Today’s free webinar on marketing literacy and language schools: Effective Marketing Follow-Up

May 16, 2012

We’ll have Webinar #9 on Wednesday, May 23.

Today we’re having the ninth in a series of ten free webinars on how to market and promote literacy programs and language schools.

Each webinar highlight different ideas from 101 Ways to Market Your Language Program. Every week you get practical, low-cost ideas to help you promote your program. Best of all, you’ll get to connect with others on line who are also interested in the same topic, ask questions and interact.

The webinars are  30 to 60 minutes in length. Bring a pen and paper. I’m going to give you lots of ideas you can implement right away.

Webinar #9 of 10 – What to expect

Today’s webinar will focus on:

  • Effective follow up.
  • Building patience into your marekting.
  • Not giving up too soon.

Webinar time

Date: Wednesday, May 16, 2012

There are some time zone changes coming up around the world, so double-check these times against your local area:

Point of origin – 14:00 (2:00 p.m.) Mountain Time, May 16, 2012 Calgary / Edmonton

16:00 (4:00 p.m.) – Eastern Time – Toronto / New York

20:00 (8:00 p.m.) – Greenwich Time – London, England

22:00 (10:00 p.m.) – Eastern European Time – Athens / Istanbul

05:00 (5:00 a.m.) – following day – Japan Standard Time – Tokyo

How to log in

There is no need to register. These webinars are free and open to everyone. Seating is limited though, so sign on early.

To join the webinar, simply click here: http://meet11548754.adobeconnect.com/saraheaton/

Will it be recorded?

You bet. I’ll record the program and post it within 24 hours or so. No charges or fees to watch these recorded programs.

What will future webinars cover?

Here’s what we’ll cover in our final program next week:

  • Week #10 – Social media for marketing.

All you have to do is block off Wednesdays in your calendar at your corresponding local time and then log in using the link above.

If you can’t make the webinar, and you’d like to ask a question about the topic, feel free to leave me a comment. I’ll do my best to answer questions that come in before the program during the webinar. You can watch the recording to get the answer to your question, or I’ll answer you back in the comment section.

Related post:

101 Ways to Market Your Language Program (10 Free webinars) http://wp.me/pNAh3-1j6

Recordings of past programs:

#1 Webinar recording

#2 Webinar recording

#3 Webinar recording

#4 Webinar recording

#5 Webinar recording

#6 Webinar recording

#7 Webinar recording

#8 Webinar recording

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Dr. Sarah’s favorite resources of the week(s) (Feb. 23 to March 4, 2012)

March 5, 2012

I am behind with posting some of my favorite resources. Here are my favorite resources of the past couple of weeks, curated from my Twitter account.

Ed tech resources

Technology tools for Education Majors – Prezi

18 Free Screencasting tools to Create Video Tutorials – Web Design Blog

Seriously good resources for Screencasting – Timo Ilomäki ‘s Library

How to Build Rapport With Online Teachers – by Jennifer Williamson

Fluidsurveys – Online survey tool

7 Resources for Teaching and Learning Anatomy & Physiology – from FreeTech4Teachers

7 Strategies to Make Your Online Teaching Better – Inside Higher Ed

Literacy and languages resources

Teacher resources – Noodle Tools

The Best Apps for Learning a Foreign Language – Mobiles Please Blog

The 100 ‘Greatest Books for Kids’ – USA Today

Spark Enthusiasm – Movie and video resources for teaching Spanish

Livres audio gratuits à écouter et télécharger – Free audio books for teaching French – http://www.litteratureaudio.com/

English as a second / additional language (EAL) and related resources

Canadian Newcomer Magazine – Lots of resources and info for New Canadians

Understanding Different English Accents – Daily English Activities Blog

General education resources

40 Alternative Assessments for Learning – by Charity Preston

Differentiated Instruction – Teachers Offer Help and Resources – Teachers.net

30 Online Multimedia Resources for PBL and Flipped Classrooms – 21 Century Ed Tech

Social media resources

TweetChat – An easy way to follow Twitter chats

Related posts:

Dr. Sarah’s favorite news of the week (Feb. 6-12 2012)

Dr. Sarah’s favorite resources of the week (Jan. 30 – Feb. 5, 2012)

Dr. Sarah’s favorite resources of the week (Jan. 23-29, 2012)

Dr. Sarah’s favorite resources of the week (Jan. 16-22, 2012)

Dr. Sarah’s favorite resources of the week (Jan. 9-15, 2012)

Dr. Sarah’s favorite resources of the week (Jan. 2-8, 2012)

Dr. Sarah’s favorite resources of the week (Dec. 25, 2011 to January 1, 2012)

Dr. Sarah’s favorite resources of the week (Dec. 18-24, 2011)

Dr. Sarah’s favorite resources of the week (Dec. 11-17, 2011)

Dr. Sarah’s favorite resources of the week (Dec. 4-10, 2011)

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Success Strategy for Students: How to Make Sense of Scholarly Research Articles

January 17, 2012

Students sometimes find it hard to figure out what a research article is really trying to say. The language is dense and thick, full of long, Latin-root words. Before you know it, their eyes are drooping. Their phone chimes and they pick it up, eager for any reason to abandon the dull and hard-to-read article.

This handy tool helps students move from being passive readers to active readers of research articles. It helps them figure out key information and dissect the article in a way that helps them make sense of it.

This is a free, downloadable and printable resource designed for high school and post-secondary students, as well as adult learners.

View this document on Scribd

Related posts:

Success Strategy for Students: How to Cite Class Notes

Success Strategy for Post-Secondary Students: Get to Know Your Profs
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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Tips for success in an online discussion board

January 3, 2012

Sarah Elaine Eaton, speaker, presenter, keynote, technology, social media, Calgary, Canada, educator, education, professional developmentHere are some tips for success in online, asynchronous discussion boards in any learning program or course:

Post regularly

Make time every week for your discussion board postings. You will need time when you can read through other posts without interruption, as well as write your own posts and replies.

I teach Master’s of Education students at the University of Calgary. In my courses, I encourage my students to check into the discussion board every day at a time of day when they can be alone, without children, co-workers or telephones interrupting them.

Be aware of deadlines for posting

A discussion board is an asynchronous learning tool. That means that you have some flexibility around when you post. However, in a learning situation where your discussion board contribution counts for part of your grade, there may be deadlines for contributing.

The reason for this is that your instructor has designed your course with a certain flow in mind. That means that the course is built so that one topic leads into another. Each topic builds on the one before it.

Your instructor may close a discussion board for active posting after a certain period of time, in order to keep everyone focused on current topics, rather than ones that have already been addressed.

Keep an eye on any deadlines and factor in your local time zone to ensure that you are contributing on time.

Don’t write a post – craft it.

Your contributions to your discussion board are your way to show your instructor and your peers that you have thoroughly understood and digested the weekly reading and you are prepared to add your contribution to the scholarly discussion.

Adding citations and references to your posts demonstrates you are concerned with giving credit where it is due.

Pose open-ended questions to draw others into your posts and engage them as readers.

A substantive discussion board post is probably at least 2 to 3 paragraphs long, but really, the quality of your post is equally (if not more) important than how long it is.

Understand the importance of the conversation

Posting your own answers or responses to discussion questions is important, but it is only part of the picture. Building a sense of “virtual community” is another important element.

You are expected not only to read, but also to comment on your peers’ posts by offering supportive feedback, reflective replies and additional resources that help everyone in the class to build their knowledge base.

Do not assume that reading your classmates’ posts is enough. It is up to you to demonstrate that you have read them. The main way you do that is by posting a thoughtful reply that shows you thought about the other person’s post.

References and resources

Jorgensen, E. (2012). 5 Tips for online discussion board success. All Allied Health Schools. Retrieved December 7, 2012, from http://www.allalliedhealthschools.com/blog/2012/online-discussion-blackboard-help/

Speidel, B. J. (n.d.). Tips for Succeeding in an Online Class.   Retrieved December 7, 2012, from http://www.swccd.edu/~asc/lrnglinks/olsuccess.html

TeacherStream LLC. (2009). Mastering online discussion board facilitation: Resource guide. Retrieved December 7, 2012, from http://www.edutopia.org/pdfs/stw/edutopia-onlinelearning-mastering-online-discussion-board-facilitation.pdf

Teaching with Technology (Wiki). Tips for Discussion Boards. Retrieved December 7, 2012: http://twt.wikispaces.com/Tips+for+Discussion+Boards

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.