Marketing and promoting literacy with webinars

June 20, 2012

Marketing and promoting literacy with webinars (cover) - Sarah Elaine EatonAre you interested in using webinars or webcasting in your literacy organization? This report offers practical suggestions for literacy practitioners and program administrators on how to use webinar technology to promote and market literacy. The report is divided into sections that offer ideas on webinars for learners, for staff and volunteers and for the general public.

A checklist is provided of helpful tips on how to make your webinar day a success.

This report is available for free as a downloadable .pdf from Onate Press.

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If you are interested in booking me (Sarah Eaton) for a presentation, keynote or workshop (either live or via webinar) contact me at sarahelaineeaton (at) gmail.com. Please visit my speaking page, too.


Share your story, share your wisdom: How to make learning memorable

June 14, 2012

There I sat in my professor’s office, sobbing. “But it is such a lousy grade,” I said. “I’ll never get another scholarship. Then, how will I pay for school? I’ll have to drop out.”

I hated statistics, but it was a mandatory course in my research program. My grade was a passing one, but just barely.

Tim, in his Northern English fashion, didn’t really have much use for tears, but he knew that I was hurting. He retorted, “Look, you’re not going to drop out of school. It will work out just fine.”

“But how?” I sniveled.

“Let me tell you about the time I got a terrible grade in one of my courses in grad school…” He went on to tell me about an experience that paralleled my own. “I made it through OK, and so will you. After you’ve crossed that stage and you have your degree in hand, no one is going to ask you what your grade in statistics was! You passed. That’s enough. Now go on, and get back to work.”

Having my teacher and mentor share a story with me about his own shortcomings did not diminish his professional excellence in my eyes; in fact, it made me respect him even more. My point to you is this: Through our personal stories, as teachers we have an opportunity to create memorable learning experiences that motivate, inspire and teach our learners.

Here are some tips on how to incorporate stories into your teaching practice:

Be vulnerable 

Stories that show your humanity and your vulnerability are likely to resonate the most deeply with others. We are not talking about melodramatically pulling all your skeletons out of the closet and putting them on parade. It is about show-ing that you, too, are human. Adult learners in particular, can be hampered by a fear of failure. By sharing our failures and vulnerabilities, we become approachable and believable.

Get personal (just a little) 

Stories that are drawn from your own experience will have the most impact. Professional speaker, Patricia Fripp calls it “mining your experience”. Find the golden nuggets of your life and polish them. Then offer them as gifts of the heart.

Unless there is a good reason to do otherwise, tell your stories using the first person. They are your stories, after all.

Speak your truth 

Your stories will be more believable if they are true. A little bit of literary license is allowed, but at least 90% of the story should be accurate and true. If there is too much embellishment, others will pick up on it. If they do, then you lose credibility as a storyteller — and as a teacher. It is OK to massage the truth, just don’t stretch it too far.

Keep it short 

Keep your stories crisp, clean and to the point. Someone once told me that a story that relates directly to your lesson should take up a maximum of 5% of your teaching time. In a 60-minute class, your story should be a maximum of 3 minutes. If it is longer, students may tune out or get impatient. I have used that guideline in my teaching practice and it seems to work well.

Focus on the learner 

Your teaching stories may be about you, but they are for your learner. Edit out unnecessary details. Ask yourself, “How will this story help my learners?”

Make a point 

In teaching, we do not tell stories to simply to entertain our students. We use the entertainment and emotional elements of a story to create memorable learning experiences. The connection between your story and the point you are trying to make may not be obvious to the listener. Use transitional phrases such as “My point to you is…” to help others contextualize the story you have just shared with them.

How can you create memorable learning experiences for your students with stories? Your life is a gold mine of experience. What nuggets of life do you have to share with your students? The wisdom contained within them is priceless.

Related posts: 

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If you are interested in booking me (Sarah Eaton) for a presentation, keynote or workshop (either live or via webinar) contact me at sarahelaineeaton (at) gmail.com. Please visit my speaking page, too.


Engaging through eLearning: Key factors to make webinars and virtual learning effective

June 6, 2012

Tomorrow I’ve been invited to do a professional development workshop for the Calgary chapter of the Canadian Society of Training and Development. The session is:

“Engaging through eLearning: Key factors to make webinars and virtual learning effective”

We are going to talk about:

  • What makes e-learning (in)effective
  • Best practices for e-learning and webinars
  • Increasing learner engagement
  • Effective e-learning assessment

If you’re in Calgary, come and join us. Here’s the link to register: http://www.cstd.ca/events/event_details.asp?id=228664

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If you are interested in booking me (Sarah Eaton) for a presentation, keynote or workshop (either live or via webinar) contact me at sarahelaineeaton (at) gmail.com. Please visit my speaking page, too.


How to provide peer review feedback

June 6, 2012

There is no single correct way to conduct a peer review of a writer’s manuscript or submission to a journal. Every publication will have its own guidelines and standards. However, if you are brand new to reviewing a peer’s work here are some factors to consider:

Organization and structure

  • Does the work have a clearly articulated title?
  • Is the work organized and structured in a logical manner?
  • Does the manuscript contain explicit headings, making it easier for you to read?

Introduction

  • Does the introduction articulate the point of the paper?
  • Does the introduction contain key words and phrases to help readers find the paper once it is in circulation?
  • Does the introduction clearly establish the value of the paper?

The problem / context / research question

  • Does the writer provide a clearly articulated research question or problem?
  • Is this problem situated in a historical, geographical and professional context?
  • Is this question original? If this sounds like something that has been studied to death, then it is unlikely to be original. Journal articles are meant to contribute new knowledge, fresh perspectives to the ongoing dialogue in the field.

Significance of the work

  • What rationale does the writer provide for his or her work?
  • Does the writer link their manuscript to the particular journal he or she has chosen? Many writers submit manuscripts without targeting them to a particular journal or relating their manuscript to the theme or purpose of the journal. Reviewers regularly reject such articles.
  • Why should we, as readers and professionals, care about this manuscript?

Discussion and argument

  • Does the author define and develop a cogent argument?
  • Is the argument logical?
  • Does the argument influence and persuade you as a reader?
  • How sophisticated is this argument?

Conclusions

  • Has the author provided clear and succinct conclusions?
  • Are the conclusions logically linked to the introduction and the argument?
  • Has the author restated the relevance of this research, in terms of already-published literature in the field?
  • Does the conclusion highlight the significance of the author’s manuscript in the larger research and professional context?
  • Has the writer provided directions for future research or recommendations for professional practice?

References

  • Are all the references mentioned in the body of the paper cited properly in the References section at the end of the paper? (Manuscripts with missing references are almost always automatically rejected by journals.)
  • Do the references at the end of the paper meet style guide standards, such as APA or Chicago style? (Sloppy references are also cause for rejection.)

General assessment

Is this a manuscript you think is worthy of publication? Why or why not? What changes would strengthen it in order to make it suitable for publication? Provide recommendations for revision.

Your mission is to objectively examine the work as a professional and scholarly critic. This is not an exhaustive list of criteria to consider, by any means. It is a list to give the novice manuscript reviewer a place to start.

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Marketing your language or literacy program: 10 webinars recorded

May 31, 2012

This week we wrapped up our 10-week webinar series on how to market your literacy or language program. Nine of the ten programs featured ideas from  101 Ways to Market Your Language Program. The 10th and final webinar focused on social media, including:

  • Brief overview of social media marketing for non-profit and educational programs
  • Building your social media capacity to market your programs more effectively.
  • Do’s and dont’s of social media marketing.

Here is the tenth webinar recording for you. There are links to the other nine programs below.

If you like these webinars and find them helpful, please share them with others, leave a comment or “like” the video on YouTube.  Thanks to everyone who joined us.

Related post and recordings of past programs:

101 Ways to Market Your Language Program (10 Free webinars) http://wp.me/pNAh3-1j6

#1 Webinar recording: Marketing strategy and planning

#2 Webinar recording: Setting marketing goals and budgets

#3 Webinar recording: Writing effective marketing copy

#4 Webinar recording: Developing written marketing materials

#5 Webinar recording: Identifying what makes you unique

#6 Webinar recording: Speciality tips for programs at large institutions

#7 Webinar recording: The power of your connections

#8 Webinar recording: Relationship marketing

#9 Webinar recording: Effective marketing follow-up

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.