Today’s free webinar on marketing literacy and language schools: Effective Marketing Follow-Up

May 16, 2012

We’ll have Webinar #9 on Wednesday, May 23.

Today we’re having the ninth in a series of ten free webinars on how to market and promote literacy programs and language schools.

Each webinar highlight different ideas from 101 Ways to Market Your Language Program. Every week you get practical, low-cost ideas to help you promote your program. Best of all, you’ll get to connect with others on line who are also interested in the same topic, ask questions and interact.

The webinars are  30 to 60 minutes in length. Bring a pen and paper. I’m going to give you lots of ideas you can implement right away.

Webinar #9 of 10 – What to expect

Today’s webinar will focus on:

  • Effective follow up.
  • Building patience into your marekting.
  • Not giving up too soon.

Webinar time

Date: Wednesday, May 16, 2012

There are some time zone changes coming up around the world, so double-check these times against your local area:

Point of origin – 14:00 (2:00 p.m.) Mountain Time, May 16, 2012 Calgary / Edmonton

16:00 (4:00 p.m.) – Eastern Time – Toronto / New York

20:00 (8:00 p.m.) – Greenwich Time – London, England

22:00 (10:00 p.m.) – Eastern European Time – Athens / Istanbul

05:00 (5:00 a.m.) – following day – Japan Standard Time – Tokyo

How to log in

There is no need to register. These webinars are free and open to everyone. Seating is limited though, so sign on early.

To join the webinar, simply click here: http://meet11548754.adobeconnect.com/saraheaton/

Will it be recorded?

You bet. I’ll record the program and post it within 24 hours or so. No charges or fees to watch these recorded programs.

What will future webinars cover?

Here’s what we’ll cover in our final program next week:

  • Week #10 – Social media for marketing.

All you have to do is block off Wednesdays in your calendar at your corresponding local time and then log in using the link above.

If you can’t make the webinar, and you’d like to ask a question about the topic, feel free to leave me a comment. I’ll do my best to answer questions that come in before the program during the webinar. You can watch the recording to get the answer to your question, or I’ll answer you back in the comment section.

Related post:

101 Ways to Market Your Language Program (10 Free webinars) http://wp.me/pNAh3-1j6

Recordings of past programs:

#1 Webinar recording

#2 Webinar recording

#3 Webinar recording

#4 Webinar recording

#5 Webinar recording

#6 Webinar recording

#7 Webinar recording

#8 Webinar recording

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Share or Tweet this post:  Today’s free webinar on marketing literacy and language schools: Effective Marketing Follow-Up http://wp.me/pNAh3-1ph

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Six truths I wish I had been told when I started teaching

May 1, 2012

Here are six truths I have learned over the past eighteen years as a teacher. These are things I wish someone had sat me down and told me about when I started.

But then again, I may not have understood. These are truths about teaching that you learn by going to work every day and living a teacher’s life:

Truth #1: What we teach matters

When I first started teaching, we would teach our students to learn vocabulary by repeating new words in a given context. For example:

  • There are three pieces of chalk in the classroom.
  • There are two maps in the classroom.
  • There is one teacher in the classroom.
  • There are no bad students in the classroom.

That was boring eighteen years ago. Not only did it get more boring to teach over time, it also became less relevant for the students’ lives. Fifteen years later, the textbooks still contained the same darned examples, and by then not one piece of chalk could be found anywhere, in any of our classrooms.

Because I taught college students, I learned to change the examples. They still followed the same basic structure, but taught my 18 to 25 year old students words that they might actually use in their travels abroad:

  • There are three pickpockets in the subway station.
  • There are two drug dealers in the subway station.
  • There is one passenger in the subway station.
  • There are no police officers in the subway station.

This is the same example structurally. The location remains constant. The verbs change from plural to singular when appropriate. The nouns, however, were vocabulary words that resonated with my students. The examples also reflected a cultural reality of travelling in a large, European city… except that there may never be only one passenger on a subway station platform.  But the poetic license created an example that captured my students’ imagination. They imagined that they were that one passenger in the subway station, alone in a potentially dangerous situation, as they were travelling in a new place. They went from being disengaged to intensely interested. Best of all, they learned the content.

 Truth #2: What we teach does not matter

No matter how engaging our examples, I have learned that our students will not remember most of what we teach them. They will forget the vocabulary. They will forget the structures. They will forget the majority of the content.

This used to stress me out. Then I reflected on my own experience as a student and realized that most of what I had learned in school, I had not retained. And I turned out OK.

The content provides a means for students to make their own meaning, to allow their mental synapses to learn to work in new ways, to stretch their thinking and to show them they can learn more than they ever dreamed possible. It is important not to teach hatred, bigotry or facts that are just plain wrong. Apart from that, I’m not convinced that it really matters what we teach. They’ll forget most of it anyway.

Truth #3: Some students just need a hug

Sometimes a teacher’s job means reaching out to a student and letting them know it is going to be O.K. They are going to get through this… and much more than this. They are stronger than they think.

Sometimes, that lesson is more important than any content contained within the covers of a textbook.

 Truth #4: Some students just need a kick in the rear end

Sometimes being a teacher means giving some very tough love, not taking the crap that a student may lay down and letting them know that there are boundaries and rules that you expect them to follow. Collaboration be darned. This is your classroom and they are there to learn. A good, swift (metaphorical) kick in the pants is what some students need to kickstart their motivation.

Truth #5: It is important to treat students equally

We do not delay the start of class because Johnny is late. If class starts at 9:00 a.m., then it is disrespectful to those who made an effort to be there on time if we delay the start. The rules apply to all students equally.

The real world has rules that people need to follow. If you break the rules, there are consequences. If you speed when you drive, the consequence may be that a police officer writes you a ticket. That’s just the way life is.

Laws impose rules on members of society. Schools and teachers can impose rules on students. It is part of the job. Teachers can prepare students for the real world by teaching them that certain rules apply to everyone. Period.

Truth #6: It is important to treat students equitably

You can treat all students exactly the same or you can treat students in a manner that is appropriate for their situation. That is treating them equitably, not equally.

This involves some wise judgement on the part of the teacher who makes the decision about what constitutes “equitable” treatment. That also reflects the real world. The police officer who stops the speeder may, at the officer’s own discretion, decide not to give the driver a ticket but instead choose to get back in the police car, turn on their lights and siren and escort the offending car to the hospital so the driver can get his wife, who is in labour, to the delivery room. In such a case, the police officer may choose not to write a ticket due to the circumstances.

If I have a student who is an absolute superstar, I will ask more of that student. It is my job to keep my students engaged and challenged. If some students need more challenge, I will give them what they need to stay interested and motivated. Not all students are created equal. My teaching needs to be flexible enough to accept that, and wise enough to know what to do about it.

Using the power of discretion wisely and sensibly is part of the job. Sometimes, treating students equitably is more important than treating them equally.

A paradox is a statement that “seems self-contradictory or absurd, but in reality expresses a possible truth”. Teaching is a complex profession that is full of paradoxes. Being a teacher requires us to think in complex ways, accept that much of what we do requires us to be rigid and follow rules set out for us by an administration or system that is much larger than us… and at the same time, to be flexible and choose our own actions wisely, based on a given situation at a given moment in time. That requires a great deal more skill than teaching from a book.

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


What makes a teacher effective? 5 great resources

April 27, 2012

We talk a lot about what it means to be an effective learner. The flip side of that is what it takes to be an effective teacher.

Here are five outstanding resources on teacher effectiveness:

Increasing Teacher Effectiveness (2nd ed.) by Lorin W Anderson – published by UNESCO

Accelerating College and Career Readiness in States: Teacher Effectiveness – from Achieve

Best Practices for Teacher Effectiveness – from the National Council on Teacher Quality

Promoting Teacher Effectiveness in Adult Education – from the U.S. Department of Education

Instructor Competencies for Adult Education (Draft) – from the American Institute for Research

What do you think makes a teacher effective?

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Share or Tweet this post: What makes a teacher effective? 5 great resources http://wp.me/pNAh3-1nz

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Free webinar: Learning the 21st century way: Making sense of how to use social media for learning

April 16, 2012

Over the past decade social media has changed how individuals connect online and share information and how organizations interact with stakeholders and customers. Did you know that social media is now being incorporated into learning programs from Kindergarten right on up through adult education? Does it really add any value to the learning process?

Join Literacy Nova Scotia and me for a 60-minute webinar on Wednesday, April 18. I’ll share exactly how I incorporated social media into one of my classes, what worked, what didn’t and what you can do in your own teaching or training practice to effectively integrate social media — and why you might want to.

Participant Outcomes

By the end of this program you will:

  • Have a basic understanding of how social media can add value to your learning programs
  • Gain insight into how to incorporate social media into a lesson plan
  • Get ideas on how to assess activities using social media
  • Get ideas on how to incorporate social media into your own learning programs

Webinar content

  1. Emerging technology trends in education. Where have we come from and where are we going?
  2. Case study: How I successfully incorporated Twitter into a university-level Effective Learning class.
  3. The pedagogical value of social media: What’s in it for the learners?
  4. Assessment of learning activities that use social media. What works, what doesn’t and why.
  5. Tips on how to incorporate social media into your own teaching practice.

Participant materials (provided to all registrants)

  • Twitter for Teachers – 25-page .pdf manual to help you get started with Twitter.
  • Sample Twitter activity.
  • Sample evaluation for a social media activity.

Requirement: A high-speed Internet connection with a sound card (so you can hear me).

Date and time: April 18, 2012, 12:00 noon – 1:00 p.m. Atlantic Time

Thanks to Literacy Nova Scotia’s generous sponsorship, this is event is free for participants. You need to register though, as space is limited.

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Share or Tweet this post: Free webinar: Learning the 21st century way: Making sense of how to use social media for learning http://wp.me/pNAh3-1mH

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


3 Keys to persuading an audience: ethos, logos and pathos

April 16, 2012

Recently I was coaching a group of high school students for a public speaking competition.

The art of persuasion dates back to the ancient Greeks. Aristotle identified the three main elements of persuasion as ethos, logos and pathos. We talked about these classical rhetorical devices that are considered the keys to a persuasive speech:

Ethos (Ethical appeal)

The English word “ethics” is derived from this Greek word.

Your audience must find you ethical and believable. As a speaker, it is your job to convince your audience that you are credible and that you are worth listening to.

Speak with authority, but not arrogance. Be confident, but not condescending. Be the best version of your truly authentic yourself.

An audience’s respect must be earned. Do not take it for granted.

But your credibility alone is not enough. You also need these other elements:

Logos (Logical appeal)

The English word “logic” is derived from this Greek word.

A well-crafted speech is well organized. It has a logical flow. The message is consistent. It can be helpful out outline a speech as part of your preparation. Check that every element of the speech relates to the point you are trying to make.

Do not ramble or go off on tangets. Focus on the point you want to make and stick to your topic.

Scientists and academics will often have a speech that is laden with logical arguments, but forget to include this next critical element…

Pathos (Emotional appeal)

The English words “passion”  and “compassion” are derived from this Greek word.

Your speech must appeal to the audience on an emotional level. Engage their imagination. Take them on a journey of hope. Say something they will remember and that will impact them on a deep level.

End your speech on a positive note to ensure that you are using pathos for maximum effect. Just remember to include your ethical appeal and a logical argument to balance off a passionate delivery.

Together, ethos, logos and pathos are considered the perfect trifecta of a persuasive speech.  Do you incorporate all three when you’re trying to convince someone of your point of view?

For those of you who are teachers: When you teach presentation skills to students do you teach them about ethos, pathos and logos?

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Share or Tweet this post: 3 Keys to persuading an audience: ethos, logos and pathos http://wp.me/pNAh3-1mA

Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.