Webinar recording: 101 Ways to Market Your Language and Literacy Program (#5)

April 20, 2012

In the fifth of ten webinars today on how to market your language or literacy program we talked about

  • What a “unique selling proposition” or “USP” is and how to articulate yours
  • horizontal vs. vertical markets
  • packaging your courses

Here’s the recording of Webinar #5:

Please “like” the YouTube video if you find these recordings helpful!

Join us next week for Class #6. It will focus on speciality tips for programs at large institutions. Get more details here.

Related posts:

101 Ways to Market Your Language Program (10 Free webinars) – Program overview and login instructions

#1 Webinar recording: 101 Ways to Market Your Language and Literacy Program 

#2 Webinar recording: 101 Ways to Market Your Language and Literacy Program

#3 Webinar recording: 101 Ways to Market Your Language and Literacy Program

#4 Webinar recording: 101 Ways to Market Your Language and Literacy Program

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Share or Tweet this post: Webinar recording is up! Tips for Marketing Your Language and Literacy Program (#5) http://wp.me/pNAh3-1mZ

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Webinar recording: 101 Ways to Market Your Language and Literacy Program (#4)

April 13, 2012

In the fourth of ten webinars today on how to market your language or literacy program, we had participants from Canada, the U.S., London and Israel. I was thrilled to see some of the same names on the participant list. I’m starting to get to know you, and enjoying every second of it!

This program focused on:

  • Business cards
  • Stationery
  • Signage

Here’s the recording of Webinar #4:

Join us next week for Class #5. It will focus on how to stand out from the crowd. Get more details here.

Related posts:

101 Ways to Market Your Language Program (10 Free webinars) – Program overview and login instructions

#1 Webinar recording: 101 Ways to Market Your Language and Literacy Program 

#2 Webinar recording: 101 Ways to Market Your Language and Literacy Program

#3 Webinar recording: 101 Ways to Market Your Language and Literacy Program

__________________________

Share or Tweet this post: Webinar recording is up! Tips for Marketing Your Language and Literacy Program (#4) http://wp.me/pNAh3-1mi

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Webinar recording: 101 Ways to Market Your Language and Literacy Program (#3)

April 4, 2012

We had the third of 10 webinars today on how to market your language or literacy program. Today we had participants from Canada, the U.S., and Israel. I was so thrilled to see people there from so many different places, and diverse programs.

This program focused on:

  • How to write marketing copy
  • Features vs. benefits
  • Tips and tricks for writing effective marketing materials

Here’s the recording of the 24-minute program:

Join us next week for Class #4. It will focus on how written communications such as business cards, letter head and signage. Get more details here.

Related posts:

101 Ways to Market Your Language Program (10 Free webinars) – Program overview and login instructions

#1 Webinar recording: 101 Ways to Market Your Language and Literacy Program 

#2 Webinar recording: 101 Ways to Market Your Language and Literacy Program

__________________________

Share or Tweet this post: Webinar recording: 101 Ways to Market Your Language and Literacy Program (#3)  http://wp.me/pNAh3-1ld

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Webinar recording: 101 Ways to Market Your Language and Literacy Program (#2)

March 29, 2012

We had the second of 10 webinars today on how to market your language or literacy program. Today we had participants from Canada, the U.S., the U.K. and Israel. I was so thrilled to see people there from so many different places, and diverse programs.

This program focused on:

  • How to set marketing goals
  • How to identify a target market
  • The difference between “end users” and “target market”
  • How to budget for marketing and promotion

Here’s the recording of the 45-minute program:

Join us next week for Class #3. It will focus on how to write marketing materials and focussing on the benefits. Get more details here.

Related posts:

101 Ways to Market Your Language Program (10 Free webinars) – Program overview and login instructions

Webinar recording – Week #1: 101 Ways to Market Your Language and Literacy Program 

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Share or Tweet this post: Webinar recording: 101 Ways to Market Your Language and Literacy Program (#2) http://wp.me/pNAh3-1kv

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Webinar recording: 101 Ways to Market Your Language and Literacy Program (#1)

March 22, 2012

We had the first of 10 webinars today on how to market your language or literacy program. Here’s the recording of the first 30-minute program:

Join us next week for Class #2. It will focus on setting marketing goals, allocating resources and budgeting. Get more details here.

__________________________

Share or Tweet this post: Webinar recording: 101 Ways to Market Your Language and Literacy Program (#1) http://wp.me/pNAh3-1jF

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.