Marketing and promoting literacy with webinars

June 20, 2012

Marketing and promoting literacy with webinars (cover) - Sarah Elaine EatonAre you interested in using webinars or webcasting in your literacy organization? This report offers practical suggestions for literacy practitioners and program administrators on how to use webinar technology to promote and market literacy. The report is divided into sections that offer ideas on webinars for learners, for staff and volunteers and for the general public.

A checklist is provided of helpful tips on how to make your webinar day a success.

This report is available for free as a downloadable .pdf from Onate Press.

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If you are interested in booking me (Sarah Eaton) for a presentation, keynote or workshop (either live or via webinar) contact me at sarahelaineeaton (at) gmail.com. Please visit my speaking page, too.


Share your story, share your wisdom: How to make learning memorable

June 14, 2012

There I sat in my professor’s office, sobbing. “But it is such a lousy grade,” I said. “I’ll never get another scholarship. Then, how will I pay for school? I’ll have to drop out.”

I hated statistics, but it was a mandatory course in my research program. My grade was a passing one, but just barely.

Tim, in his Northern English fashion, didn’t really have much use for tears, but he knew that I was hurting. He retorted, “Look, you’re not going to drop out of school. It will work out just fine.”

“But how?” I sniveled.

“Let me tell you about the time I got a terrible grade in one of my courses in grad school…” He went on to tell me about an experience that paralleled my own. “I made it through OK, and so will you. After you’ve crossed that stage and you have your degree in hand, no one is going to ask you what your grade in statistics was! You passed. That’s enough. Now go on, and get back to work.”

Having my teacher and mentor share a story with me about his own shortcomings did not diminish his professional excellence in my eyes; in fact, it made me respect him even more. My point to you is this: Through our personal stories, as teachers we have an opportunity to create memorable learning experiences that motivate, inspire and teach our learners.

Here are some tips on how to incorporate stories into your teaching practice:

Be vulnerable 

Stories that show your humanity and your vulnerability are likely to resonate the most deeply with others. We are not talking about melodramatically pulling all your skeletons out of the closet and putting them on parade. It is about show-ing that you, too, are human. Adult learners in particular, can be hampered by a fear of failure. By sharing our failures and vulnerabilities, we become approachable and believable.

Get personal (just a little) 

Stories that are drawn from your own experience will have the most impact. Professional speaker, Patricia Fripp calls it “mining your experience”. Find the golden nuggets of your life and polish them. Then offer them as gifts of the heart.

Unless there is a good reason to do otherwise, tell your stories using the first person. They are your stories, after all.

Speak your truth 

Your stories will be more believable if they are true. A little bit of literary license is allowed, but at least 90% of the story should be accurate and true. If there is too much embellishment, others will pick up on it. If they do, then you lose credibility as a storyteller — and as a teacher. It is OK to massage the truth, just don’t stretch it too far.

Keep it short 

Keep your stories crisp, clean and to the point. Someone once told me that a story that relates directly to your lesson should take up a maximum of 5% of your teaching time. In a 60-minute class, your story should be a maximum of 3 minutes. If it is longer, students may tune out or get impatient. I have used that guideline in my teaching practice and it seems to work well.

Focus on the learner 

Your teaching stories may be about you, but they are for your learner. Edit out unnecessary details. Ask yourself, “How will this story help my learners?”

Make a point 

In teaching, we do not tell stories to simply to entertain our students. We use the entertainment and emotional elements of a story to create memorable learning experiences. The connection between your story and the point you are trying to make may not be obvious to the listener. Use transitional phrases such as “My point to you is…” to help others contextualize the story you have just shared with them.

How can you create memorable learning experiences for your students with stories? Your life is a gold mine of experience. What nuggets of life do you have to share with your students? The wisdom contained within them is priceless.

Related posts: 

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If you are interested in booking me (Sarah Eaton) for a presentation, keynote or workshop (either live or via webinar) contact me at sarahelaineeaton (at) gmail.com. Please visit my speaking page, too.


Engaging through eLearning: Key factors to make webinars and virtual learning effective

June 6, 2012

Tomorrow I’ve been invited to do a professional development workshop for the Calgary chapter of the Canadian Society of Training and Development. The session is:

“Engaging through eLearning: Key factors to make webinars and virtual learning effective”

We are going to talk about:

  • What makes e-learning (in)effective
  • Best practices for e-learning and webinars
  • Increasing learner engagement
  • Effective e-learning assessment

If you’re in Calgary, come and join us. Here’s the link to register: http://www.cstd.ca/events/event_details.asp?id=228664

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Share or Tweet this post:  Engaging through eLearning: Key factors to make webinars and virtual learning effective http://wp.me/pNAh3-1qO

If you are interested in booking me (Sarah Eaton) for a presentation, keynote or workshop (either live or via webinar) contact me at sarahelaineeaton (at) gmail.com. Please visit my speaking page, too.


Marketing your language or literacy program: 10 webinars recorded

May 31, 2012

This week we wrapped up our 10-week webinar series on how to market your literacy or language program. Nine of the ten programs featured ideas from  101 Ways to Market Your Language Program. The 10th and final webinar focused on social media, including:

  • Brief overview of social media marketing for non-profit and educational programs
  • Building your social media capacity to market your programs more effectively.
  • Do’s and dont’s of social media marketing.

Here is the tenth webinar recording for you. There are links to the other nine programs below.

If you like these webinars and find them helpful, please share them with others, leave a comment or “like” the video on YouTube.  Thanks to everyone who joined us.

Related post and recordings of past programs:

101 Ways to Market Your Language Program (10 Free webinars) http://wp.me/pNAh3-1j6

#1 Webinar recording: Marketing strategy and planning

#2 Webinar recording: Setting marketing goals and budgets

#3 Webinar recording: Writing effective marketing copy

#4 Webinar recording: Developing written marketing materials

#5 Webinar recording: Identifying what makes you unique

#6 Webinar recording: Speciality tips for programs at large institutions

#7 Webinar recording: The power of your connections

#8 Webinar recording: Relationship marketing

#9 Webinar recording: Effective marketing follow-up

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Share or Tweet this post:  Marketing your language or literacy program: 10 webinars recorded http://wp.me/pNAh3-1qC

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Tomorrow: Free webinar on using social media to market literacy and language programs

May 29, 2012

Tomorrow we wrap up our series of ten free webinars on how to market literacy programs and language schools.

Each webinar has highlighted different ideas from 101 Ways to Market Your Language Program. Tomorrow is a little different in that the ideas and strategies provided are brand new information, not published in the book. The program will be  30 to 60 minutes in length. Bring a pen and paper. I’m going to give you lots of ideas you can implement right away.

Webinar #10 of 10 – What to expect

Today’s webinar will focus on:

  • Brief overview of social media marketing for non-profit and educational programs
  • Building your social media capacity to market your programs more effectively.
  • Do’s and dont’s of social media marketing.

Webinar time

Date: Wednesday, May 30, 2012

There are some time zone changes coming up around the world, so double-check these times against your local area:

Point of origin – 14:00 (2:00 p.m.) Mountain Time, May 16, 2012 Calgary / Edmonton

16:00 (4:00 p.m.) – Eastern Time – Toronto / New York

20:00 (8:00 p.m.) – Greenwich Time – London, England

22:00 (10:00 p.m.) – Eastern European Time – Athens / Istanbul

05:00 (5:00 a.m.) – following day – Japan Standard Time – Tokyo

How to log in

There is no need to register. These webinars are free and open to everyone. Seating is limited though, so sign on early.

To join the webinar, simply click here: http://meet11548754.adobeconnect.com/saraheaton/

Will it be recorded?

You bet. I’ll record the program and post it within 24 hours or so. No charges or fees to watch these recorded programs.

Related post and recordings of past programs:

101 Ways to Market Your Language Program (10 Free webinars) http://wp.me/pNAh3-1j6

#1 Webinar recording: Marketing strategy and planning

#2 Webinar recording: Setting marketing goals and budgets

#3 Webinar recording: Writing effective marketing copy

#4 Webinar recording: Developing written marketing materials

#5 Webinar recording: Identifying what makes you unique

#6 Webinar recording: Speciality tips for programs at large institutions

#7 Webinar recording: The power of your connections

#8 Webinar recording: Relationship marketing

#9 Webinar recording: Effective marketing follow-up

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Share or Tweet this post:  Tomorrow: Free webinar on using social media to market literacy and language programs http://wp.me/pNAh3-1ql

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.