Using Skype for second language debates: Ideas for teachers

August 9, 2010

Two of the trends in language learning I found while researching Global Trends in Language Learning in the 21st Century were using technology for language learning and an increased focus on demonstrating language competence through speech and stories, debates and speaking competitions. How about combining the two?

I’ve been busy preparing my presentation on Using Skype in the Second and Foreign Language Classroom for the Social Media Workshop for language teachers put on by the Language Acquisition Resource Centre (LARC) at San Diego State University.

During my travels I came across Lois Smethurt’s blog. She has an excellent post on how she used Skype for an inter-school debate. She talks about the students’ reaction to the experience, as well as the logistics of putting together an inter-school debate using Skype.

I loved this idea for language learning. We can organize debates not only between schools, but between countries, too. Check out Sue Water’s blog post on how to connect with schools and classrooms in other countries using Skype. She offers an amazing resource list for teachers from around the world to connect using Skype.

Between them, these two insightful, innovative Edubloggers offer us the ingredients to put together inter-classroom, international second language debates using synchronous technology that allows students to use real language in real time.

_______________

Share or Tweet this post: Using Skype for second language debates: Ideas for teachers http://wp.me/pNAh3-gl

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.

Comments Off on Using Skype for second language debates: Ideas for teachers | 101 Ways to Market Your Language Program, ESL, languages, second languages, social media, technology, Uncategorized | Tagged: , , , , , , , | Permalink
Posted by Sarah Elaine Eaton, Ph.D.

Social Media Workshop for Language Educators – LARC, SDSU

August 4, 2010

Calling all Language Educators!

The Language Acquisition Resource Center at San Diego State University is organizing

Social Media Workshop
Date: August 9 – 13, 2010
Time: 9:00 am – 4:00 pm (Pacific Time Zone)
 – 10:00 – 17:00 (Calgary / Mountain Time Zone)

This is an online event, open to all educators at no cost.

I was thrilled when they contacted me and invited me to do a presentation on using Skype in the Second and Foreign Language Classroom. So if you missed the first Skype webinar, this one may be of interest, as it will cover much of the same material.

But forget my session, check out all the other great sessions. Here are just a few that will be offered:

  • Michelle Olah & Catalina Bohorquez – Social Media Tools for Collaboration
  • Glenn Cake – Online Class and Digital Story Telling through PhotoStory 3
  • Ronnie Burt – Using Blogs To Enhance Student Learning
  • Evan Rubin – Mobile Devices, Social Media, and Language Learning Dicsussion
  • Chris Brown – Classroom Narrative: Twitter in a Spanish 3 Class

I’m looking forward to learning all I can about using social media in foreign language teaching. Come join me?

____________________________

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.

Comments Off on Social Media Workshop for Language Educators – LARC, SDSU | education, second languages, social media, technology, Uncategorized | Tagged: , , , , , , | Permalink
Posted by Sarah Elaine Eaton, Ph.D.

3 “big rules” of 21st century marketing

July 30, 2010

In a recent post I talked about some signs your marketing is outdated. Today I’ll share some tips on updating your marketing for the 21st century:

Big Rule #1: Make it about people.

Build community. Clients, customers and prospective students and program participants are bombarded with options. Every day. Give them a place to belong and they’ll not only come to you, they’ll stay a while.

Eliminate the sales talk. It’s old. It’s tired. It’s annoying. Yes, you still need to sell services or products, but fast-talking sales pitches are out. The pushy sales approach is now considered harsh and insensitive to the other’s needs. Well, it always was that way, but now people have completely lost their tolerance for it.

Add a human element. I started talking about this when the first edition of 101 Ways to Market Your Language Program came out in 2002. Some people balked then, saying they didn’t have time for that; it took too much effort and there was not enough return on investment (ROI). My answer: If you don’t have time for other people, why would you expect them to have time for you? It’s about people. For example, on your website, list the names of people who hold positions of leadership. People want to connect with other people, not with some big (or small) organization they know nothing about.

Big Rule #2: Build trust

Give away a sample. Ever been to one of those big-box grocery stores and they’re giving away samples at the end of every aisle? Why are they doing this? Because people love to try new things. If they try it, and they like it, they’ll buy it. If they’re not sure, the chances of them buying it goes down. How do you do this if you have a service-based business? Offer a free workshop, webinar or class. Let people try you without risk.

Ask for testimonials. Ask prior clients for testimonials about your work. In order to be considered reliable a testimonial has to have the name, and preferably also the organization (or at least the city) of the person giving it. Testimonials need to be authentic in order to be credible.

Stick around. Doing consistent marketing over time is what gets results. People will trust you more once you’ve been around a while. In my experience, it takes at least a few months of consistent marketing, relationship building and community building before much happens. I’ve had clients come back to me years after an initial conversation or short contract. If I wasn’t still around, they couldn’t work with me, now could they?

Big Rule #3: Leave a digital footprint

Have a web site. Are you laughing when you read this? I still meet services organizations that do not have a website. Seriously! There’s no excuse today not to have a website. If you can’t afford your own domain, then start a blog through a service like WordPress or Blogger.

Use social media. You don’t have to be a social media addict, but it does help if you have a web presence. Social media isn’t going away. Learn to use it to your advantage, rather than resisting what is here to stay.

Be “Google-able”. Where do you look when you want to find out more about a product, service or an organization? On line. Where do you think other people look when they want to find out about you? The same place. You don’t need to pay a lot of money for “SEO optimization”. Just be out there. A website and using social media are good way to start.

____________________

Like this post? Share or Tweet it: 3 “big rules” of 21st century marketing http://wp.me/pNAh3-et

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.

1 Comment | 101 Ways to Market Your Language Program, marketing, social media, technology, Uncategorized | Tagged: , , , , , | Permalink
Posted by Sarah Elaine Eaton, Ph.D.

New York Times: Learning a language on the web is trendy

July 29, 2010

“The Internet, with its unparalleled ability to connect people throughout the world, is changing the way that many people learn languages” writes Peter Wayner in Learning a Language From an Expert, on the Web, an article from the New York Times (July 28, 2010).

The article touches on 2 of the themes that emerged in my study Global Trends in Language Learning in the 21st Century:

  • Using technology in language learning (new trend)
  • Taking an individualized, learner-centered approach (new trend)
  • Saying that learning languages is easy (outdated myth)

The way we learn languages is changing at a rapid pace. A new school year is approaching. What techniques, methodologies and approaches are you going to use that are appropriate for the 21st century?

_________

Like this post? Share or Tweet it: New York Times: Learning a language on the web is trendy http://wp.me/pNAh3-eb

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.

Comments Off on New York Times: Learning a language on the web is trendy | education, ESL, languages, Uncategorized | Tagged: , , , , , , , , | Permalink
Posted by Sarah Elaine Eaton, Ph.D.

Global Trends in Language Learning in the 21st Century: Webinar Follow Up

July 27, 2010

With participants, from Canada, the U.S, Romania, Germany, Guatemala, this was an amazingly international, multicultural and interactive session! Thanks for everyone who joined in today.

If you couldn’t make today’s webinar on Global Trends in Language Learning in the 21st Century, generously sponsored by Elluminate, don’t fret. I’ve archived everything for you.

Webinar recording
Check out the webinar recording. Note that this link may ask to download Java onto your computer. If you click “yes”, you’ll be able to access the recording, slides and all the chat that happened during the session.

Handouts

Click here for a copy of the handouts from the webinar.

Research report

This webinar was based on a research report that’s been archived in 3 countries now. Click here for a post with links to the full article.

Original webinar info

Want the information about the webinar? See this post.

Slides
I’ve archived the slides on Slideshare, here:

Testimonials

“This was the first time I attended a webinar, apart from all the conference calls organised at my place of work. I found it interesting, first because it shared information from my area of expertise, and also because it addressed a stringent matter of all teachers nowadays- how to take the leap into the 21st century without getting severely bruised.” – Anca Costea, Little London Nursery School, Bucharest, Romania.

“Sarah Eaton set out the results of here research in a very well structured and informative talk that provided many useful ideas for engaging language learners – especially younger learners – more effectively.” – Carl Dowse, Germany.

“My work in family literacy is backed up by emerging trends of the 21st century according to Dr. Eaton’s meta-research. In all fields of learning, we need to keep current on why people are formally or informally motivated to learn and how they would like to be equipped to do so. This webinar advances us towards a clear plan of taking action towards a literacy that allows all learners to communicate through thoughts and actions and respectively be able to reflect upon them.” – Tracy Howk, Literacy for Life Foundation

_______

Like this post? Share or Tweet it: Global Trends in Language Learning in the 21st Century: Webinar Follow Up http://wp.me/pNAh3-dE

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.

Comments Off on Global Trends in Language Learning in the 21st Century: Webinar Follow Up | languages, research, Uncategorized, webinar | Tagged: , , , , , , , , | Permalink
Posted by Sarah Elaine Eaton, Ph.D.

« Previous Entries
Next Entries »