In the fourth of ten webinars today on how to market your language or literacy program, we had participants from Canada, the U.S., London and Israel. I was thrilled to see some of the same names on the participant list. I’m starting to get to know you, and enjoying every second of it!
This program focused on:
Business cards
Stationery
Signage
Here’s the recording of Webinar #4:
Join us next week for Class #5. It will focus on how to stand out from the crowd. Get more details here.
Share or Tweet this post: Webinar recording is up! Tips for Marketing Your Language and Literacy Program (#4)http://wp.me/pNAh3-1mi
Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!
Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.
We had the third of 10 webinars today on how to market your language or literacy program. Today we had participants from Canada, the U.S., and Israel. I was so thrilled to see people there from so many different places, and diverse programs.
This program focused on:
How to write marketing copy
Features vs. benefits
Tips and tricks for writing effective marketing materials
Here’s the recording of the 24-minute program:
Join us next week for Class #4. It will focus on how written communications such as business cards, letter head and signage. Get more details here.
Share or Tweet this post: Webinar recording: 101 Ways to Market Your Language and Literacy Program (#3)http://wp.me/pNAh3-1ld
Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!
Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.
We had the second of 10 webinars today on how to market your language or literacy program. Today we had participants from Canada, the U.S., the U.K. and Israel. I was so thrilled to see people there from so many different places, and diverse programs.
This program focused on:
How to set marketing goals
How to identify a target market
The difference between “end users” and “target market”
How to budget for marketing and promotion
Here’s the recording of the 45-minute program:
Join us next week for Class #3. It will focus on how to write marketing materials and focussing on the benefits. Get more details here.
Share or Tweet this post: Webinar recording: 101 Ways to Market Your Language and Literacy Program (#2) http://wp.me/pNAh3-1kv
Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!
Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.
We had the first of 10 webinars today on how to market your language or literacy program. Here’s the recording of the first 30-minute program:
Join us next week for Class #2. It will focus on setting marketing goals, allocating resources and budgeting. Get more details here.
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Share or Tweet this post: Webinar recording: 101 Ways to Market Your Language and Literacy Program (#1) http://wp.me/pNAh3-1jF
Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!
Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.
Tomorrow is an exciting day for me. I start teaching another “Build Your Own Webinar” course. This will be the third time I am teaching the program and I’m pretty excited. In the past, we’ve had participants from literacy and other non-profit organizations who run educational programs, as well as entrepreneurs, and people working in small to medium-size businesses.
The course basically teaches people how to build a webinar step-by-step, taking it from concept to delivery. The idea is that by the end of the program, participants have a webinar that is ready to go live.
Here’s what some participants of the webinar programs have said:
“I have nothing but gratitude and thanks for such a well planned and meaningful learning experience. This webinar was pivotal to a new career direction for me.” – Pat Minor, Canadian Parents for French, High River, Alberta, Canada
“Sarah is definitely an expert in her field. The breadth and depth of her information is excellent and she is very willing to share her time and expertise. I have attended several of her webinars. I highly recommend any webinar that she’s presenting in.” – Jeff Hough, Idaho State University, ISU Workforce Training, Pocatello, ID, USA
“Sarah is hugely knowledgeable in e-learning design to ensure that the audience is kept engaged. She also has a keen sense of what works and a broad knowledge of what tools are out there in the marketplace. I’d recommend this webinar to anyone contemplating developing their own programs!”– Peter Temple, Past President, Canadian Association of Professional Speakers, Calgary Chapter, Calgary, Alberta, Canada
“Great practical information for anyone who is looking at venturing into the world of webinar production. Sarah provided practical information and questions to ask when you are looking for a provider that will meet your needs.” – Laura Godfrey, LearningLinks Resource Centre, Calgary, Alberta, Canada
I am excited to meet the participants who will be joining us for this new course. Love working with adult learners who are dedicated to lifelong learning, professional development and using technology to advance the good work they do.
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Share or Tweet this post: Teaching Non-Profits How to Use Webinars Effectivelyhttp://wp.me/pNAh3-1ia
Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!
Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.
Posted by Sarah Elaine Eaton, Ph.D. 
Learning, Teaching and Leadership 
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