Join us tomorrow for the second in a series of ten free webinars on how to market and promote your literacy program or language school.
These webinars highlight different ideas from 101 Ways to Market Your Language Program. Every week you get practical, low-cost ideas to help you promote your program. Best of all, you’ll get to connect with others on line who are also interested in the same topic, ask questions and interact.
The webinars are 30 to 60 minutes in length. Bring a pen and paper. I’m going to give you lots of ideas you can implement right away.
Webinar #2 of 10 – What to expect
Tomorrow’s webinar will focus on:
- How to set marketing goals
- How to identify a target market
- The difference between “end users” and “target market”
- How to budget for marketing and promotion
There are some time zone changes coming up around the world, so double-check these times against your local area:
Wednesday, March 28, 2012
Point of origin – 14:00 (2:00 p.m.) Mountain Time, March 21, 2012 – Calgary / Edmonton
16:00 (4:00 p.m.) – Eastern Time – Toronto / New York
20:00 (8:00 p.m.) – Greenwich Time – London, England
22:00 (10:00 p.m.) – Eastern European Time – Athens / Istanbul
05:00 (5:00 a.m.) – following day – Japan Standard Time – Tokyo
To join the webinar, click here: http://meet11548754.adobeconnect.com/saraheaton/ — There is no need to register. These webinars are free and open to everyone. Seating is limited though, so sign on early.
I’ll record the and post it so you can view it later, too.
Here’s what we’ll cover in upcoming webinars:
Week #3 – Focus on benefits, writing marketing materials
Week #4 – Business cards, newsletters, signs and other communications
Week #5 – What makes people care about you. How to stand out from the crowd.
Week #6 – Specialty tips for programs at large institutions
Week #7 – Relationship marketing. The power of connections.
Week #8 – It’s how you make them feel. Adding personal touches that make all the difference
Week #9 – Effective follow up with your marketing and not giving up too soon.
Week #10 – Social media for marketing
All you have to do is block off Wednesdays in your calendar at your corresponding local time and then log in using the link above.
If you can’t make the webinar, and you’d like to ask a question about the topic, feel free to leave me a comment. I’ll do my best to answer questions that come in before the program during the webinar. You can watch the recording to get the answer to your question, or I’ll answer you back in the comment section.
Related posts:
Webinar recording: 101 Ways to Market Your Language and Literacy Program (#1) http://wp.me/pNAh3-1jF
101 Ways to Market Your Language Program (10 Free webinars) http://wp.me/pNAh3-1j6
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Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.
Posted by Sarah Elaine Eaton, Ph.D. 
Learning, Teaching and Leadership 
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