Today’s free webinar on marketing literacy and language schools: Effective Marketing Follow-Up

May 16, 2012

We’ll have Webinar #9 on Wednesday, May 23.

Today we’re having the ninth in a series of ten free webinars on how to market and promote literacy programs and language schools.

Each webinar highlight different ideas from 101 Ways to Market Your Language Program. Every week you get practical, low-cost ideas to help you promote your program. Best of all, you’ll get to connect with others on line who are also interested in the same topic, ask questions and interact.

The webinars are  30 to 60 minutes in length. Bring a pen and paper. I’m going to give you lots of ideas you can implement right away.

Webinar #9 of 10 – What to expect

Today’s webinar will focus on:

  • Effective follow up.
  • Building patience into your marekting.
  • Not giving up too soon.

Webinar time

Date: Wednesday, May 16, 2012

There are some time zone changes coming up around the world, so double-check these times against your local area:

Point of origin – 14:00 (2:00 p.m.) Mountain Time, May 16, 2012 Calgary / Edmonton

16:00 (4:00 p.m.) – Eastern Time – Toronto / New York

20:00 (8:00 p.m.) – Greenwich Time – London, England

22:00 (10:00 p.m.) – Eastern European Time – Athens / Istanbul

05:00 (5:00 a.m.) – following day – Japan Standard Time – Tokyo

How to log in

There is no need to register. These webinars are free and open to everyone. Seating is limited though, so sign on early.

To join the webinar, simply click here: http://meet11548754.adobeconnect.com/saraheaton/

Will it be recorded?

You bet. I’ll record the program and post it within 24 hours or so. No charges or fees to watch these recorded programs.

What will future webinars cover?

Here’s what we’ll cover in our final program next week:

  • Week #10 – Social media for marketing.

All you have to do is block off Wednesdays in your calendar at your corresponding local time and then log in using the link above.

If you can’t make the webinar, and you’d like to ask a question about the topic, feel free to leave me a comment. I’ll do my best to answer questions that come in before the program during the webinar. You can watch the recording to get the answer to your question, or I’ll answer you back in the comment section.

Related post:

101 Ways to Market Your Language Program (10 Free webinars) http://wp.me/pNAh3-1j6

Recordings of past programs:

#1 Webinar recording

#2 Webinar recording

#3 Webinar recording

#4 Webinar recording

#5 Webinar recording

#6 Webinar recording

#7 Webinar recording

#8 Webinar recording

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Free webinar: Learning the 21st century way: Making sense of how to use social media for learning

April 16, 2012

Over the past decade social media has changed how individuals connect online and share information and how organizations interact with stakeholders and customers. Did you know that social media is now being incorporated into learning programs from Kindergarten right on up through adult education? Does it really add any value to the learning process?

Join Literacy Nova Scotia and me for a 60-minute webinar on Wednesday, April 18. I’ll share exactly how I incorporated social media into one of my classes, what worked, what didn’t and what you can do in your own teaching or training practice to effectively integrate social media — and why you might want to.

Participant Outcomes

By the end of this program you will:

  • Have a basic understanding of how social media can add value to your learning programs
  • Gain insight into how to incorporate social media into a lesson plan
  • Get ideas on how to assess activities using social media
  • Get ideas on how to incorporate social media into your own learning programs

Webinar content

  1. Emerging technology trends in education. Where have we come from and where are we going?
  2. Case study: How I successfully incorporated Twitter into a university-level Effective Learning class.
  3. The pedagogical value of social media: What’s in it for the learners?
  4. Assessment of learning activities that use social media. What works, what doesn’t and why.
  5. Tips on how to incorporate social media into your own teaching practice.

Participant materials (provided to all registrants)

  • Twitter for Teachers – 25-page .pdf manual to help you get started with Twitter.
  • Sample Twitter activity.
  • Sample evaluation for a social media activity.

Requirement: A high-speed Internet connection with a sound card (so you can hear me).

Date and time: April 18, 2012, 12:00 noon – 1:00 p.m. Atlantic Time

Thanks to Literacy Nova Scotia’s generous sponsorship, this is event is free for participants. You need to register though, as space is limited.

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Share or Tweet this post: Free webinar: Learning the 21st century way: Making sense of how to use social media for learning http://wp.me/pNAh3-1mH

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


3 Keys to persuading an audience: ethos, logos and pathos

April 16, 2012

Recently I was coaching a group of high school students for a public speaking competition.

The art of persuasion dates back to the ancient Greeks. Aristotle identified the three main elements of persuasion as ethos, logos and pathos. We talked about these classical rhetorical devices that are considered the keys to a persuasive speech:

Ethos (Ethical appeal)

The English word “ethics” is derived from this Greek word.

Your audience must find you ethical and believable. As a speaker, it is your job to convince your audience that you are credible and that you are worth listening to.

Speak with authority, but not arrogance. Be confident, but not condescending. Be the best version of your truly authentic yourself.

An audience’s respect must be earned. Do not take it for granted.

But your credibility alone is not enough. You also need these other elements:

Logos (Logical appeal)

The English word “logic” is derived from this Greek word.

A well-crafted speech is well organized. It has a logical flow. The message is consistent. It can be helpful out outline a speech as part of your preparation. Check that every element of the speech relates to the point you are trying to make.

Do not ramble or go off on tangets. Focus on the point you want to make and stick to your topic.

Scientists and academics will often have a speech that is laden with logical arguments, but forget to include this next critical element…

Pathos (Emotional appeal)

The English words “passion”  and “compassion” are derived from this Greek word.

Your speech must appeal to the audience on an emotional level. Engage their imagination. Take them on a journey of hope. Say something they will remember and that will impact them on a deep level.

End your speech on a positive note to ensure that you are using pathos for maximum effect. Just remember to include your ethical appeal and a logical argument to balance off a passionate delivery.

Together, ethos, logos and pathos are considered the perfect trifecta of a persuasive speech.  Do you incorporate all three when you’re trying to convince someone of your point of view?

For those of you who are teachers: When you teach presentation skills to students do you teach them about ethos, pathos and logos?

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Call for papers: Multidisciplinary Approaches in Language Policy and Planning Conference 2012

April 15, 2012

University of CalgaryAre you interested in language policy and related research? I’m on the organizing committee for this upcoming conference in Calgary and promised I’d share this call for papers. We’d love to have you submit a proposal!

Multidisciplinary Approaches in Language Policy and Planning Conference 2012

September 6 – 8, 2012

University of Calgary, Alberta, Canada

Plenary Speakers

  • Francois Grin, University of Geneva
  • Elana Shohamy, Tel Aviv University
  • Peter Ives, University of Winnipeg

Call for papers

This international conference will be held at the University of Calgary, Canada.  We invite papers that approach language policy from a variety of theoretical and methodological perspectives, and in a variety of contexts, from the local/institutional to national/global.  We invite abstracts (500 words maximum) for papers in any of the following areas:

  • Language policy and political theory
  • Official language policies
  • Language policy and lingua franca
  • Heritage language policies
  • Language policy and globalization
  • Ideologies and language policies
  • Language policies in school settings
  • National identities and language policies
  • Language policy and the economics of the workplace
  • Non-official languages in mainstream classrooms
  • Language policies and social mobility
  • Language attrition, language revitalization and language policies
  • Language policies and transnational communities

Abstracts should be 500 words maximum including all references. The deadline for submissions is June 1, 2012.

Abstracts will be reviewed anonymously by at least two experts in the field. Final decisions will be sent to authors by June 15, 2012.

Each paper presentation should be 20 minutes, with 10 minutes for discussion. You can submit a maximum of two contributions, one as author and one as co-author or discussant.

Principal conference organizers: Dr. Tom Ricento and Dr. Mary O’Brien.

Go here to submit your proposal: http://www.educ.ucalgary.ca/lpp/call-for-papers

Conference website: http://www.educ.ucalgary.ca/lpp/

Click here for a downloadable poster for the conference.

Conference Twitter hashtag: #malpp

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


A language teacher’s legacy (A year of inspired insights #8)

March 24, 2012

The phone rang in the Halifax apartment that I shared with my university roommate. I answered it and heard the voice of my favorite, cousin, Brian. He was calling to wish me a happy 22nd birthday.

Brian was not only my cousin, he was a lifelong mentor and personal hero. He was the first person in my entire extended family to have ever earned a bachelor’s degree. He had a degree in French. Not only did he have a degree, he had a degree in a foreign language. He also spoke Spanish and had travelled throughout Latin America and other parts of the world.

After getting his degree in French, Brian went on to teach English as a Second Language teacher at a CEGEP (college) in the small community of Rouyn-Noranda, Québec, Canada. As a language teacher, Brian was my first professional mentor. He knew that from an early age I wanted to be a teacher too and he encouraged me to pursue that dream.

A taste for adventure

Brian was a much-loved character in our family because of his adventurous nature, his playful sense of humour, an insatiable curiosity about the world around him and most of all, his willingness to try new things.

My mother once told me the story about a time she and might Dad had an argument. My Dad went out to clear his head. Brian happened to call and my Mom told him about the fight. He said, “I know what will make you feel better! I’ll bring over a pizza!”

Brian arrived some time later, with a fresh, hot pizza. As they sat down to eat it, Mom said, “It tastes funny. What’s on it.”

Brian grinned and said, “Octopus!”

Without thinking, she gagged and spit it out. Even though it was the 1970s and my parents did their fair share of experimenting, the idea of eating an octopus was too far out of her comfort zone.

Offended at what he perceived to her ingratitude for the delicacy, and lack of willingness to try new foods, Brian stood up, slammed the pizza box shut and then tucked it sideways under his arm as if it were a book and said, “There’s more to the world than pepperoni!” He too, then took his leave.

But he was easily forgivable and won others over easily. I often wonder if there is a gene in us that predisposes us to be willing to try new things. Like Brian, I have tried my fair share of exotic foods… everything from deep-fried Guatemalan ants to Alberta “prairie oysters” (bull testicles) and cajun alligator. I don’t mind octopus either, if it’s cooked properly.

A deadly secret revealed

Something in his voice on the phone that day didn’t sound right. He was serious, and Brian was almost never serious. “I know it’s your birthday,” he said. “And I am calling to wish you happy birthday, but I have to talk to you about something.”

“O.K.,” I said, sitting down.

“I am HIV positive.”

“What?” I asked, stunned.

Even though Brian had never officially “come out”, he had also never had a girlfriend or a wife. His private life was never a topic of conversation. His numerous trips around the world provided more than enough fodder for entertaining stories. His most recent trip, however, combined with his overly free spirit were to be his demise.

“Are you sure?” I asked, trying to process what I had just heard.

“Yes, I wouldn’t be calling you if I wasn’t sure. The test results are certain. I got it when I was in Thailand. I was stupid. I had unprotected sex.”

The conversation went on from there. It was the early 1990s… We knew about condoms, but their use was not as widespread as they are today. I had never met anyone before who was HIV positive or had AIDS. We cried together on the phone that day and promised to stay in more frequent contact.

Brian’s legacy

Our phone calls increased in frequency from a few times a year to once a month. There were no “phone plans” then. Every long distance call cost money. Brian knew I was a student, so he often initiated the calls. Nevertheless, I did not want to abuse his good nature and spent a fair amount of money on long distance calls, too.

A year later, I started teaching Spanish. I had no formal training as a teacher. I was a Master’s student and had been awarded a “Graduate Teaching Assistantship”. In the department where I studied, that meant I was given a textbook and a list of my students and told, “Go teach”.

In the first year of my teaching career I struggled to plan my lessons and engage my students. I often found myself at a loss for teaching activities that were interesting and purposeful. The textbook we used was not bad, but it contained only one or two activities for key concepts. My students needed more practice.

During one of our regular phone calls, I lamented, “This textbook we are using just doesn’t have enough activities. Do you have any ideas on how I can teach these basic language concepts?”

Brian replied with, “Sure I do! Don’t worry, textbooks often lack either activities or explanation. You get to fill in what the textbook lacks. That’s the fun part! I’ll send you a few ideas…”

The next week, a package arrived in the mail. Brian’s version of “a few ideas” was 75 or so exercises that he had created himself throughout his teaching career. Every activity included annotations about how what parts of speech it focussed on, how to set it up, how to lead the activity, how to evaluate it and how to connect the activity back to the language concept it addressed and how much time to allow for the activity in class.

He also included hand-written file cards as examples to use with the students. The activities included personal annotations such as, “This activity is good when students are low on energy.” or “Don’t use this one unless they already understand verbs in the preset tense.”

It was a treasure trove of knowledge, practical activities, insights and wisdom.

When the package arrived in the mail I called him and said, “Wow! This is incredible!”

Brian replied with, “Good, now try them and let me know how they work.”

“I do have one question though…” It seemed like an obvious question to me, but I needed to ask it. “You teach ESL. I teach Spanish. How are these going to work for me?”

He chuckled and said, “Some of them apply only to English, but most of them will work for any language. I learned some of them from my French professor in university. Try them. You’ll see…”

I put the activities to use immediately. Brian was right. The students responded well and the activities provided solid learning in an entertaining manner. I was thrilled.

Eventually the envelope that the activities had arrived in became tattered. I took the individual activity sheets, 3-hole punched them and put them into a binder. I still have that binder. Over the past 18 years of my teaching career, I have used every single activity at least once. I have used some of them so many times that I no longer have to refer back to the activity sheets. I just “know” them.

Brian passed away in 1995 from AIDS-related causes. His language learning activities became a staple resource for my professional teaching practice. As a young 20-something, it did not occur to me that he was leaving me his legacy. I was trying to navigate a new professional landscape. Brian not only gave me a map, he bestowed upon me a whole survival toolkit.

Inspired insights

Sarah Eaton speaker presenter keynote education literacyThe older I get the more I understand the importance of sharing what we have learned with those who are new to the profession. I have learned that excellent learning activities can often transcend individual languages. What works in ESL worked just as easily in Spanish (and apparently in French).

Too often, we divide ourselves professionally by the languages we teach. I have often wondered if this is due to language teachers’ own comfort speaking in the language they teach. Let’s face it, it is easier for native Japanese teachers to get together and do professional development in Japanese than it is for a number of people with a variety of languages to get together and share ideas in a common language (which is often English).

While I absolutely think it is important for language teachers to develop professionally and socialize in the languages they teach, I see no value in doing so at the expense of learning from other professionals who might teach a different language.

It is foolhardy to dismiss the validity or discount the wisdom of other teachers simply because they do not teach the same language as us. We have much to learn from one another as language teachers across the entire profession.

5 strategies to leave your own professional legacy

Ask yourself this: What legacy am I leaving? What have you learned over your career that could help others? Here are some simple strategies to capture those ideas, insights and activities.

1. Share your activities with other teachers.

The format is less important than the act of sharing. Whether they are hand-written notes, computer-printed worksheets you have created or digital activities, they are valuable and worth sharing.

2. Relate the activity to learning concepts.

An activity may be fun and engaging, but unless it relates in a functional way to a particular concept or language function, it has little pedagogical value. Help new teachers understand the “method behind the madness” by  making links between your activities and the language functions they support. Activities need to make sense and have clear links to content.

3. Add personal notes.

Have you ever seen a recipe book that is full-handwritten notes from the cooks who have actually tried the recipes? Maybe you have one of those cookbooks yourself. These notes add to the overall value of the actual step-by-step instructions because they share “insider’s tips” and knowledge that is only gained by actually going through the process yourself. Adding the notes personalizes the experience and helps others learn from what you yourself have lived.

4. Include ideas for evaluation or reflection.

In addition to knowing how an activity relates to a learning concept, it is also helpful to share ideas for evaluating it. Not every activity needs to be evaluated with a formal test or quiz. You can still increase a learner’s self-awareness of their learning with a simple reflection at the end of the activity. Sharing your ideas on how to effectively assess or reflect on a particular activity can be very helpful to others who are less familiar with the activity.

5. Share the best of your tried-and-true experience.

How many times have you tried an activity from a textbook and asked yourself, “Did the authors of this book even test this activity before they put it in their book?”

Leaving a legacy isn’t about sharing what you think would work. It is about sharing what has worked — and passing on the wisdom of what you learned from it. If you haven’t personally tested it, leave it out. Let someone else who has tried it share it. Your legacy is about sharing your authentic, lived experience and wisdom.

What are you leaving to the next professional generation?

 Related posts:

A year of inspired insights #7: What to do when a student hates technology

A year of inspired insights #6: You can raise me up: The lasting impact of a teacher’s words

A year of inspired insights #5: When reason falls on deaf ears

A year of inspired insights #3: Servant leadership in the scullery

A year of inspired insights #2: Conversations change everything

A year of inspired insights #1: There’s a silver lining in every ambulance

My 2012 resolution project: A year of inspired insights

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Share or Tweet this post: A language teacher’s legacy (A year of inspired insights #8) http://wp.me/pNAh3-1jZ

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.