A Scholar’s Thoughts About Social Media and Blogging

March 2, 2024

Over the years I have received well-meaning, but ultimately inaccurate — or even harmful — advice from superiors or colleagues at work and friends about how to “do” social media and blogging. I have been reflecting on this topic a lot lately. Here are some things I have been told (which are totally bogus) and my responses to them.

“Facebook should be for personal stuff. Keep work posts to LinkedIn or Twitter/X.”

This is bullshit. Your social media accounts are for whatever you want them to be for. I have had people unfriend or unfollow me on Facebook because they only want to see photos of my personal life. I share some posts about personal things occasionally, but not often… and that’s my choice.

I share stuff on social media channels, in part, to connect with people who have similar interests to me. If those things don’t interest you, I respect that, but don’t preach to me about how to use my own social media accounts.

“Blogging about work-related topics isn’t a hobby. You need non-work-related hobbies.”

Photo by Pixabay on Pexels.com

I remember a senior administrator telling me this. They were criticizing me when I said that I like to blog as a hobby. They opined that hobbies should not have anything to do with work. Your hobbies — what you do outside of work to relax, blow off steam, or decompress — is your own business. If it happens to relate to work, that is also your own business.

I like blogging about things I am interested in. I happen to be interested in topics that relate to my job — ethics, integrity, higher education, etc. No one pays me to blog, so it is not technically work. It’s my blog and I’ll write about whatever I damn well please.

For the record, I have some hobbies that do not relate to my profession, but I may not post about them online. I don’t post photos of every meal I cook, even though cooking is one of my hobbies. What I share on social channels does not represent the entirety of my life.

Well-Meaning but Misplaced Advice About Online Activity

I have found wonderful online communities and individuals whom I would not have connected with any other way, if it were not for social media. In some cases, there are individuals whom I have never met in person, but yet I feel an affinity for, because we share similar interests and have meaningful conversations and interactions about things that are mutually important to us. Over the years, I have found that when I have met someone in real life for the first time that I have had a connection with online about a topic of mutual interest, the real-life encounter is easy, authentic, and often fun.

Conversely, there are people in my social media circles whom I originally met in person that I am not all that close to, or haven’t seen in years or decades. Some of these individuals seem to think it is OK to offer unsolicited advice about how to use my own social media accounts when the reality is that they don’t genuinely care much about me. If they did, they would know that I would find it more supportive if they just appreciated me for who I am, rather than who they want me to be.

Concluding Comments

I am really lucky that I enjoy my work — a lot. I have a great job that happens to align brilliantly with my strengths, expertise, and interests. I recognize this is a privilege and even a luxury. Not everyone has such luxury. Someone said to me recently, “When your interests, passion, and expertise line up with your job, you have hit the proverbial jackpot.”

That comment caused me to reflect on these criticisms in a new way. Before the neoliberalization of higher education, being a scholar was as much a lifestyle as it was a job. Being a scholar is part of my identity. It is part of who I am and I recognize that this a tremendous privilege. There are many things wrong with higher education and the system, as a whole, does not afford most of us the luxury of being scholars. There are many things that I am not good at, and some of them I am downright lousy at. But when it comes to things I am passionate about (e.g., academic integrity), I’m full on — all the time. And you know what? That. Is. Perfectly. OK.

For what it is worth, it has taken me years, no… decades, to get to a place where I can just say that.

Photo by Stanley Morales on Pexels.com

So, I’m just going to own it. I have worked hard — exceptionally hard — for the life that I have, which is that of a scholar. It is not perfect, by any stretch. I dreamed of being a professor from the time I was little. I may not sit around sipping brandy while sitting in a leather chair in a library with shelves lined from floor to ceiling with books. That reality does not exist — at least not for me. My version of being a scholar includes having a messy desk, half-read books strewn all over my untidy house, and active engagement with my online communities, my social media, and my blog.

I am in a stage of my career now, as a tenured associate professor, that I can say things that I felt too vulnerable to say as a precariously-employed or untenured academic. This blog post is for anyone out there who has been chastised or criticized by administrators, colleagues, or anyone else who has made you feel “less than” for being yourself in online spaces and communities. If you want to blog or post about topics that matter to you, I’m right there with you. If those topics relate to your work, that’s cool with me – and this should also be OK to others. If your employer does not oblige you or expect these things from you and you are engaging in these activities because they feel meaningful and important to you, then all the power to you. You may be giving of yourself, your expertise, and your wisdom in ways that extend beyond the requirements of your job – and that can actually be a pretty special and generous thing to do.

What I ask of my colleagues and superiors is that you accept me for who I am. The same goes for colleagues and others who also may be similar to me, colleagues who engage in online and social media activities about stuff that is important to them – especially when it might relate to advocacy, activism, and improving the lives of other people (in my case, students). Reserve your judgements about who a person should be and appreciate them for who they actually are. In my opinion, that is a more genuine form of acceptance, support, and even friendship. In the meantime, I am just going to sit here on a Saturday morning and keep blogging about stuff that matters to me…

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This blog has had over 3.6 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton, PhD, is a faculty member in the Werklund School of Education at the University of Calgary, Canada. Opinions are my own and do not represent those of my employer.

Sarah Elaine Eaton, PhD, Editor-in-Chief, International Journal for Educational Integrity


2013 in review

December 31, 2013

I am so grateful to the long-term and new readers who stopped by my blog this year. I always enjoy reading the year-end report that WordPress sends out to its writers. I thought I’d share this with you and tell you how much I appreciate you being part of this experience. Sometimes I blog for myself, to archive resources or materials, but mostly, I blog to share those resources, ideas and materials with you. This year, the blog had almost a quarter of a million visits. If that isn’t inspiration to keep blogging, then I don’t know what is!

Thank you for being here with me, along this journey of learning, leading and living. Wishing you a fulfilling 2014, full of challenges that make us want to be just a little bit more than we were in 2013, stopping just short of exasperation or frustration… and enough to remind us that every day offers an opportunity.

Here’s an excerpt:

The Louvre Museum has 8.5 million visitors per year. This blog was viewed about 230,000 times in 2013. If it were an exhibit at the Louvre Museum, it would take about 10 days for that many people to see it.

Click here to see the complete report.

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


2012 in review

December 31, 2012

Here’s the 2012 annual report for my blog, prepared by the WordPress.com stats helper monkeys. Thank you to YOU, those who read, like and comment on the posts.  Here’s to another great year of blogging in 2013.

Here’s an excerpt:

About 55,000 tourists visit Liechtenstein every year. This blog was viewed about 200,000 times in 2012. If it were Liechtenstein, it would take about 4 years for that many people to see it. Your blog had more visits than a small country in Europe!

Click here to see the complete report.

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


The 50 Top Leadership Blogs to Watch in 2013

October 22, 2012

Top 50 Leadership Blog to Watch in 2013A friend just sent me a message to say, “Did you know you are on this list?” I went to check out Evan Carmichael’s blog and sure enough, there I am, #29 out of 50.

Considering Dale Carnegie, Robin Sharma and Franklin Covey are in the top 10, I’m especially honoured to be in the top 20. I am not sure how Evan chose his Top 50 Leadership Blogs to Watch in 2013, but I can say that it was a real treat to the beginning of the week to find out I was on his list. I am going to check out the other leadership blogs he mentions. No doubt I’ll subscribe to at least a few of them.

Sometimes people say to me, “I don’t get blogging. Why do you do it?” My answer is that I blog for the same reasons I would engage in a hallway conversation or water cooler chat if I worked in a traditional office: to connect, to share ideas and stories. For me, blogging is a way to reach out to others and engage in dialogue about what matters deeply to me.

Thank you, Evan, for this honour. You’ve got me thinking about what leadership topics I’ll be blogging about in 2013!

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


12 Tips to incorporate blogging into your classes

August 2, 2012

In a recent Master’s of Education course I taught at the University of Calgary, blogging was a required assignment for the students. The program coordinator (my boss) urged me to have the students blog as part of their course. She let me know that the students were enrolled in a graduate certificate program and that the course I was teaching was the first course of their certificate. She said that the certificate had been set up so that students would blog throughout their entire learning experience, as part of every course in their certificate.

The course I taught was on incorporating technology into educational practice. As an avid blogger myself, I was excited by the prospect of incorporating blogging into my teaching practice.

Most of the students were teachers themselves and some of them were technology leaders in their schools, but only one had her own blog.

After having incorporated “blogging for learning” into my teaching practice, here is what I learned:

1. Recommend a blogging service.

We (meaning the course coordinator and I) did not restrict what blogging service the students chose, but we recommended a few (including WordPress and Blogger). We recommended free sites and suggested that students not pay to register their own domain (at least, not to start).

 2. Show students the nuts and bolts of how to set up a blog.

I spent approximately 30 minutes in one class, showing students the “behind the scenes” of my own WordPress blog. Using an LCD projector, hooked up to a computer with an Internet connection, I took my students on a virtual tour of my own WordPress dashboard. I showed them how to choose a theme, write a post and then publish that post. They appreciated the demo and it gave them confidence to get started.

3. Give them time to set up their blog.

One student reported that it took her two hours to set up her blog. This included familiarizing herself with the dashboard, selecting a theme and figuring out how to post. Even for those who are into technology, setting up your first blog can seem overwhelming until you get the hang of it. The students needed dedicated time to figure out the practicalities of their blog.Sarah Elaine Eaton, speaker, presenter, keynote, technology, social media, Calgary, Canada, educator, education, professional development

 4. Link the blogs to the course content.

Emphasize that the topics that students post on need to relate to the cours content. Topics covered in class or questions raised during class were some suggestions. At times, I would encourage students to think about their blog by saying in class, “That is good fodder for a blog post.” This helped them to think about what a learning blog is and what topics make for good blog posts.

5. Assign a certain number of postings.

In our course, students had to publish a minimum of four posts throughout their course. Their instructions included “keeping up-to-date with postings throughout the course”. About half of the students were able to do this. The other half waited until the end of the course and then published three or four postings at once. Many students admitted to having their blogs in draft form, but did not feel ready to publish them.

6. Assign a minimum number of words for each post.

In our course, students’ blog posts had to be a minimum of 200 words. This meant that writing was part of the assignment. It was not enough to post a graphic or a video without a reflective response.

7. Encourage multimedia.

In addition to the 200 words, I encouraged students to post videos, graphics, Wordles and other multimedia to their blogs. Since our course was about incorporating technology into inquiry-based learning, this was appropriate. Some students were able to incorporate media quite easily, but others struggled with this.

8. Encourage students to include a blogroll.

Students were expected to read and comment on each other’s posts. To help them with this, we had each student post their blog address in our online class Blackboard site. I encouraged each student to include a blog roll on their own blogs, so they could easily access each other’s blogs. Not all the students figured out how to do this, but most of them were able to set up a blog roll. This helped them to keep track of each other’s blogs more easily.

9. Include commenting and interactivity as part of the assignment.

Part of the learning task included students commenting on their classmates’ blog posts at least twice. These comments counted as part of their grade for the assignment. Students were asked to post thoughtful and reflective comments that went beyond “Good post!” or “I liked this”. This proved to be problematic at the beginning, as some students had difficulty figuring out how to approve comments. Until they did, their peers’ comments did not show up on their blogs. Once the students figured out how to approve each other’s comments, this went much more smoothly.

10. Talk about blogging in class.

Not only did I highlight topics or questions that would make good blog posts, we also talked about the process of blogging in class. One student was excited to announce that someone from another country had read her blog post and “liked” it, using the “like” button in WordPress. Until then, she had no idea that anyone outside our class might read her blog posts. Knowing that another educator, whom she did not know, read and liked her post gave her great inspiration to keep writing. Her story also inspired the other students to think about how blogging can help them connect with others on a broader scale.

11. Differentiate between a personal and professional / educational blog.

Not only did I provide written instructions on the course outline, I also supported the written instructions with an in-class demo and ongoing discussions in class about blogging and how to use blogging for learning or professional teaching purposes. A couple of students had trouble figuring out how blogging for class differed from personal blogging. We talked about how a personal blog might include more family photos, recipes or other personal information, while a professional learning blog would include topics more focussed on work and our professional lives.

12. Help students find their blogging voice.

I made it clear that since the students were also professionals and teachers, that their blog was an extension of their professional selves. Some students initially found this a bit diffiult and said that they did not know what tone of voice to use in their blog. We had a conversation about language register and how a learning blog was one step down from a formal research paper and probably one step up from very informal conversations. By the end of the course, most of the students had found a happy medium.

Overall, the process of working with these adult learners (who are also teachers) in helping them learn how to blog was both challenging and rewarding. In the beginning, I had assumed (incorrectly) that since they had high levels of technology literacy and many of them teach tech as part of their professional practice, that they would find it easy to blog. In reality, it took time for them to learn the nuts and bolts of how to blog, to learn what topics made for a good blog post and to learn how to find their voice as a blogger.

In the end, they did extremely well with their blogs and I have subscribed to all of them. I am excited to see how they progress with blogging in thier next course.

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.