Webinar recording: 101 Ways to Market Your Language and Literacy Program (#3)

April 4, 2012

We had the third of 10 webinars today on how to market your language or literacy program. Today we had participants from Canada, the U.S., and Israel. I was so thrilled to see people there from so many different places, and diverse programs.

This program focused on:

  • How to write marketing copy
  • Features vs. benefits
  • Tips and tricks for writing effective marketing materials

Here’s the recording of the 24-minute program:

Join us next week for Class #4. It will focus on how written communications such as business cards, letter head and signage. Get more details here.

Related posts:

101 Ways to Market Your Language Program (10 Free webinars) – Program overview and login instructions

#1 Webinar recording: 101 Ways to Market Your Language and Literacy Program 

#2 Webinar recording: 101 Ways to Market Your Language and Literacy Program

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.

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Posted by Sarah Elaine Eaton, Ph.D.

Webinar recording: 101 Ways to Market Your Language and Literacy Program (#2)

March 29, 2012

We had the second of 10 webinars today on how to market your language or literacy program. Today we had participants from Canada, the U.S., the U.K. and Israel. I was so thrilled to see people there from so many different places, and diverse programs.

This program focused on:

  • How to set marketing goals
  • How to identify a target market
  • The difference between “end users” and “target market”
  • How to budget for marketing and promotion

Here’s the recording of the 45-minute program:

Join us next week for Class #3. It will focus on how to write marketing materials and focussing on the benefits. Get more details here.

Related posts:

101 Ways to Market Your Language Program (10 Free webinars) – Program overview and login instructions

Webinar recording – Week #1: 101 Ways to Market Your Language and Literacy Program 

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.

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Posted by Sarah Elaine Eaton, Ph.D.

Webinar recording: 101 Ways to Market Your Language and Literacy Program (#1)

March 22, 2012

We had the first of 10 webinars today on how to market your language or literacy program. Here’s the recording of the first 30-minute program:

Join us next week for Class #2. It will focus on setting marketing goals, allocating resources and budgeting. Get more details here.

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Share or Tweet this post: Webinar recording: 101 Ways to Market Your Language and Literacy Program (#1) http://wp.me/pNAh3-1jF

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.

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Posted by Sarah Elaine Eaton, Ph.D.

Teaching Non-Profits How to Use Webinars Effectively

March 4, 2012

Tomorrow is an exciting day for me. I start teaching another “Build Your Own Webinar” course. This will be the third time I am teaching the program and I’m pretty excited. In the past, we’ve had participants from literacy and other non-profit organizations who run educational programs, as well as entrepreneurs, and people working in small to medium-size businesses.

The course basically teaches people how to build a webinar step-by-step, taking it from concept to delivery. The idea is that by the end of the program, participants have a webinar that is ready to go live.

Here is the course outline:

View this document on Scribd

Here’s what some participants of the webinar programs have said:

“I have nothing but gratitude and thanks for such a well planned and meaningful learning experience. This webinar was pivotal to a new career direction for me.” – Pat Minor, Canadian Parents for French, High River, Alberta, Canada

“Sarah is definitely an expert in her field. The breadth and depth of her information is excellent and she is very willing to share her time and expertise. I have attended several of her webinars. I highly recommend any webinar that she’s presenting in.” – Jeff Hough, Idaho State University, ISU Workforce Training, Pocatello, ID, USA

“Sarah is hugely knowledgeable in e-learning design to ensure that the audience is kept engaged. She also has a keen sense of what works and a broad knowledge of what tools are out there in the marketplace. I’d recommend this webinar to anyone contemplating developing their own programs!” – Peter Temple, Past President, Canadian Association of Professional Speakers, Calgary Chapter, Calgary, Alberta, Canada

“Great practical information for anyone who is looking at venturing into the world of webinar production. Sarah provided practical information and questions to ask when you are looking for a provider that will meet your needs.” – Laura Godfrey, LearningLinks Resource Centre, Calgary, Alberta, Canada

I am excited to meet the participants who will be joining us for this new course. Love working with adult learners who are dedicated to lifelong learning, professional development and using technology to advance the good work they do.

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.

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Posted by Sarah Elaine Eaton, Ph.D.

Webinar programs for professionals offered by Chinook Learning

December 22, 2011

I’m thrilled to be working with Chinook Learning to help them launch their brand new webinar program, starting in January. We have put together a series of webinar aimed at professionals in the corporate and non-profit sectors.

The new programs include:

How to Develop a Social Media Policy

Managing Social Media Disasters

How to Lead Difficult Meetings

How to Use Scribd to Publish Documents Online

Twitter for Professionals

Each program is $45 CAD. Organizations can pay one fee and have a number of participants watch the program from around a boardroom using one common computer to show the webinar. This is excellent value for organizations looking for inexpensive professional development.

All the programs are offered from 12:00 noon to 1:00 p.m. Mountain Time, so they work as a “workplace lunch and learn” program.

Since all of these programs are offered via webinar, registrants from around the globe are welcome to attend.

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.

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Posted by Sarah Elaine Eaton, Ph.D.

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