How to Use Webinars for Literacy: PD, Programming and Promotion

October 28, 2011

A huge thank you to our participants and speakers today who participated in the online discussion on how to use webinars for professional development, programming and promotion in the literacy field.

Our speakers

Allison Mullin is the manager of communications and marketing at the Ontario Literacy Coalition (OLC), after previously working in the communications departments of Mount Sinai Hospital in Toronto and the City of Calgary. As part of it’s strategy to provide professional development opportunities for those working in the literacy field in Ontario, the OLC has been hosting a webinar series for the past year on a wide variety of topics.

 Courtney Hare is a Financial Literacy Facilitator for the non-profit organization in Calgary called Momentum. She is a certified Training Practitioner and holds an MA in Education from the University of Calgary where she got her start moderating and facilitating E-learning and online presentations. She is now looking for ways to further engage learners who may have barriers to accessing face-to-face workshops or learners who prefer to engage online. She is in the process of establishing the first E-learning module for a Momentum’s program called “StartSmart.”

Laura Godfrey is the Manager of Learning Links Resource Centre in Calgary, where she manages the development and operations of the centre. A graduate of the Southern Alberta Institute of Tecnology’s Library and Information Technology program, LearningLinks is the fifth library she has had a hand in setting up and running.

Each of the speakers is at a different point along the “continuum of development” for webinars. Allison heads up a successful webinar series that regularly has sessions filled over capacity. Courtney is beginning to prepare webinars for her organization. Laura is just starting to ask questions about webinars for literacy.

Laura provided a number of questions to guide today’s discussion:

  1. We’re a non-profit. How do we cover the costs of doing a webinar?
  2. Do we have to buy special software?
  3. How do we pick a topic to cover in a webinar?
  4. How long does it need to be?
  5. Can we record it and how can we make it available to others later?
  6. How tech savvy do you need to be in order to do this?
  7. Do you need to hire a speaker or can anyone do the speakers job?
  8. Who else is doing webinars in the literacy and adult education field?
  9. Why should we do this?
  10. Are there chances to collaborate with other groups?

Check out the webinar recording

In addition to our pre-arranged speakers, kudos also go to Dr. Jenny Horsman and Dr. Peggy Albers, both of whom shared insights from their own experiences about doing webinars in the literacy field.

Resources that were shared by participants today

Global Conversations in Literacy Research – A webinar series presented by Dr. Peggy Albers and hosted at Georgia State University

Camtasia – a video-capture software

RGK Foundation – Learning grants (USA only)

MacArthur Foundation Granting agency (USA only)

Techsoup – Technology resources for non-profits

Ontario Literacy Coalition Spotlight on Learning – OLC’s archived webinars

Learning and Violence – This site contains resources and archived webinars

Center for Interactive Learning and Collaboration (CILC) – Clearing house of e-learning, video conferencing and webinars for K-12, educator PD and community education

Stock Exchange – Free stock photography site (requires registration)

Nancy Duarte – Best practices and resources for slide presentations

Twitter handles of some of today’s participants

@englishwob

@ontarioliteracy

@LLRCLibrary

@LandVdotnet

I enjoyed the resources and information that everyone shared today. It was an open group who was willing to give ideas and share what they knew.

For me, this was one of the most technically challenging webinars I’ve done in a while. For some reason, I couldn’t hear participants while my own mic was turned on, which meant that I ended up “talking over” people without even knowing that they were trying to speak. My apologies for the rudeness! I can assure it that it was not at all intentional.

I am so grateful to everyone for their participation today. YOU made it worthwhile!

___________

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


How to Do a Screen Capture on Your Mac

October 24, 2011

Last week in the Build Your Own Webinar course that I’m teaching we were talking about the various ways to make your slides and handouts engaging. If you are demonstrating something technical, one of the ways to show people what you mean is to include a screen capture from your computer.

There are a number of Mac users in the course and one of them asked how to do a screen capture (also called a “screen shot”).

So, Jennifer, this one is for you.

__________________

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Build Your Own Webinar – 4-week live training program in Calgary

October 17, 2011

I’m so thrilled to be combining my love of technology with adult education. Tonight I start teaching a four-week live course called “Build Your Own Webinar”. It’s designed to help participants take their webinars from concept to delivery. The registrants include a combination of people from the corporate, non-profit and services sectors, including adult educators, health professionals and independent services professionals. Here’s what we’re going to cover over the four weeks:

Build Your Own Webinar: A 4-week Webinar Launch Program for Entrepreneurs, Business and Non-Profit Organizations

Agenda

Session One – Monday, October 17, 2011 – 6:00 p.m. to 9:00 p.m.

Theme: Planning for success

  • Introduction / Course binder / agenda review
  • Types of webinars
  • Why webinars should be part of your overall organizational or business strategy
  • How often you should host webinars and why
  • Why you should outline your webinar
  • How to organize a successful webinar
  • How to price a fee-based webinar
  • Tips on what to outsource and what to do in-house

Session Two – Monday, October 24, 2011 – 6:00 p.m. to 9:00 p.m.

Themes: Tech tips and Presenting like a pro

Guest speaker: Peter Temple

  • Success strategies for virtual presentations
  • When and how to use your web camera in virtual presentations
  • How to maximize the technology without getting overwhelmed: Tips for using mics, web cams, streaming video, screen sharing and application sharing.
  • How to choose a webinar platform provider.
  • How to deliver your presentation in a compelling manner.
  • How to design your materials for maximum effectiveness.
  • Limitations and challenges of different technologies.

Session Three – Monday, October 31, 2011 – 6:00 p.m. to 9:00 p.m.

Themes: Marketing and Promotions

  • How to write an attention-grabbing course description
  • How to develop a social media or digital marketing strategy for your webinars
  • How far in advance to start promoting your event
  • How to use online event registration systems
  • How to record your webinars and what to do with the recordings
  • Professional collaboration – Share your progress with others; give and get feedback to improve your final product.

Session Four – Monday, November 7, 2011 – 6:00 p.m. to 9:00 p.m.

Themes: Maximizing your ROI and positioning yourself for success

  • How to measure the success of your webinar – evaluation and assessment metrics, strategies and tools
  • How to use webinars to do more business (or for non-profits, to do more good in the world)
  • Webinar-day checklist – Things to remember on the day of your webinar
  • Professional showcase – Participants give 10-minute presentations to the group highlighting the best of their webinar program.

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Interested in Learning How to Use Webinars for Literacy PD, Programming and Promotion?

October 5, 2011

This event has passed.

Check out the webinar recording and resources that we shared.

Are you interested in learning how to use e-learning and webinar technology for literacy?

Join me for this special webinar that I’ll be hosting. I’ve gathered together some professional pioneers who are leading the way when it comes to using e-learning technology in the literacy field. Each “pioneer” is at a different stage along the continuum:

  • One pioneer has led a province-wide initiative to launch a literacy webinars for professional development.
  • Another expert has mobilized people in her organization to agree to the idea of launching webinars and has begun developing a program, but has not yet had her first webinar.
  • A third pioneer is intensely curious and likes the idea of doing webinars for literacy and is grappling with some questions from within her organization.

I’ve convinced them all to join me for an open dialogue on how to incorporate e-learning and webinar technology into the literacy field. I’m hoping that the intended outcome will be that participants will realize that it may be easier than you think. By working together and learning from each other, we can advance the use of technology in the literacy field.

Join the conversation:

How to Use Webinars for Literacy: PD, Programming and Promotion

Friday, October 28, 2011
09:00 Mountain Time / 11:00 Eastern (Convert that to your local time zone.)

Allison Mullin (Ontario Literacy Coalition), Courtney Hare (Momentum) and others discuss their experience using webinars for professional development and marketing in the literacy field. This event is an interactive discussion for literacy professionals at schools, non-profit and community based organizations.

Join us, tell us about your experience and ask questions from professionals who are using webinars for PD, programming and promotion of literacy.

This is a free event, but registration is required, due to space limitations. Register here.

___________

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Free PD Resource: 3 Early Literacy Professional Development Webinar Recordings

September 28, 2011

Are you looking for some material for your next PD or staff meeting to get your early literacy practitioners thinking? Webinars are a great way to build knowledge and generate discussion in your team. You can ask participants to watch the webinar before the meeting and come prepared to talk about it, or you can watch the webinar as a group and then have a dialogue about it.

Get Ready to Read has posted three freely available webinars for early literacy on their site. You can watch the programs and download the slide presentations for each of these three topics:

Shared Book Reading

Reading with children provides valuable opportunities for enriching vocabulary and other important oral language skills as well as for extending basic knowledge about the world. Viewers will learn how to maximize language growth through shared book reading. They will also find out how to increase children’s understanding of concepts of print, how books work, and the wonders of letters and words on a page. Activities will be demonstrated to help prepare children to become motivated, equipped, and successful readers and writers.

Phonological (Sound) Awareness

Phonological awareness, or the insight that words are made up of discrete parts, is one of the strongest indicators of future reading success. Viewers will learn how to use books, songs and conversation to increase youngsters’ ability to learn important preliteracy concepts through play with sounds and syllables. Enjoyable activities will be described and modeled to help children rhyme as well as identify, separate, and blend sounds with words.

Speech to Print Connection

Children can be empowered to match what they know best – speech – with what they need to learn to read – print. Through children’s first exposure to the alphabet, the speech to print connection is built. Activities to strengthen letter naming and children’s own name recognition serve as the springboard for establishing sound-symbol relationships and word recognition. Enjoyable group activities demonstrate how early literacy can be promoted to prepare children for later reading success.

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.