Today’s free webinar on marketing literacy and language schools: Effective Marketing Follow-Up

May 16, 2012

We’ll have Webinar #9 on Wednesday, May 23.

Today we’re having the ninth in a series of ten free webinars on how to market and promote literacy programs and language schools.

Each webinar highlight different ideas from 101 Ways to Market Your Language Program. Every week you get practical, low-cost ideas to help you promote your program. Best of all, you’ll get to connect with others on line who are also interested in the same topic, ask questions and interact.

The webinars are  30 to 60 minutes in length. Bring a pen and paper. I’m going to give you lots of ideas you can implement right away.

Webinar #9 of 10 – What to expect

Today’s webinar will focus on:

  • Effective follow up.
  • Building patience into your marekting.
  • Not giving up too soon.

Webinar time

Date: Wednesday, May 16, 2012

There are some time zone changes coming up around the world, so double-check these times against your local area:

Point of origin – 14:00 (2:00 p.m.) Mountain Time, May 16, 2012 Calgary / Edmonton

16:00 (4:00 p.m.) – Eastern Time – Toronto / New York

20:00 (8:00 p.m.) – Greenwich Time – London, England

22:00 (10:00 p.m.) – Eastern European Time – Athens / Istanbul

05:00 (5:00 a.m.) – following day – Japan Standard Time – Tokyo

How to log in

There is no need to register. These webinars are free and open to everyone. Seating is limited though, so sign on early.

To join the webinar, simply click here: http://meet11548754.adobeconnect.com/saraheaton/

Will it be recorded?

You bet. I’ll record the program and post it within 24 hours or so. No charges or fees to watch these recorded programs.

What will future webinars cover?

Here’s what we’ll cover in our final program next week:

  • Week #10 – Social media for marketing.

All you have to do is block off Wednesdays in your calendar at your corresponding local time and then log in using the link above.

If you can’t make the webinar, and you’d like to ask a question about the topic, feel free to leave me a comment. I’ll do my best to answer questions that come in before the program during the webinar. You can watch the recording to get the answer to your question, or I’ll answer you back in the comment section.

Related post:

101 Ways to Market Your Language Program (10 Free webinars) http://wp.me/pNAh3-1j6

Recordings of past programs:

#1 Webinar recording

#2 Webinar recording

#3 Webinar recording

#4 Webinar recording

#5 Webinar recording

#6 Webinar recording

#7 Webinar recording

#8 Webinar recording

___________________________

Share or Tweet this post:  Today’s free webinar on marketing literacy and language schools: Effective Marketing Follow-Up http://wp.me/pNAh3-1ph

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Free webinar: Learning the 21st century way: Making sense of how to use social media for learning

April 16, 2012

Over the past decade social media has changed how individuals connect online and share information and how organizations interact with stakeholders and customers. Did you know that social media is now being incorporated into learning programs from Kindergarten right on up through adult education? Does it really add any value to the learning process?

Join Literacy Nova Scotia and me for a 60-minute webinar on Wednesday, April 18. I’ll share exactly how I incorporated social media into one of my classes, what worked, what didn’t and what you can do in your own teaching or training practice to effectively integrate social media — and why you might want to.

Participant Outcomes

By the end of this program you will:

  • Have a basic understanding of how social media can add value to your learning programs
  • Gain insight into how to incorporate social media into a lesson plan
  • Get ideas on how to assess activities using social media
  • Get ideas on how to incorporate social media into your own learning programs

Webinar content

  1. Emerging technology trends in education. Where have we come from and where are we going?
  2. Case study: How I successfully incorporated Twitter into a university-level Effective Learning class.
  3. The pedagogical value of social media: What’s in it for the learners?
  4. Assessment of learning activities that use social media. What works, what doesn’t and why.
  5. Tips on how to incorporate social media into your own teaching practice.

Participant materials (provided to all registrants)

  • Twitter for Teachers – 25-page .pdf manual to help you get started with Twitter.
  • Sample Twitter activity.
  • Sample evaluation for a social media activity.

Requirement: A high-speed Internet connection with a sound card (so you can hear me).

Date and time: April 18, 2012, 12:00 noon – 1:00 p.m. Atlantic Time

Thanks to Literacy Nova Scotia’s generous sponsorship, this is event is free for participants. You need to register though, as space is limited.

___________________________

Share or Tweet this post: Free webinar: Learning the 21st century way: Making sense of how to use social media for learning http://wp.me/pNAh3-1mH

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Thrilled to be nominated for a TechRev Award

April 14, 2012

TechRev Award, nomination Exceptional Webinars, Sarah Eaton, Sarah Elaine Eaton, Calgary, webinar, webinarsOne of the projects I’m involved in is Exceptional Webinars, where we run train-the-trainer programs on how to develop and deliver great webinars. We started in 2011 and have run live courses and workshops, as well as e-learning training programs.

Since we started, we’ve had almost 200 people through the various programs, working with teachers, non-profit organizations, professional speakers, workshop facilitators, adult educators and corporate trainers.

Last week, we were honoured and thrilled to receive a notice saying that we have been nominated for a TechRev Award. Those who are selected as TechRev Innovators meet these criteria:

TechRev Innovators may be at any stage in their company’s life cycle. We are pleased to include those companies who are pre-commercial as well as those who are firmly established with a history of success.
Companies from across the broad spectrum of advanced technology innovation are eligible to be considered for TechRev Innovator recognition.
Global trend analysis may suggest greater potential in certain key sub-sectors such as geomatics, clean tech and wireless, while companies in ICT, life science technologies and advanced engineering among others are also considered important to regional innovation sustainability.
The winners are announced in September. For now, we are honoured to be nominated for the award.
___________________________

Share or Tweet this post: Thrilled to be nominated for a TechRev Award http://wp.me/pNAh3-1lV

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Letting them shine: Working with multi-organizational coalitions

April 3, 2012

A colleague and I were recently asked to facilitate a workshop for a large, multi-organizational coalition that included government, educational and non-profit stakeholders. The coalition includes over 25 organizations who have all joined forces to promote a particular aspect of education.

As facilitators, we were warned that the groups were having difficulty agreeing on a structure for their coalition network and that different stake holders came to the table with different values, philosophies and areas of expertise. Yet, they all wanted to work together. Their lack of consensus was causing concern among some members.

Traditional model of governance

The coalition had a leadership team comprised of senior members of some of the major organizations. The group had been working hard to define what the structure of their coalition would look like. Here is what they came up with:

Eaton International Consulting, Sarah Elaine Eaton, Sarah Eaton, facilitator, speaker, keynote, presenter

Characteristics of the traditional organizational structure

Org charts like this show the typical structure of a traditional organization. This chart could work for a business, a non-profit organization or a public sector organization. The characteristics that define them are fairly uniform:

  • Top-down model (Leaders are at the top)
  • Clear hierarchy
  • Orderly
  • Rigid
  • Governance-focussed
  • Straightforward and easy to understand

Why traditional models do not work for coalitions

In the traditional model there is an underlying assumption that all members who belong to the organization share the same values and that those who are lower down in the pecking order are less qualified, experienced or powerful than those at the top.

In a coalition, every member organization may have a structure like this. Or they may be a “flat organization” with very little hierarchy. In any case, in a coalition, you are bringing together collective wisdom and knowledge for a common purpose. A traditional model of governance does not work because a “pecking order” is unproductive. Members who are not at the top may feel confined and undervalued, when in fact, they have a great deal to contribute. Members at the top of the coalition may feel frustrated because they do not have all the answers and they sense disengagement from those who are lower down in the organizational structure. The result can be feelings of disempowerment, frustration, anger and ultimately, disengagement from the work that everyone has come together to do.

In addition, members may feel pressured to surrender their current organizational culture in order to become part of the new coalition. Members may feel that their identity as an organization is challenged.

The Constellation Model

We presented a different model for the member organizations to consider. This model was developed by Surman & Surman (2008). It captures the complex nature of multiple stakeholders working together based on shared interests and assets.

Constellation model of Social Change, Eaton International Consulting, Sarah Eaton, facilitator

At the top of the model is a “magnetic attractor”, or the purpose that caused all the groups to come together in the first place. This essentially becomes their guiding star, or in less “fluffy” language, their guiding principles. The larger group’s shared purpose is what guides them and drives their actions, defining how they will work together.

This model is light on governance. There is no separate legal entity or incorporation. Instead, action-focussed work teams called “constellations” take on the responsibility for moving certain pieces of the work forward. There is no obligation for a group to exist indefinitely. Once their work on a particular area has been completed, the constellation may be phased out, giving way to new constellations. This “phasing out” is seen as a natural progression of the work, rather than a source of anxiety. It does not mean that the foundation of the larger organization has been shaken in any way.

Instead of a traditional leadership team at the top, there is a stewardship group that serves to empower the various constellations. Their job is to set a strategic direction, monitor the coalition’s overall health. Then, it turns over the energy and power to the working groups. Each group takes the lead on a particular project or set of actions. The general terms of reference for the stewardship group are “as little process as possible”.

This model also includes a third-party secretariat whose job it is to coordinate the overall efforts of the project and troubleshoot problems. Surman and Surman point out that:

“When non-profits set up collaborative projects, they typically… (create) a secretariat within the partner who has the most capacity. This is seldom an ideal solution. Placing the coordination function within one of the partners permanently alters the power dynamic of the group. One partner takes power. The others defer responsibility and lose energy.”

In this model, the secretariat is responsible to both the stewardship team and the constellations.

Characteristics of the Constellation Model

  • Defining traits of this model are:
  • Organizationally complex
  • Lightweight governance
  • Messy
  • Exist through lightweight agreements between members
  • Fiscal and legal responsibility moves around depending on which partner is leading a constellation
  • Leadership and power are shared among members

Our process

We challenged the groups to consider the constellation model in more depth. We asked them which aspects of it resonated with them and how.

We did not tell members that their current structure was wrong or that they needed to change it. We simply presented the constellation model as a tool for further discussion.

Results

  • The group was able to engage deeply in a productive conversation about governance, leadership and structure.
  • Members gained insights into why a traditional organizational structure might not work for them.
  • Individuals who were feeling anxious and undervalued suddenly felt that they had options.
  • The group was able to acknowledge that a structure can be “messy” and still work.

Just as constellations in the sky may seem messy to the untrained eye, each functions well on its own. Sometimes stars burn out… and that is OK. In fact, it is normal and does not mean that the universe is falling apart. There is a natural ebb and flow to all work and process.

As facilitators we were astounded at the depth of conversation and levels of engagement. We brought the constellation to the table as a tool to generate dialogue. The unexpected result for us was a sense of relief, mixed in with excitement. Members felt that they had a better understanding of how many organizations could work together effectively without giving up their own identity or culture.

References:

Here are some of the resources that we drew upon in order to prepare for and deliver the workshop:

Byers, R. (2011). “Models and Elements of Collaborative Governance” from @ A Glance: A Resource of the Healthy Communities Consortium.

Cooperrider, D. L., Whitney, D., & Stavros, J. M. (2003). Appreciative inquiry handbook. Bedford Heights, OH: Lakeshore Publishers.

Koch, J. (2005). The Efficacy of Asset-Based Community Development (ABCD) in the Educational Context. (Master’s Thesis).University of Calgary, Calgary.

Kretzmann, J. P., & McKnight, J. L. (1993). Building Communities from the Inside Out: A Path Toward Finding and Mobilizing a Community’s Assets. Skokie, IL: ACTA Publications.

Kretzmann, J. P., McKnight, J. L., Dobrowolski, S., & Puntenney, D. (2005). Discovering Community Power: A Guide to Mobilizing Local Assets and Your Organization’s Capacity. from the Asset-Based Community Development Institute, School of Education and Social Policy, Northwestern University: http://www.abcdinstitute.org/docs/kelloggabcd.pdf

Storti, C. (1990). The art of crossing cultures. Yarmouth, ME: Intercultural Press, Inc.

Surman, T. (2006, March 15, 2012) Constellation Collaboration: A model for multi-organizational partnership. Retrieved from http://www.socialinnovationexchange.org/files/event/attachments/Constellation%20Model%20Description%20June%209%2706.pdf

Surman, T., & Surman, M. (2008). Listening to The Stars: The Constellation Model of Collaborative Social Change. Social Space. Retrieved from http://socialinnovation.ca/sites/default/files/Constellation%20Paper%20-%20Surman%20-%20Jun%202008%20SI%20Journal.pdf

Wheatley, M. J. (2006). Leadership and the New Science: Discovering Order in a Chaotic World (3rd. ed.). San Francisco: Berrett-Koehler Publishers, Inc.

_________________________________

Share or Tweet this post: Letting them shine: Working with multi-organizational coalitions http://wp.me/pNAh3-1kO

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


A small contribution to a great event: Calgary Learns Life of Learning Awards (LOLAs)

March 28, 2012

When Megan Williams of Calgary Learns sent out an e-mail asking for donations for their silent auction, to be held as part of their Life of Learning Awards (LOLAs), I knew I wanted to do something. I was introduced to the LOLAs a few years back by a colleague who works at Bow Valley College. The awards honour individuals in 3 categories:

  • An adult learner who has achieved outstanding results in a non-credit, part-time adult education setting.
  • A facilitator or instructor of non-credit, part-time adult education who has shown exceptional skill, creativity and understanding.
  • A program designer or director who has made extraordinary and innovative contributions to the promotion, advancement and development of lifelong learning in Calgary.

So this year, when Megan sent out her call, I wanted to do something… and knew it had to be related to learning. As some of you know, I’ve been involved in a project to teach other learning professionals, non-profit organizations and small business people expand their educational program offerings using webinar and e-learning technology. It’s not much, but we have donated one set in our upcoming 5-Week Online “Build Your Own Webinar” Bootcamp.

These awards recognize an outstanding commitment to lifelong learning. Most importantly, the LOLAs recognize and celebrate individuals who work exceptionally hard… and do not always have the chance to shine in the limelight. This event is so inspiring precisely it celebrates those who dedicate themselves to a life of learning, not because they have to, but because they are driven by an insatiable passion to learn… and to share learning with others. It’s hard not to walk away from this event feeling elated.

That’s why I love going every year… and why we wanted to do our part to help. If you’re in Calgary on April 4 consider joining us. I guarantee you’ll leave inspired.

_________

Share or Tweet this post: A small contribution to a great event: Calgary Learns “LOLA” Awards http://wp.me/pNAh3-1kp

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.