Social Media Literacy for Business Owners: What You Don’t Know Can Hurt You

January 4, 2012

Sarah Eaton - Author published by Social Media TodayMy latest article, published by Social Media Today, is “Social Media Literacy for Business Owners: What You Don’t Know Can Hurt You” tells the story of a local business owner whose lack of engagement with social media hurt his relationship with his customers and his business. The article offers 5 tips for business owners to boost their understanding of what social media is and why it can help their  business.

Though the article is written about a business, the same principles apply to non-profit and social sector organizations.

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Dr. Sarah’s favorite resources of the week (Dec. 25, 2011 to Jan. 1, 2012)

January 2, 2012

Here are my favorite resources of the week, curated from my Twitter account.

Social Media Resources, Policy tools and How To’s

Follow your interests. Discover your world. Twitter – YouTube video (2:44), posted by Twitter

Social Media News

A Dispute Over Who Owns a Twitter Account Goes to Court – John Biggs, NY Times

Volkswagen shuts off employee BlackBerry e-mails after work – Globe and Mail

Educational Technology

All Eyes on Google as Duolingo Launches Language Learning – Ziphi.com

Jesse Brown: why smart phones in the classroom equals smarter kids – by Jesse Brown, Toronto Life

Literacy

Educate before we have to incarcerate – by Nick Martin

Creating a literate home – by Patrick Berkery, PhillyBurbs.com

International Languages News

Famous Bilinguals (Who May Surprise You!) – Pimsleur Approach

Should Portfolios Replace Placement Tests? – by Liz Dwyer

Adventures in Hyperpolyglottery: Inside the Mind of Extreme Language Learners – by Nataly Kelly

The perils of teaching a second language in a foreign country – by Barbara Webb, Troy Media

International Languages Resources

Alchemical Lexicon – by New World Order

Collins online dictionary with translator 

How to Learn Any Language – A website on teaching yourself new languages

Tips for Parents Who Want to Raise Bilingual Children – Abroad Languages.com

Education News

Calgary Board of Education considers changes to limit public input at meetings – by Matt McClure, Calgary Herald

Related posts:

Dr. Sarah’s favorite resources of the week (Dec. 18-24, 2011)

Dr. Sarah’s favorite resources of the week (Dec. 11-17, 2011)

Dr. Sarah’s favorite resources of the week (Dec. 4-10, 2011)

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Dr. Sarah’s favorite resources of the week (Dec. 18-24, 2011)

December 25, 2011

Here are my favorite resources of the week, curated from my Twitter account.

Social Media Resources, Policy tools and How To’s

Crafting a Social Media Policy for Your Business – by Yfran Garcia

5 Tips for Teachers to Navigate Facebook’s Features and Risks – by Linda Fogg Phillips

Social Media Snafus of 2011: A Study in HR Best Practices – by Kyle Lagunas

Social Media News

Tread carefully with background checks on social media: Privacy watchdog issues warning – by James Wood, Edmonton Journal

Ireland tells Facebook to boost privacy – by Tim Bradshaw, Financial Times

Educational Technology

Top Ed-Tech Trends of 2011: Social Media — Adoption & Crackdown by Audrey Watters

Using Social Media to Teach: Keep It Transparent, Open and Safe – by Carol Shakeshaft, NY Times

Literacy

Books vs. screens: Which should your kids be reading? – by John Barber, Globe and Mail

Adult Literacy Resources – Decoda Literacy Solutions

2012: The Year Mobile Reading Grows Up – by Tim Carmody

Fostering a love of reading for success – by Sean Wilson, Ottawa Citizen

English as an Additional Language

12 ways of creating stories with your EFL students – by Simon Thomas

International Languages News and Resources

Oy vey! Yiddish making a comeback at colleges – by Dorie Turner, San Francisco Gate

Chinese is the new English – IBN Live

When it comes to jobs, being bilingual is an advantage – by Catharine Hadley

When Learning Languages, Motivation Matters Most: An Interview with Bruno della Chiesa – by Nancy Walser, Harvard Education Letter

Language Learning Through Hip-Hop Music? Hellz Yeah – by Mikaela Conley, ABC News

Foreign language educators encourage fluency, but students say it’s a challenge – by Stephen J. Pytak

Early Language Learning in Europe – edited by Janet Enever

Education Resources

Using Multiple Intelligences to keep students engaged – WriteToLearn

An Educator’s Guide for Changing the World: Methods, Models and Materials for Anti-Oppression and Social Justice Workshops – SocialJustice.org

Education News

English proficiency test gets ‘F’ for stress – by Kristen Parker – Futurity

Government of Canada Makes Education More Affordable for Part-Time Students – Marketwire

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


5 Tips for giving an e-reader to the techno-challenged this Christmas

December 22, 2011

e-ReaderI know, I know, it’s hard to believe… but technology can scare some people.

E-readers are all the rage, but for some people, the joy of reading can be squashed by all the “little things” you need to do when you get a new digital device like an e-reader, iPad or a tablet.

If you are giving an e-reader to someone this holiday season, here are some tips to help the non-tech-savvy enjoy their first e-reading experience more:

  1. Charge the e-reader, so you are giving it with a full battery. That way, the fun of reading can begin right away.
  2. Set the date and time correctly. Fiddling with these types of settings can drive some people up the wall. Pre-setting this information can help your recipient skip the frustration and go right for the reading.
  3. Set up the wireless connection. If you are giving an e-reader to someone in your own household, set up the wireless connection beforehand. That means inputting the security code for the wireless router and testing it to make sure it works.
  4. Install any required software or do a software update. Installing or updating software can be frustrating for some people. Giving a device that is completely up-to-date and ready to use can help the recipient move quickly into using the device, rather than setting it all up.
  5. Create a “discovery experience” by including the gift of your time. Offer to spend an hour with your recipient to help them learn how to use their e-reader. Discover things about the e-reader together such as thow to change the text size, how to turn pages or how to buy a book online. Remember, this time is part of your gift — be patient, keep it light and fun and focus on the discovery of new skills, not what the recipient can’t do.

We have a raging debate in our house as to whether these steps should be taken before or after the gift is given. The other geek in the house thinks that the initial ripping into the packaging that shrouds a piece of virgin technology is a sacred experience and that opening the package beforehand is just sacrilege.

Personally, I think that if the recipient is a techno-phobe, the idea of unwrapping a new piece of technology is accompanied by an often silent and unvoiced, “Oh, crap. More technology.” By ever-so-carefully opening the package with the precision of a surgeon and taking care of the technical details before the recipient opens the gift, you are quietly giving the gift of disarming their trepidation before it becomes a reality.

But I probably think that because I have memories of some of the toys I received as a child at Christmas would magically come with batteries not only included, but installed. I remember how I felt being able to “play” right away. That’s a feeling I want to pass on with the grown-up gift of technology.

Regardless of whether you do these things before or after the gift is given, the point is that the easier and more fun you can make the reader’s initial experience with a new technology like an e-reader, the more likely the recipient is to continue to use the reader on their own.

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.


Apple (Mac) Resources for Presenters, Speakers and Teachers

December 21, 2011

I recently facilitated a lunch meeting at the Calgary chapter of the Canadian Association of Professional Speakers (CAPS). The purpose of the meeting was for presenters, workshop trainers and speakers who use Apple products in their professional practice to share their best ideas and resources.

You can download a copy of these resources and use them in your own teaching, training or speaking practice.

View this document on Scribd

Let me know which ones you like or leave a comment to add to our list!
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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.