Tomorrow’s free webinar on marketing literacy and language schools – Writing effective marketing copy

April 3, 2012

Join us tomorrow for the third in a series of ten free webinars on how to market and promote your literacy program or language school.

These webinars highlight different ideas from 101 Ways to Market Your Language Program. Every week you get practical, low-cost ideas to help you promote your program. Best of all, you’ll get to connect with others on line who are also interested in the same topic, ask questions and interact.

The webinars are  30 to 60 minutes in length. Bring a pen and paper. I’m going to give you lots of ideas you can implement right away.

Webinar #3 of 10 – What to expect

Tomorrow’s webinar will focus on:

  • How to set write effective marketing copy
  • Features vs. benefits
  • Tips and tricks to improve your marketing

Webinar time

Date: Wednesday, April 4, 2012

There are some time zone changes coming up around the world, so double-check these times against your local area:

Point of origin – 14:00 (2:00 p.m.) Mountain Time, March 21, 2012 – Calgary / Edmonton

16:00 (4:00 p.m.) – Eastern Time – Toronto / New York

20:00 (8:00 p.m.) – Greenwich Time – London, England

22:00 (10:00 p.m.) – Eastern European Time – Athens / Istanbul

05:00 (5:00 a.m.) – following day – Japan Standard Time – Tokyo

How to log in

There is no need to register. These webinars are free and open to everyone. Seating is limited though, so sign on early.

To join the webinar, simply click here: http://meet11548754.adobeconnect.com/saraheaton/

Will it be recorded?

You bet. I’ll record the program and post it within 24 hours or so.

No charges or fees to watch recorded programs.

What will future webinars cover?

Here’s what we’ll cover in upcoming webinars:

  • Week #4 – Business cards, newsletters, signs and other communications
  • Week #5 – What makes people care about you. How to stand out from the crowd.
  • Week #6 – Specialty tips for programs at large institutions
  • Week #7 – Relationship marketing. The power of connections.
  • Week #8 – It’s how you make them feel. Adding personal touches that make all the difference
  • Week #9 – Effective follow up with your marketing and not giving up too soon.
  • Week #10 – Social media for marketing

All you have to do is block off Wednesdays in your calendar at your corresponding local time and then log in using the link above.

If you can’t make the webinar, and you’d like to ask a question about the topic, feel free to leave me a comment. I’ll do my best to answer questions that come in before the program during the webinar. You can watch the recording to get the answer to your question, or I’ll answer you back in the comment section.

Related post:

101 Ways to Market Your Language Program (10 Free webinars) http://wp.me/pNAh3-1j6

Recordings of past programs:

Webinar #1: Recording: 101 Ways to Market Your Language and Literacy Program http://wp.me/pNAh3-1jF

Webinar #2: Recording: 101 Ways to Market Your Language and Literacy Program http://wp.me/pNAh3-1kv

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Share or Tweet this post:  Tomorrow’s free webinar on marketing literacy and language schools – Writing effective marketing copy http://wp.me/pNAh3-1kH

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Tomorrow’s free webinar on marketing literacy and language schools – Setting marketing goals, target markets, budgets

March 27, 2012

Join us tomorrow for the second in a series of ten free webinars on how to market and promote your literacy program or language school.

These webinars highlight different ideas from 101 Ways to Market Your Language Program. Every week you get practical, low-cost ideas to help you promote your program. Best of all, you’ll get to connect with others on line who are also interested in the same topic, ask questions and interact.

The webinars are  30 to 60 minutes in length. Bring a pen and paper. I’m going to give you lots of ideas you can implement right away.

Webinar #2 of 10 – What to expect

Tomorrow’s webinar will focus on:

  • How to set marketing goals
  • How to identify a target market
  • The difference between “end users” and “target market”
  • How to budget for marketing and promotion

There are some time zone changes coming up around the world, so double-check these times against your local area:

Wednesday, March 28, 2012

Point of origin – 14:00 (2:00 p.m.) Mountain Time, March 21, 2012 – Calgary / Edmonton

16:00 (4:00 p.m.) – Eastern Time – Toronto / New York

20:00 (8:00 p.m.) – Greenwich Time – London, England

22:00 (10:00 p.m.) – Eastern European Time – Athens / Istanbul

05:00 (5:00 a.m.) – following day – Japan Standard Time – Tokyo

To join the webinar, click here: http://meet11548754.adobeconnect.com/saraheaton/ — There is no need to register. These webinars are free and open to everyone. Seating is limited though, so sign on early.

I’ll record the and post it so you can view it later, too.

Here’s what we’ll cover in upcoming webinars:

Week #3 – Focus on benefits, writing marketing materials

Week #4 – Business cards, newsletters, signs and other communications

Week #5 – What makes people care about you. How to stand out from the crowd.

Week #6 – Specialty tips for programs at large institutions

Week #7 – Relationship marketing. The power of connections.

Week #8 – It’s how you make them feel. Adding personal touches that make all the difference

Week #9 – Effective follow up with your marketing and not giving up too soon.

Week #10 – Social media for marketing

All you have to do is block off Wednesdays in your calendar at your corresponding local time and then log in using the link above.

If you can’t make the webinar, and you’d like to ask a question about the topic, feel free to leave me a comment. I’ll do my best to answer questions that come in before the program during the webinar. You can watch the recording to get the answer to your question, or I’ll answer you back in the comment section.

Related posts:

Webinar recording: 101 Ways to Market Your Language and Literacy Program (#1) http://wp.me/pNAh3-1jF

101 Ways to Market Your Language Program (10 Free webinars) http://wp.me/pNAh3-1j6

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Share or Tweet this post:  Tomorrow’s free webinar on marketing literacy and language schools – Setting marketing goals, target markets, budgets http://wp.me/pNAh3-1k6

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Living, loving and learning languages – An appreciation event for language teachers and literacy tutors

March 23, 2012

Today at the University of Calgary I’m doing a presentation for language teachers and literacy tutors. It is not a research talk, but rather an appreciation event that takes a light-hearted look at teachers, tutors and other instructors who work in informal, non-formal and formal language learning contexts and how we can build the profession — and help our students — by collaborating, rather than competing.

If you are in Calgary, please join us!

Language Research Centre, D-419

University of Calgary

2500 University Dr. NW

Calgary, Alberta

2:00 – 2:55 p.m.

View this document on Scribd

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Share or Tweet this post: Living, loving and learning languages – An appreciation event for language teachers and literacy tutors – http://wp.me/pNAh3-1jR

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


101 Ways to Market Your Language Program (10 Free webinars)

March 14, 2012

What an amazing week! My blog is just over 2 years old and this week, we topped 100,000 all-time views and 200 subscribers.

It’s definitely time to celebrate.

10 Free Webinars on How to Market and Promote Your Language or Literacy Program

Over the next 10 weeks, I’m going to host a free webinar every week. Each one will highlight different ideas from 101 Ways to Market Your Language Program. Every week you’ll get practical, low-cost ideas to help you promote any language or literacy program. Best of all, you’ll get to connect with others on line who are also interested in the same topic, ask questions and interact.

The webinars will be 30 to 60 minutes in length. Bring a pen and paper. I’m going to give you lots of ideas you can implement right away.

We’ll do the webinars for the next ten Wednesdays: March 21 to May 23, 2012

There are some time zone changes coming up around the world, so double-check these times against your local area:

Point of origin – 14:00 (2:00 p.m.) Mountain Time, March 21, 2012 – Calgary / Edmonton

16:00 (4:00 p.m.) – Eastern Time – Toronto / New York

20:00 (8:00 p.m.) – Greenwich Time – London, England

22:00 (10:00 p.m.) – Eastern European Time – Athens / Istanbul

05:00 (5:00 a.m.) – following day – Japan Standard Time – Tokyo

To join the webinar, click here: http://meet11548754.adobeconnect.com/saraheaton/ — There is no need to register. These webinars are free and open to everyone. Seating is limited though, so sign on early.

I’ll record each webinar and post it so you can view it later, too.

This is essentially a 10-week course designed to take you through the entire book from beginning to end. I’ll include some marketing “best practices” and show you how to start thinking about promoting your programs to ensure they are sustainable over the long term. I’ll share some case studies and stories, along with lots of practical “how to” information that you can use right away.

Here’s what we’ll cover

Week #1 – How to develop your marketing strategy and plan

Week #2 – Setting marketing goals, target markets, budgets

Week #3 – Focus on benefits, writing marketing materials

Week #4 – Business cards, newsletters, signs and other communications

Week #5 – What makes people care about you. How to stand out from the crowd.

Week #6 – Specialty tips for programs at large institutions

Week #7 – Relationship marketing. The power of connections.

Week #8 – It’s how you make them feel. Adding personal touches that make all the difference

Week #9 – Effective follow up with your marketing and not giving up too soon.

Week #10 – Social media for marketing

All you have to do is block off the next 10 Wednesdays in your calendar at your corresponding local time and then log in using the link above. It’s that easy. And it’s my way of showing my appreciation to you.

Thank you to everyone who has viewed the blog, left a comment or subscribed. I really love the work I do and being able to share with you, learn from you and engage with you inspires me every single day.

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Share or Tweet this post: 101 Ways to Market Your Language Program (10 Free webinars) http://wp.me/pNAh3-1j6

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


You can raise me up: The lasting impact of a teacher’s words (A year of inspired insights #6)

February 20, 2012

I had been teaching for about three years when Bob came into my class. A retired engineer with a gentle personality, Bob had been to Mexico several times and wanted to learn Spanish.

As language teachers I think we are sometimes drawn to those students who show a natural affinity for the language. We praise them to their faces and quietly marvel at their skills in the staff room when we are talking with our colleagues.

Bob was most definitely not that student. Bob was highly intelligent. Before retirement, he had been a successful engineer for several decades. When it came to Spanish though, it was like his brain functioned in slow motion.

When it came to speaking, I wondered how a Canadian could seemingly gain a southern American twang when pronouncing Spanish. It was like fingernails down a chalkboard.

Sarah Eaton speaker presenter keynote education literacyWhat Bob lacked in natural talent, he made up for in tenacity and enthusiasm. Like Kyle, he won my professional heart with “do or die” attitude. His homework was done every day. He made up his own flash cards. He practiced the dialogues. He got extra tutoring. Bob decided that this his thing and there was no stopping him.

He’d come into class and tell me about the move he watched in Spanish over the weekend or the audio book in Spanish he had found at the library. He found the stores in town that carried Latin American products and not only did he become a frequent customer, he got to know the staff. His passion for the language and Latin American culture was effervescent and contagious.

Bob passed his first course and his second, and then a third. He spent the summers in Mexico taking immersion programs. He progressed but very slowly. The twang and choppiness of his spoken language always sounded a bit like fingernails down a chalkboard.

After Bob had made it through his basic level classes, he had a choice of what classes to take. He came to me for advice. Part of me wanted to say, “Look, amigo, you are wasting your time and your money. Seriously, you just don’t have any talent for this stuff…” but something stopped me.

I dreamed a dream

Sarah Eaton, Sarah Elaine Eaton, speaker, keynote, presenter, language, education, literacy, Calgary, CanadaMy mind went back to my high school years. I had a full slate of courses, was actively involved in student activities and had a part-time job. Some students worked so they could buy more fashionable clothes than their parents could afford. Some of the boys wanted to buy a car. Most of us socked away a few dollars to be able to go to the movies. But the thing I really saved my money for was singing lessons.

I loved to sing. I never had much confidence when it came to singing, so I never tried out for the school musical. Instead, I worked behind the scenes on the set so I could still soak up the experience. I really, really wanted to be on stage, but it would be a cold day in hell before you would ever get me up there, singing in front of people.

I knew that if I took private voice lessons and worked hard, I could do it. My plan was to take singing lessons in grade ten and eleven and try out for the school musical in grade twelve. Even back then I was a long-term planner.

I started with one lesson a week and then moved up to two lessons. I would go over to my singing teacher’s apartment, where she would sit down at her electric piano and proceed to engage me in my favorite learning experience of the week.

I was especially thrilled because she taught me songs in Italian and German. I adored learning to pronounce words in other languages. I learned how to form different sounds in my mouth, to breathe from my belly and project my voice. Those two hours were the highlight of every week.

I would go home and practice in between lessons and my confidence slowly increased.

Every year, Wanda held a recital for her students. The first year we agreed that I was not ready to participate. I still had stage fright and though you’d never know it today, the thought of being in front of an audience caused me so much stress I almost vomited.

By the second year though, I was bouncing off the walls with effervescence. I was ready. I was going to do the recital and that would help me to get ready for the auditions for the school musical. When it came to singing, a child-like delight not only filled my soul, it ran through my veins.

Sarah Eaton, Sarah Elaine Eaton, speaker, keynote, presenter, language, literacy, education, Canada, AlbertaThe day of the recital came. I had rehearsed and felt nervous, but ready. I got up in front of the audience I channeled Giordani’s “Caro Mio Ben” in such an inspired way, you would have thought I was lip synching to an archangel. It was brilliant. I was so happy I cried.

At the beginning of my next voice lesson, Wanda said we could do whatever song I wanted. Filled with confidence, I was already thinking about the school musical. I chose “Somewhere Over the Rainbow,” since I thought I might be able to use it for my audition.

She ended the lesson a few minutes early in order to debrief the recital, “So, how do you feel about how it went?” she asked.

“The practice paid off,” I said. “I wasn’t perfect, but man, it was really the best I have ever done.”

She looked me square in the eye and, “Sarah, it has been two years… I know you really want to do this…” She then said words I have never forgotten, bullets that ripped through my heart in an instant, “I think your energies are best directed elsewhere. You’ll never be a singer.”

Stunned, I asked, “What do you mean? I thought I did OK…”

Wanda replied, “I don’t really know how to say this kindly. This is our last lesson. You will never learn to sing. It’s time for you to go. I have another student coming.”

Shell shocked, I left. In that instant, my confidence vaporized. My enthusiasm for singing would never be the same, knowing that the teacher whom I idolized had banished me. I never tried out f the school musical. Never went back to church choir. For many years, I wouldn’t even sing the national anthem at public events. I was ashamed to open my mouth. The effects of that one day lasted for decades.

The circle of life … and learning

I looked at Bob and said, “Amigo, what class inspires you the most?”

He looked at the calendar and said, “I think this course on Mexican poetry…”

“Then take it,” I said.

Bob went on to take exactly that course, followed by many other courses. He told me once that he spent four hours a day learning Spanish. He travelled throughout Latin America, taking great pleasure in planning out each trip down to the last detail.

He lived and breathed Spanish. Spanish was to Bob what singing had been for me. Even though I had been tempted to tell him that he really didn’t have any natural talent for the language, I didn’t. I knew that what mattered most to him was the joy he got out of learning what he loved.

There can be miracles when you believe

Bob and I have kept in touch over the years. Several years after he had been a student in my class, I was walking down the hallway of our department and I heard Bob in another professor’s office, talking about an upcoming trip to Mexico.

I stopped and listened. He spoke in simple, but grammatically flawless sentences. The words flowed into sentences and the twanginess had all but disappeared from his speech. You could tell that he was not a native speaker, but it was no longer painful to listen to him. “Bob,” I thought to myself, “Happy retirement, amigo. Way to go. You’re living the dream.”

As teachers we are influenced by the idea that those with “natural talent” deserve most of our attention and admiration. We focus a little more on those people who somehow inspire us by their facility to pick concepts up easily and master new skills effortlessly.

Every now and again, you will get a student whose passion for the subject matter fuels their discipline and dedication, as they put in endless hours of practice. We can forget that as teachers, the influence we can have over our students can impact them in ways we can never imagine.

I am quite sure that my signing teacher barely remembers me. If she does, she may just roll her eyes and think, “Remember the girl with that awful voice… poor thing…” I am sure she has no idea that I sobbed for weeks and that despite a secret desire to take more singing lessons again, I have never tried. That day, I was quite literally, shamed into silence.

If I could reach higher (as a teacher)

Our job as teachers is a complex one. At the beginning of our careers we think it is about the subject matter and getting the students to learn the content. As we progress through our careers, we begin to really understand the complexity of what we are doing.   No matter what subject we are teaching, every single one of our students comes to us with hopes and fears, as well as different levels of interest and engagement.

I admit that I my own experiences influence what I say when I assert that an important aspect of our job, is to help students tap into that part of themselves that fuels their drive  and to never, ever tell them they are not good enough. Not every student is going to be a phenomenal prodigy but that doesn’t mean that they can’t be an exemplar of enthusiasm combined with disciplined practice. Being a lifelong learner is not about being sensational at everything we do. It is, in part, about having the belief that what we are learning is worthwhile and that we ourselves are worthwhile.

Sarah Eaton, keynote, speaker, presenter, education, languages, literacyIn one sentence, we as teachers can either raise our students up, or beat them down. The impact and influence we have on our students can be greater than we ever imagine. What about you? What words have teachers said to you that have stayed with you for years to come? Were they encouraging or devastating? What have you said to your own students that you think may have influenced them years after they left your class?

Henry David Thoreau wrote, “If you have built castles in the air, your work need not be lost; that is where they should be. Now put the foundations under them.” As teachers, part of our job includes giving students the tools they need to build their own dreams.

And just for the record… Today when I am driving alone in my car with the windows up and the radio on, I don’t sing songs, I own them. In my little blue Mini Cooper, I am a rock star. I can almost see it, that dream I’m dreaming...”

Related posts:

A year of inspired insights #5: When reason falls on deaf ears

A year of inspired insights #3: Servant leadership in the scullery

A year of inspired insights #2: Conversations change everything

A year of inspired insights #1: There’s a silver lining in every ambulance

My 2012 resolution project: A year of inspired insights

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Share or Tweet this post: You can raise me up: The lasting impact of a teacher’s words http://wp.me/pNAh3-1fK

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.