Webinar recording: 101 Ways to Market Your Language and Literacy Program (#5)

April 20, 2012

In the fifth of ten webinars today on how to market your language or literacy program we talked about

  • What a “unique selling proposition” or “USP” is and how to articulate yours
  • horizontal vs. vertical markets
  • packaging your courses

Here’s the recording of Webinar #5:

Please “like” the YouTube video if you find these recordings helpful!

Join us next week for Class #6. It will focus on speciality tips for programs at large institutions. Get more details here.

Related posts:

101 Ways to Market Your Language Program (10 Free webinars) – Program overview and login instructions

#1 Webinar recording: 101 Ways to Market Your Language and Literacy Program 

#2 Webinar recording: 101 Ways to Market Your Language and Literacy Program

#3 Webinar recording: 101 Ways to Market Your Language and Literacy Program

#4 Webinar recording: 101 Ways to Market Your Language and Literacy Program

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Share or Tweet this post: Webinar recording is up! Tips for Marketing Your Language and Literacy Program (#5) http://wp.me/pNAh3-1mZ

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Free webinar: Learning the 21st century way: Making sense of how to use social media for learning

April 16, 2012

Over the past decade social media has changed how individuals connect online and share information and how organizations interact with stakeholders and customers. Did you know that social media is now being incorporated into learning programs from Kindergarten right on up through adult education? Does it really add any value to the learning process?

Join Literacy Nova Scotia and me for a 60-minute webinar on Wednesday, April 18. I’ll share exactly how I incorporated social media into one of my classes, what worked, what didn’t and what you can do in your own teaching or training practice to effectively integrate social media — and why you might want to.

Participant Outcomes

By the end of this program you will:

  • Have a basic understanding of how social media can add value to your learning programs
  • Gain insight into how to incorporate social media into a lesson plan
  • Get ideas on how to assess activities using social media
  • Get ideas on how to incorporate social media into your own learning programs

Webinar content

  1. Emerging technology trends in education. Where have we come from and where are we going?
  2. Case study: How I successfully incorporated Twitter into a university-level Effective Learning class.
  3. The pedagogical value of social media: What’s in it for the learners?
  4. Assessment of learning activities that use social media. What works, what doesn’t and why.
  5. Tips on how to incorporate social media into your own teaching practice.

Participant materials (provided to all registrants)

  • Twitter for Teachers – 25-page .pdf manual to help you get started with Twitter.
  • Sample Twitter activity.
  • Sample evaluation for a social media activity.

Requirement: A high-speed Internet connection with a sound card (so you can hear me).

Date and time: April 18, 2012, 12:00 noon – 1:00 p.m. Atlantic Time

Thanks to Literacy Nova Scotia’s generous sponsorship, this is event is free for participants. You need to register though, as space is limited.

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Share or Tweet this post: Free webinar: Learning the 21st century way: Making sense of how to use social media for learning http://wp.me/pNAh3-1mH

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Webinar recording: 101 Ways to Market Your Language and Literacy Program (#4)

April 13, 2012

In the fourth of ten webinars today on how to market your language or literacy program, we had participants from Canada, the U.S., London and Israel. I was thrilled to see some of the same names on the participant list. I’m starting to get to know you, and enjoying every second of it!

This program focused on:

  • Business cards
  • Stationery
  • Signage

Here’s the recording of Webinar #4:

Join us next week for Class #5. It will focus on how to stand out from the crowd. Get more details here.

Related posts:

101 Ways to Market Your Language Program (10 Free webinars) – Program overview and login instructions

#1 Webinar recording: 101 Ways to Market Your Language and Literacy Program 

#2 Webinar recording: 101 Ways to Market Your Language and Literacy Program

#3 Webinar recording: 101 Ways to Market Your Language and Literacy Program

__________________________

Share or Tweet this post: Webinar recording is up! Tips for Marketing Your Language and Literacy Program (#4) http://wp.me/pNAh3-1mi

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Webinar recording: 101 Ways to Market Your Language and Literacy Program (#3)

April 4, 2012

We had the third of 10 webinars today on how to market your language or literacy program. Today we had participants from Canada, the U.S., and Israel. I was so thrilled to see people there from so many different places, and diverse programs.

This program focused on:

  • How to write marketing copy
  • Features vs. benefits
  • Tips and tricks for writing effective marketing materials

Here’s the recording of the 24-minute program:

Join us next week for Class #4. It will focus on how written communications such as business cards, letter head and signage. Get more details here.

Related posts:

101 Ways to Market Your Language Program (10 Free webinars) – Program overview and login instructions

#1 Webinar recording: 101 Ways to Market Your Language and Literacy Program 

#2 Webinar recording: 101 Ways to Market Your Language and Literacy Program

__________________________

Share or Tweet this post: Webinar recording: 101 Ways to Market Your Language and Literacy Program (#3)  http://wp.me/pNAh3-1ld

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Webinar recording: 101 Ways to Market Your Language and Literacy Program (#2)

March 29, 2012

We had the second of 10 webinars today on how to market your language or literacy program. Today we had participants from Canada, the U.S., the U.K. and Israel. I was so thrilled to see people there from so many different places, and diverse programs.

This program focused on:

  • How to set marketing goals
  • How to identify a target market
  • The difference between “end users” and “target market”
  • How to budget for marketing and promotion

Here’s the recording of the 45-minute program:

Join us next week for Class #3. It will focus on how to write marketing materials and focussing on the benefits. Get more details here.

Related posts:

101 Ways to Market Your Language Program (10 Free webinars) – Program overview and login instructions

Webinar recording – Week #1: 101 Ways to Market Your Language and Literacy Program 

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Share or Tweet this post: Webinar recording: 101 Ways to Market Your Language and Literacy Program (#2) http://wp.me/pNAh3-1kv

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.