Webinar: How to Develop a Social Media Policy

February 14, 2012

Sarah Eaton social media technology speaker presenter webinarThis week’s webinar with Chinook Learning is “How to Develop a Social Media Policy“. Its designed for organizational leaders and managers who have to cope with guiding employees’ use of social media in the workplace.

Social media has changed how people interact with each other on line. Marketers talk about social media strategies, but that is different from an organizational policy that is designed to guide and govern users’ behaviour in social media settings. This course is based on this article “Anatomy of a Social Media Policy” that I wrote last fall, published by Social Media Today.

Participant outcomes

By the end of this webinar you will:

  • Understand the differences between a social media strategy and a social media policy.
  • Understand the basics of social media governance.
  • Know the critical elements of a social media policy.
  • Understand the importance of dialogue when it comes to striking a balance between users’ rights and responsibilities.
  • Gain a deeper understanding of what a social media policy is and how to go about developing a relatively simple, straightforward policy for your organization.

Content

  1. Social media policy – Definition and overview; Differences between a social media strategy and a policy.
  2. Social media governance – What social media governance means for organizations, employers and employees.
  3. Anatomy of a social media policy – Learn the critical elements of a well-constructed social media policy and how the various elements work together to create a fully functioning and effective policy. Learn what they key parts are so you can build your own simple, straightforward policy.
  4. Balancing users’ rights with their responsibility to their employer. Why it is important to dialogue with users in your organization and tips for doing this effectively.

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.

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Posted by Sarah Elaine Eaton, Ph.D.

Scribd for Teachers: How to Publish and Share Your Documents Online

February 7, 2012

Today’s webinar, offered through ISU Workforce Training, was, Scribd for Educators and Trainers: How to share your own documents, writing and resources on line.

Scribd is the world’s largest online social reading and publishing site. Anyone can join. You can read others work and contribute your own materials, too. Well known writers and thought leaders such as Seth Godin and major publishing houses such as Simon & Schuster have Scribd accounts.

Whether it’s the novel you’ve always wanted to publish or a grading rubric for a science project you’ve developed, you can share your work with others who are keen to learn from you.

Here is what the webinar covered:

  1. Learn the basics of how to set up a Scribd account. It’s easy and it’s free.
  2. Learn how to upload documents. Get tips on what works and what doesn’t.
  3. Learn how to categorize your documents appropriately for maximum exposure.
  4. Learn how to make your documents freely shareable or restrict the reader’s ability to copy and paste your work.

I told the participants that “by the end of this webinar, you will have knowledge that you can apply immediately to set up your own account and start sharing your work.”

Here is the manual that I shared with today’s participants:

View this document on Scribd

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.

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Posted by Sarah Elaine Eaton, Ph.D.

New PD webinar: Twitter for Teachers

January 11, 2012

I’m teaching a new professional development webinar through ISU Workforce Training next week:

Twitter for Teachers

Twitter is a hot tech tool for teachers. But how can you, as an educational or training professional, use Twitter in an effective and efficient way that helps you

Objectives:

  1. Learn how to use Twitter in a meaningful and strategic way. There is no point in having a Twitter account “just because”. Learn how to develop your own personal vision about what Twitter means to you and why.
  2. Learn how to manage your time on Twitter effectively. There’s no question that social media can be time consuming. In this session we’ll talk about ways to minimize the time you spend on Twitter while still using it to its fullest potential.
  3. Bust the myth that you need more followers. You don’t need more followers. You want more engaged followers. Learn what it means to have an engaged following and how to develop one.

Here’s a downloadable one-sheet flyer for the program:

View this document on Scribd

This course is open to educators globally. Teachers in the U.S. may be eligible to earn continuing professional development credit for taking ISU’s webinars.

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.

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Posted by Sarah Elaine Eaton, Ph.D.

Webinar programs for professionals offered by Chinook Learning

December 22, 2011

I’m thrilled to be working with Chinook Learning to help them launch their brand new webinar program, starting in January. We have put together a series of webinar aimed at professionals in the corporate and non-profit sectors.

The new programs include:

How to Develop a Social Media Policy

Managing Social Media Disasters

How to Lead Difficult Meetings

How to Use Scribd to Publish Documents Online

Twitter for Professionals

Each program is $45 CAD. Organizations can pay one fee and have a number of participants watch the program from around a boardroom using one common computer to show the webinar. This is excellent value for organizations looking for inexpensive professional development.

All the programs are offered from 12:00 noon to 1:00 p.m. Mountain Time, so they work as a “workplace lunch and learn” program.

Since all of these programs are offered via webinar, registrants from around the globe are welcome to attend.

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.

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Posted by Sarah Elaine Eaton, Ph.D.

Tomorrow’s webinar: Webinars for professional speakers (sponsored by CAPS)

December 12, 2011

I’m a member of the Canadian Association of Professional Speakers (CAPS) and tomorrow I’m volunteering to help out my association with a professional development webinar designed to teach other speakers, presenters and facilitators how to integrate webinars more effectively into their professional practice:

Webinars for Professional Speakers

Webinars have skyrocketed in popularity in recent years. What does this mean for you as a speaker? What critical things do you need to know to do webinars successfully?

Join us to learn how you can use webinars as part of your own professional practice.

December 13 10:00PST/1:00EST (60 min)

Free for CAPS members (non members $15) Register HERE

You will leave this session with:

•    A clear understanding of what webinars are and why they work.

•    The pros and cons of teleseminars

•    Ideas on how to incorporate webinars successfully into your overall business strategy.

•    Why the majority of webinars stink and how to make sure yours don’t.

•    When and how much you can charge for a webinar.

•    Tips and tricks for producing your own exceptional webinars.

Bio: Sarah Elaine Eaton, Ph.D. (CAPS Calgary), is one of Canada’s leading authorities on webinars. A professional speaker and educator, she teaches others how to incorporate webinars successfully into their own businesses and deliver high quality programs.

December 13 10:00PST/1:00EST (60 min)

Free for CAPS members (non members $15) Register HERE

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Update – January 2018 – This blog has had over 1.8 million views thanks to readers like you. If you enjoyed this post, please “like” it or share it on social media. Thanks!

Sarah Elaine Eaton is a faculty member in the Werklund School of Education, University of Calgary, Canada.

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Posted by Sarah Elaine Eaton, Ph.D.

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