontario College of Teachers’ Professional Advisory on Social Media

Social Media in Plain English – A brilliant short video (3:33) to help you understand social media

Facebook for Educators by Linda Fogg Phillips, Derek Baird, M.A., & BJ Fogg, Ph.D.

Lake County Schools – Guidelines for Employee Use of Social Media Networks (.pdf)

The Principal’s Partnership: Research Brief: Social Media – Developing an Acceptable Use Policy

Social Media Acceptable Use Policy for Schools

Is there a great site that’s missing from my list? If so, leave a comment and let me know. I’ll be happy to add other great resources to the list.

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Excuses people will use to avoid learning, literacy and social media

May 16, 2011

Are you a literacy practitioner, tutor or coordinator? Have you ever heard excuses like these from your learners?

Photl - Blonde girl with book “I didn’t want to admit that I needed help.”

“I felt I was too old to learn.”

“I thought people would laugh at me for not knowing the basics.”

“It’s more important to work than to learn new things.”

“I don’t have time.”

Learners may:

  • Become agitated when they’re asked to use their literacy skills.
  • Walk away or disengage.
  • Show no interest in the situation.

These excuses aren’t my words. They’re in a nifty little .pdf handout from Hawaii literacy.

Literacy professionals work hard to help learners overcome their own personal, mental and emotional barriers to help them improve their literacy skills and experience the joy of learning new skills.

In my work with literacy and educational organizations, I’m often asked to give workshops on marketing and social media. I’ll be honest, it’s hard work.

In Guerrilla Marketing for Non-Profits, Jay Conrad Levinson, Frank Adkins and Chris Forbes make some insightful observations about marketing in non-profit organizations. They note that:

Some non-profit organizations treat marketing as something that is beneath their dignity or even against their core values. (p. 6)

I have found that to be true in some cases, but not all.

With more demand for social media marketing in literacy organizations, over the past 12-24 months, I’ve noticed something very curious. Some times when I talk with Executive Directors or program coordinators, I hear lots of reasons why they’re not “into” social media. The reasons go something like this:

Older woman“We don’t have time to market our programs or use social media.”

“It’s more important to do the work work than to learn about social media.”

“People might laugh at me for not knowing the basics. I don’t need to know that stuff anyway.”

“I’m a professional! I’m a leader. People look up to me. I don’t want to admit that I needed help.”

“I’m too old to learn this social media stuff.”

Interesting correlations, no? The reasons are the same… It’s just the context that’s different. The excuses learners use to avoid engaging in literacy learning are the same ones some educators and non-profit professionals use to avoid engaging with social media and marketing.

The excuses learners use to avoid getting help with reading, writing and literacy skills are the very same excuses I hear in my work with educators, non-profit professionals and sometimes parents, when it comes to engaging with social media.

Michael Fullan, one of my favorite educational leadership gurus, says, “Leaders learning from each other, raises the bar for all.” I encourage everyone to learn new things every day.

If you work with adults who are choose to make themselves vulnerable and allow themselves to be ripped out of their comfort zones and have the courage to take new steps into unknown territory, don’t just applaud them. Stand in solidarity with them by making yourself equally vulnerable and pushing yourself out of your own comfort zone.

Oh, and just so you don’t think I’m preaching without practicing, here’s a picture of me, last November at the Kennedy Space Centre, on an reduced-gravity training wall. It was part of a full-day of an Astronaut Training Experience Day that included getting strapped in and learning to maneuver up that wall, just like NASA astronauts do as part of their training. Saying I was ripped out of my comfort zone was an understatement. I do things like that every now and again… just for the experience. The older and more expert we become, the more important it is, I think, to remember what it’s like to be a complete novice, to throw the excuses out the window and just put ourselves out there to learn something new.

Social media doesn’t hurt half as much as that harness giving me a wedgie did. I’d put money on it.

Go on. Try something new this month. Just because you can.

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


7 Things That Make Me Want to Unfollow You on #Twitter

May 2, 2011

I’ve been on Twitter for just over 2 years now. I had my account for well over a year before I actually got “into” it. For the longest time, I wasn’t really sure what it was all about or why anyone would Tweet. I’ve made a concerted effort over the past six months to learn more about Twitter and to engage others in conversations. It’s been a fabulous way to discover amazing work being done by people! I find Twitter to be a fountain of inspiration and great resources. There, however, a number of things that make me want to “unfollow” others…

1) Tweets that are trying to sell me stuff – all the time.

I don’t mind the occasional sales pitch now and then. But really, if there’s no content there and your tweets are just a barage of “buy my stuff!” it’s a turn-off.

2) Tweets that try to get me to your website – all the time.

Like a sales pitch, I can see that you’re trying to drive traffic to your website. Everyone wants website traffic. I’m OK with Tweets that share new blog posts or offer resources, but messages that just tell me to visit a website for no reason? Yawn… I’m more interested in real content. And there’s plenty of that on Twitter.

3) Tweets that are trying to get me to donate to your cause – all the time.

Much like the Tweets that try to sell me stuff, I get tired of the messages asking me to donate money. I follow a lot of non-profit organizations. I’ve worked with clients in the non-profit sector for the past decade. I believe in the causes of the organizations I follow… and I may already donate money to them. Really, I’m more interested in finding out about the good work you do… Share some success stories. Tell me about that latest grant you just got. Share a news article about something interesting in the non-profit sector or your particular cause.

4) If you follow me… and I follow you back… and then you promptly unfollow me.

Hello?! Do you think people don’t notice that you’re just trying to stack your following that way? If you’re really not interested in my tweets, that’s cool with me. It’s a personal choice that I reciprocate when people follow me. But stacking your followers, meh… Not a game I’m interested in. I will unfollow you back. 🙂

5) Direct messages (DMs) (especially the automated kind) trying to sell me you stuff or get me to your website.

Really? You think you can send me an automated direct message telling me to buy something and I’m really going to rush to your site and do that, just because you DMed me? If you think that, you’re DuMb… and annoying… and it makes me want to unfollow you for presuming I’m that gullible.

6) Foul language.

It’s not that I’m a prude. I’ve been known to make the air blue with my words on occasion. But there’s a time and a place. (You know, like when you get a flat tire in -40 Celcius and your cell phone battery is dead and you have no idea how to change a flat tire.) Twitter is not that place. Take your #%^&( foul language elsewhere.

7) Tweets that are you, pontificating. Incessantly.

There are a few people who can legitimately pontificate. The Pope. The Dalai Lama. But really, if you’re more or less just like me… I’ll probably like you more if you share other interesting stuff you find, too. I am interested in your opinions and what you have to say, but if all you ever Tweet about are your own pearls of wisdom, your own little sayings and your own bits of advice… I will probably lose interest at some point. If you never re-Tweet others or have conversations, you’re not really engaging… Though I do follow the Dalai Lama, overall, I’m not here to be a virtual disciple… Basically, if you’re interested in others, I’m more likely to find you interesting, too.

This post is dedicated to all my wonderful Tweeps… the ones who engage me, inspire me, feed my brain, make me laugh and make the Twitterverse a joy to be part of. You know who you are. 🙂

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


What is the International Adult Literacy Skills Survey (IALSS)? A Canadian perspective

May 1, 2011

IALS was a ground-breaking, trans-national survey of adults “designed to profile and explore the literacy distributions among participating countries. It was a collaborative effort involving several international organizations, intergovernmental agencies, and national governments.” (Kirsch, 2001).

Known as both the International Adult Literacy Survey (IALS) the name used by the Organisation for Economic Co-operation and Development (OECD) and Human Resources Development Canada (HRDC), 1997),  became later known as the International Adult Literacy and Skills Survey (IALSS) (Statistics Canada, 2005b).

They were, in effect, two different surveys. The first was developed in the late 1990s and the second in the early years of the new millennium. Both have been used extensively in literacy research, both at the provincial and federal levels in Canada. We find references to them in documents dating back to 1998:

  • Ministry of Training Colleges and Universities (Ontario), 1998
  • Yamamoto & Kirsch, 2002
  • D. Willms, 2003
  • Statistics Canada, 2005
  • J. D. Willms & Murray, 2007
  • Murray, 2009 and Murray, et al., 2009

IALSS offers 5 general benchmarks for literacy:

Level one – Basic identification of words and numbers. Basic decoding.

Level two – Identifying words and numbers in a context and being able to respond with simple information e.g. Being able to fill in a form.

Level three – Identify, understand, synthesize and respond to information. Be able to match given information which corresponds to a question. This level corresponds roughly with high school completion levels.

Level four – Have sufficient skills to decode, comprehend, synthesize and interpret information and respond accordingly. Higher level skills in understanding and interpreting information, responding and problem solving.

Level five – Understand and verify the sufficiency of the information, synthesize, interpret, analyze and discuss the information. Sophisticated skills in handling information.

Adapted from: Kirsch (2001) and Statistics Canada (2005) and Alberta Advanced Education and Technology (2009)

The 2003 version of IALSS “tested more than 23,000 Canadians on their proficiency in four domains: prose literacy, document literacy, numeracy and problem-solving.”

IALSS is an asset-based framework. It measures what people can do, rather than what their deficiencies are. The Statistics Canada website says:

The IALSS did not measure the absence of competence. Rather it measured knowledge and skills in the four domains across a range of abilities. Consequently, the results cannot be used to classify population groups as either “literate” or “illiterate”.

Put another way, IALSS is not intended to classify people as either illiterate or literate, but rather to conceptualize proficiency along a continuum that denotes “how well adults use information to function in society and the economy” (Statistics Canada, 2005a).

IALSS allows us to understand literacy in a functional way.

“The 2003 International Adult Literacy and Skills Survey found a clear link between proficiency in literacy and an individual’s employability. People with low proficiency in literacy tend to have lower rates of employment, and they tend to work in occupations with lower skill requirements.” (Statistics Canada, 2005b)

Because of IALLS we can start to correlate what literacy skills mean in economic and employability terms.

IALSS has become such a common way of understanding literacy skills that often when researchers and other experts talk about “literacy scores”, what they are referring to is IALSS. For example, T. Scott Murray and his team of researchers assert that “Literacy is economically and socially important to individuals, with differences in literacy score explaining a significant proportion of social inequality in a range of outcomes.” (Murray, et al., 2009, p. 3).

IALSS offers a breakthrough approach, gives us a way to understand literacy in a broader context. Because of its scope and the fact that it values skills rather than pointing deficiencies, it’s applicability extends beyond literacy itself.

References

Alberta Advanced Education and Technology. (2009). Living Literacy: A Literacy Framework for Alberta’s Next Generation Economy.

Kirsch, I. (2001). The International Adult Literacy Survey (IALS): Understanding What Was Measured: Educational Testing Service (ETS).

Ministry of Training Colleges and Universities (Ontario). (1998). Adult Literacy in Ontario: The International Adult Literacy Survey Results.   Retrieved October 18, 2009, from http://www.nald.ca/library/research/ontario/cover.htm

Murray, T. S. (2009). Understanding  literacy markets in  Alberta: What a segmentation  analysis reveals.

Murray, T. S., McCracken, M., Willms, D., Jones, S., Shillington, R., & Stucker, J. (2009). Addressing Canada’s Literacy Challenge: A Cost/ Benefit Analysis.   Retrieved October 20, 2009, from http://www.nald.ca/library/research/cost_benefit/cover.htm

Organisation for Economic Co-operation and Development / Organisation de Coopération et de Développement Economiques, & Human Resources Development Canada. (1997). Literacy Skill for the Knowledge Society: Further results of the International Adult Literacy Survey. Paris and Ottawa.

Statistics Canada. (2005a). International Adult Literacy and Skills Survey.   Retrieved November 20, 2009, from http://www.statcan.gc.ca/daily-quotidien/051109/dq051109a-eng.htm

Statistics Canada. (2005b). International Adult Literacy and Skills Survey: Building on our competencies.   Retrieved November 15, 2009, from http://www.statcan.gc.ca/daily-quotidien/051130/dq051130b-eng.htm

Willms, D. (2003). Literacy proficiency of youth: evidence of converging socioeconomic gradients. International Journal of Educational Research, 39(3), 247-252.

Willms, J. D., & Murray, T. S. (2007). Gaining and Losing Literacy Skills Over the Lifecourse.   Retrieved October 20, 2009, from http://www.nald.ca/library/research/gaining/cover.htm

Yamamoto, K., & Kirsch, I. (2002). Scaling TOWES and Linking to IALS. Calgary: Bow Valley College.

To learn more about asset-based frameworks, check out these related posts:

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


How ESL and other Language Schools Can Use Webinar Technology

April 30, 2011

The word webinar is being used today to refer to all kinds of online training and virtual presentations.

More and more literacy and language schools are adding a component of e-learning to their programs. It’s the 21st century way to learn!

Webinars are relatively easy to put on. Some of the language is a bit different from face-to-face environments, so it’s helpful to know that instructors, facilitators and teachers are mostly referred to as “presenters” in the webinar environment. Students, learners and clients are generally called “participants”.

Both presenters and participants need to have basic technology and computer literacy in order to take part in a webinar. This may mean that your current teachers and facilitators require some training before moving into an e-learning environment. Your participants may benefit from an orientation prior to the content to familiarize them with how webinars work.

Assuming that both parties have the technology literacy to move forward, here are some ideas on how you can make the most of webinar technology in your organization.

For Participants

Online group classes

Bring participants together in an e-learning class not only to teach them new content and skills, but also to learn how to work together in an online environment.

Online tutoring

Do you have learners in rural and remote areas? Or single parents who find it hard to get a sitter? Online tutoring provides a way for otherwise isolated learners to connect with tutors from the comfort and convenience of their own home. This is a super way to reach out to people who might otherwise not engage with learning.

Information sessions

If you offer information sessions about your programs in a live setting (your office space, a public library or elsewhere), you can adapt your content and host virtual information sessions. Information sessions are for prospective students and have a slight marketing component. A word of caution though… don’t try to “sell” in a webinar. Instead, demonstrate your expertise and what makes you unique.

Orientation sessions

When you bring new students into your organization, do you give them an orientation on  what to expect and how things work there? Photos, maps, and other materials can also be used in an online environment to give a virtual orientation. Though I’m a big fan of doing live webinars, this is one that you could record and use over again.

Pre-arrival workshops

If you offer classes for international students coming to learn English as a Second Language, an online pre-arrival workshop can be very helpful. Using photos, you can demonstrate what kind of clothes to bring (e.g. warm sweaters and winter boots), photos of the airport and what it will look like when they arrive, photos of what a typical airport arrival day looks like, and whatever other information you’d like them to know before they get to the program.

Follow-up workshops

Webinars are a great way to keep relationships going once the opportunity for face-to-face interaction has passed. A value-added webinar one month after the course ends is a super way to stay connected. Use the next upcoming holiday as a theme for your class and have everyone learn about it in the virtual classroom. In cases where participants already know one another, the online interaction is usually fun and very dynamic.

For staff and volunteers

Volunteer information sessions

Do you like the idea of having virtual teachers or tutors? Then set the stage by offering online information sessions for prospective teachers and volunteers about your organization. Review the programs that you offer, the opportunities you and the benefits of working with your organization. This is a great time to have current staff members and volunteer tutors chime in with what they love about working with you!

Volunteer training

Do you train your staff in intensive sessions that jam in loads of information? You can break it up into a series of online training workshops. The material is easier to absorb if you divide it into “chunks”. If you have ongoing workshops, your volunteers get ongoing training, which keeps building their skills. As an organization, ongoing training for them means you give offering them something back for their time and expertise.

Staff development workshops

Do your staff currently get all their professional development at an annual conference? I love conferences because of the chance to connect with old friends. But wouldn’t it be great to offer ongoing training and development for your staff throughout the year? The cool thing about this is that you don’t have to organize all the sessions yourself. Check out the Centre for Interactive Learning and Collaboration (CILC). They specialize in  offering online PD for educators. They have literally hundreds of programs to choose from, ranging from free to expensive.

For the community

A Virtual Open House

Share what you do with the community, your stakeholders and donors through a virtual open house. Include photos of your facilities and your staff. A video that uses digital storytelling to celebrate the success of your learners makes it even more dynamic.

These are just a few ideas for literacy and language programs to use webinars in their organizations. I’m a big fan of using this technology in the non-profit and educational sectors. It offers a lot of value for everyone – staff, volunteers, learners and students, as well as community stake holders. How many non-profits still lag behind when it comes to their own technology literacy? Implementing the use of webinars positions your organization as a leader in terms of technology. You lead by example, showing others how virtual and online learning is an important part of 21st century of education and professional capacity building.

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.