Learning, Teaching and Leadership

Join us tomorrow for the fourth in a series of ten free webinars on how to market and promote your literacy program or language school.

These webinars highlight different ideas from 101 Ways to Market Your Language Program. Every week you get practical, low-cost ideas to help you promote your program. Best of all, you’ll get to connect with others on line who are also interested in the same topic, ask questions and interact.

The webinars are  30 to 60 minutes in length. Bring a pen and paper. I’m going to give you lots of ideas you can implement right away.

Webinar #4 of 10 – What to expect

Today’s webinar will focus on:

• Written materials to support your marketing
• Business cards
• Stationery
• Signage

Webinar time

Date: Wednesday, April 11, 2012

There are some time zone changes coming up around the world, so double-check these times against your local area:

Point of origin – 14:00 (2:00 p.m.) Mountain Time, March 21, 2012 – Calgary / Edmonton

16:00 (4:00 p.m.) – Eastern Time – Toronto / New York

20:00 (8:00 p.m.) – Greenwich Time – London, England

22:00 (10:00 p.m.) – Eastern European Time – Athens / Istanbul

05:00 (5:00 a.m.) – following day – Japan Standard Time – Tokyo

How to log in

There is no need to register. These webinars are free and open to everyone. Seating is limited though, so sign on early.

To join the webinar, simply click here: http://meet11548754.adobeconnect.com/saraheaton/

Will it be recorded?

You bet. I’ll record the program and post it within 24 hours or so.

No charges or fees to watch recorded programs.

What will future webinars cover?

Here’s what we’ll cover in upcoming webinars:

• Week #5 – What makes people care about you. How to stand out from the crowd.
• Week #6 – Specialty tips for programs at large institutions
• Week #7 – Relationship marketing. The power of connections.
• Week #8 – It’s how you make them feel. Adding personal touches that make all the difference
• Week #9 – Effective follow up with your marketing and not giving up too soon.
• Week #10 – Social media for marketing

All you have to do is block off Wednesdays in your calendar at your corresponding local time and then log in using the link above.

If you can’t make the webinar, and you’d like to ask a question about the topic, feel free to leave me a comment. I’ll do my best to answer questions that come in before the program during the webinar. You can watch the recording to get the answer to your question, or I’ll answer you back in the comment section.

Related post:

101 Ways to Market Your Language Program (10 Free webinars) http://wp.me/pNAh3-1j6

Recordings of past programs:

Webinar #1: Recording: 101 Ways to Market Your Language and Literacy Program http://wp.me/pNAh3-1jF

Webinar #2: Recording: 101 Ways to Market Your Language and Literacy Program http://wp.me/pNAh3-1kv

Webinar #3: Recording: 101 Ways to Market Your Language and Literacy Program http://wp.me/pNAh3-1ld

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Share or Tweet this post:  Today’s free webinar on marketing literacy and language schools – Developing written materials http://wp.me/pNAh3-1lG

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.

Is your business card tired and old? Want to improve it but you just don’t know how?

In next week’s free webinar on how to market language and literacy programs we’ll be talking about some of the written marketing materials you use, such as business cards, stationery and signage. I am hoping for a couple of volunteers who are willing to share their business cards with us as samples. I’ll go over what you’re doing right and what you can improve. Here’s what I’m looking for:

• Scan a copy of your current business card
• E-mail it to me
• Give me permission to give you feedback publicly during our webinar

Here’s what you’ll get:

• An assessment of your business card
• What can be improved
• Ideas for design and lay-out
• Feedback on your use of colour (or lack of it)

The cost? Nothing! You’ll be doing me a favor by sharing your card with us!

Leave a comment or send me an e-mail to participate.

These webinars highlight different ideas from 101 Ways to Market Your Language Program. Every week you get practical, low-cost ideas to help you promote your program. Best of all, you’ll get to connect with others on line who are also interested in the same topic, ask questions and interact.

Check out the recordings of past webinars

You can view the past three programs on my Archived Webinars page.

Related posts:

101 Ways to Market Your Language Program (10 Free webinars) http://wp.me/pNAh3-1j6

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Share or Tweet this post:  Calling all language / literacy program managers: Want feedback on your business card? http://wp.me/pNAh3-1lo

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.