We had the third of 10 webinars today on how to market your language or literacy program. Today we had participants from Canada, the U.S., and Israel. I was so thrilled to see people there from so many different places, and diverse programs.
This program focused on:
How to write marketing copy
Features vs. benefits
Tips and tricks for writing effective marketing materials
Here’s the recording of the 24-minute program:
Join us next week for Class #4. It will focus on how written communications such as business cards, letter head and signage. Get more details here.
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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!
Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.
We had the second of 10 webinars today on how to market your language or literacy program. Today we had participants from Canada, the U.S., the U.K. and Israel. I was so thrilled to see people there from so many different places, and diverse programs.
This program focused on:
How to set marketing goals
How to identify a target market
The difference between “end users” and “target market”
How to budget for marketing and promotion
Here’s the recording of the 45-minute program:
Join us next week for Class #3. It will focus on how to write marketing materials and focussing on the benefits. Get more details here.
Share or Tweet this post: Webinar recording: 101 Ways to Market Your Language and Literacy Program (#2) http://wp.me/pNAh3-1kv
Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!
Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.
We had the first of 10 webinars today on how to market your language or literacy program. Here’s the recording of the first 30-minute program:
Join us next week for Class #2. It will focus on setting marketing goals, allocating resources and budgeting. Get more details here.
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Share or Tweet this post: Webinar recording: 101 Ways to Market Your Language and Literacy Program (#1) http://wp.me/pNAh3-1jF
Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!
Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.
This new video has had over 12,000 hits in the last two days. It is Strunk and White’s Elements of Style set to a rap song.
Who says grammar can’t be fun?
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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!
Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.
Posted by Sarah Elaine Eaton, Ph.D. 
Learning, Teaching and Leadership 