Tomorrow’s free webinar on marketing literacy and language schools – Writing effective marketing copy

April 3, 2012

Join us tomorrow for the third in a series of ten free webinars on how to market and promote your literacy program or language school.

These webinars highlight different ideas from 101 Ways to Market Your Language Program. Every week you get practical, low-cost ideas to help you promote your program. Best of all, you’ll get to connect with others on line who are also interested in the same topic, ask questions and interact.

The webinars are  30 to 60 minutes in length. Bring a pen and paper. I’m going to give you lots of ideas you can implement right away.

Webinar #3 of 10 – What to expect

Tomorrow’s webinar will focus on:

  • How to set write effective marketing copy
  • Features vs. benefits
  • Tips and tricks to improve your marketing

Webinar time

Date: Wednesday, April 4, 2012

There are some time zone changes coming up around the world, so double-check these times against your local area:

Point of origin – 14:00 (2:00 p.m.) Mountain Time, March 21, 2012 – Calgary / Edmonton

16:00 (4:00 p.m.) – Eastern Time – Toronto / New York

20:00 (8:00 p.m.) – Greenwich Time – London, England

22:00 (10:00 p.m.) – Eastern European Time – Athens / Istanbul

05:00 (5:00 a.m.) – following day – Japan Standard Time – Tokyo

How to log in

There is no need to register. These webinars are free and open to everyone. Seating is limited though, so sign on early.

To join the webinar, simply click here: http://meet11548754.adobeconnect.com/saraheaton/

Will it be recorded?

You bet. I’ll record the program and post it within 24 hours or so.

No charges or fees to watch recorded programs.

What will future webinars cover?

Here’s what we’ll cover in upcoming webinars:

  • Week #4 – Business cards, newsletters, signs and other communications
  • Week #5 – What makes people care about you. How to stand out from the crowd.
  • Week #6 – Specialty tips for programs at large institutions
  • Week #7 – Relationship marketing. The power of connections.
  • Week #8 – It’s how you make them feel. Adding personal touches that make all the difference
  • Week #9 – Effective follow up with your marketing and not giving up too soon.
  • Week #10 – Social media for marketing

All you have to do is block off Wednesdays in your calendar at your corresponding local time and then log in using the link above.

If you can’t make the webinar, and you’d like to ask a question about the topic, feel free to leave me a comment. I’ll do my best to answer questions that come in before the program during the webinar. You can watch the recording to get the answer to your question, or I’ll answer you back in the comment section.

Related post:

101 Ways to Market Your Language Program (10 Free webinars) http://wp.me/pNAh3-1j6

Recordings of past programs:

Webinar #1: Recording: 101 Ways to Market Your Language and Literacy Program http://wp.me/pNAh3-1jF

Webinar #2: Recording: 101 Ways to Market Your Language and Literacy Program http://wp.me/pNAh3-1kv

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Share or Tweet this post:  Tomorrow’s free webinar on marketing literacy and language schools – Writing effective marketing copy http://wp.me/pNAh3-1kH

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Webinar recording: 101 Ways to Market Your Language and Literacy Program (#2)

March 29, 2012

We had the second of 10 webinars today on how to market your language or literacy program. Today we had participants from Canada, the U.S., the U.K. and Israel. I was so thrilled to see people there from so many different places, and diverse programs.

This program focused on:

  • How to set marketing goals
  • How to identify a target market
  • The difference between “end users” and “target market”
  • How to budget for marketing and promotion

Here’s the recording of the 45-minute program:

Join us next week for Class #3. It will focus on how to write marketing materials and focussing on the benefits. Get more details here.

Related posts:

101 Ways to Market Your Language Program (10 Free webinars) – Program overview and login instructions

Webinar recording – Week #1: 101 Ways to Market Your Language and Literacy Program 

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Share or Tweet this post: Webinar recording: 101 Ways to Market Your Language and Literacy Program (#2) http://wp.me/pNAh3-1kv

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Webinar recording: 101 Ways to Market Your Language and Literacy Program (#1)

March 22, 2012

We had the first of 10 webinars today on how to market your language or literacy program. Here’s the recording of the first 30-minute program:

Join us next week for Class #2. It will focus on setting marketing goals, allocating resources and budgeting. Get more details here.

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Share or Tweet this post: Webinar recording: 101 Ways to Market Your Language and Literacy Program (#1) http://wp.me/pNAh3-1jF

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Dr. Sarah’s favorite resources of the week(s) (Feb. 23 to March 4, 2012)

March 5, 2012

I am behind with posting some of my favorite resources. Here are my favorite resources of the past couple of weeks, curated from my Twitter account.

Ed tech resources

Technology tools for Education Majors – Prezi

18 Free Screencasting tools to Create Video Tutorials – Web Design Blog

Seriously good resources for Screencasting – Timo Ilomäki ‘s Library

How to Build Rapport With Online Teachers – by Jennifer Williamson

Fluidsurveys – Online survey tool

7 Resources for Teaching and Learning Anatomy & Physiology – from FreeTech4Teachers

7 Strategies to Make Your Online Teaching Better – Inside Higher Ed

Literacy and languages resources

Teacher resources – Noodle Tools

The Best Apps for Learning a Foreign Language – Mobiles Please Blog

The 100 ‘Greatest Books for Kids’ – USA Today

Spark Enthusiasm – Movie and video resources for teaching Spanish

Livres audio gratuits à écouter et télécharger – Free audio books for teaching French – http://www.litteratureaudio.com/

English as a second / additional language (EAL) and related resources

Canadian Newcomer Magazine – Lots of resources and info for New Canadians

Understanding Different English Accents – Daily English Activities Blog

General education resources

40 Alternative Assessments for Learning – by Charity Preston

Differentiated Instruction – Teachers Offer Help and Resources – Teachers.net

30 Online Multimedia Resources for PBL and Flipped Classrooms – 21 Century Ed Tech

Social media resources

TweetChat – An easy way to follow Twitter chats

Related posts:

Dr. Sarah’s favorite news of the week (Feb. 6-12 2012)

Dr. Sarah’s favorite resources of the week (Jan. 30 – Feb. 5, 2012)

Dr. Sarah’s favorite resources of the week (Jan. 23-29, 2012)

Dr. Sarah’s favorite resources of the week (Jan. 16-22, 2012)

Dr. Sarah’s favorite resources of the week (Jan. 9-15, 2012)

Dr. Sarah’s favorite resources of the week (Jan. 2-8, 2012)

Dr. Sarah’s favorite resources of the week (Dec. 25, 2011 to January 1, 2012)

Dr. Sarah’s favorite resources of the week (Dec. 18-24, 2011)

Dr. Sarah’s favorite resources of the week (Dec. 11-17, 2011)

Dr. Sarah’s favorite resources of the week (Dec. 4-10, 2011)

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Share this post: Dr. Sarah’s favorite resources of the week (Feb. 27 to March 4, 2012) http://wp.me/pNAh3-1hD

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Dr. Sarah’s favorite resources of the week (Feb. 6-12, 2012)

February 13, 2012

This past week, I was inundated with so many great articles and resources that to help you avoid getting overwhelmed, I’m dividing up my favorites of the past week into two posts: news and resources.

Here are my favorite resources of the week, curated from my Twitter account.

Ed tech resources

6 Sites to get kids excited about Google Maps – Fractus Learning

An app to create lesson plans – Tech & Learning

Web 2.0 Tools: Tools and Teacher Resources – 2Learn.ca

The Best Education Apps at FETC – by Stephen Noonoo, the Journal

Project-Based Learning for Digital Citizens – by Andrew Marcinek

Top 10 Free Online Tutoring Tools for 2012 – Edudemic

Literacy and languages resources

5 Keys to Snagging Reluctant Readers – Shelf Consumed

Open Source Language Education Resources – Yazik

ESL Literacy – Learning from Research: A Review of the Literature – Bow Valley College

General education resources

20 Must-Have Educational Resources For All Teachers – Edudemic

Social media resources

10 Tips for Creating a Social Media Policy for Your Business – by Jennifer Amanda Jones, Social Media Examiner

General resources that I thought were cool and useful

Starting and Managing a Small Business – Business Victoria (Note: Lots of great resources here for non-profits, too).

Step Outside Your Comfort Zone and Study Yourself Failing – by Joshua Foer

Pretty Good – poem by Charles Osgood

Related posts:

Dr. Sarah’s favorite news of the week (Feb. 6-12 2012)

Dr. Sarah’s favorite resources of the week (Jan. 30 – Feb. 5, 2012)

Dr. Sarah’s favorite resources of the week (Jan. 23-29, 2012)

Dr. Sarah’s favorite resources of the week (Jan. 16-22, 2012)

Dr. Sarah’s favorite resources of the week (Jan. 9-15, 2012)

Dr. Sarah’s favorite resources of the week (Jan. 2-8, 2012)

Dr. Sarah’s favorite resources of the week (Dec. 25, 2011 to January 1, 2012)

Dr. Sarah’s favorite resources of the week (Dec. 18-24, 2011)

Dr. Sarah’s favorite resources of the week (Dec. 11-17, 2011)

Dr. Sarah’s favorite resources of the week (Dec. 4-10, 2011)

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.